IM NewsWatch, March 13, 2013 - Latest IM News including ‘Evolution of Facebook News Feed – Mashable’ and much more...
March 13th, 2013 at 4:00 am EST‘SEO, PPC, Social… Just Tell Me What Works!’ – ‘Marketing Con Queso’ Podcast
Michelle MacPhearson and Justin Brooke’s latest podcast episode on ’Marketing Con Queso’ is titled “SEO, PPC, Social… Just Tell Me What Works!”. MacPhearson and Brooke say, “If you read enough blog posts about marketing they will all eventually tell you that every method of marketing sucks AND is the best thing since sliced bread. In... [Read more]
Reminder- ‘How To Generate Instant Cash Flow While Leveraging Other People To Do All The Work‘ Ty Cohen’s Webinar 3.00 pm ETD
Ty Cohen is hosting a webinar with Dan Zarrella on Wednesday, March 13 at 3.00 pm ETD. The topic of the webinar is “How To Generate Instant Cash Flow While Leveraging Other People To Do All The Work”. Webinar Details Organizer: Ty Cohen Topic: How To Generate Instant Cash Flow While Leveraging Other People To Do All The Work Day/Date: Wednesday,... [Read more]
‘2013 Digital Customer Experience Survey’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “2013 Digital Customer Experience Survey”. Anjali Yakkundi says, “Our application development and delivery (AD&D) team has recently launched our survey on digital customer experience initiatives, and we’re looking for information on your digital customer experience strategy... [Read more]
FB Target ID: Market to members of relevant Facebook groups #ad
If you are selling gardening equipment or baby strollers or anything else, you want to get your message in front of people interested in your topic. And Facebook has members who are interested in just about any topic your product addresses. The key to profitable Facebook ads is careful targeting so you only get (and pay for) clicks from people likely... [Read more]
Final Reminder- ‘The Science of Marketing Automation‘ HubSpot Webinar 1.00 pm ET
HubSpot is hosting a webinar with Dan Zarrella on Wednesday, March 13 at 1.00 pm ET. The topic of the webinar is “The Science of Marketing Automation”. The HubSpot team says, “Too often, the phrase “marketing automation” conjures up images of “smarter” spam, inauthentic interactions and complicated if-then programming. But... [Read more]
‘The Battle Between The Web And Mobile Is Ending — Oh, And Mobile Won’ – Business Insider
The latest article on Business Insider is titled ”The Battle Between The Web And Mobile Is Ending — Oh, And Mobile Won”. Owen Thomas says, “The New York Times is testing out a new website design that’s heavily inspired by mobile apps. Where have we heard that before? Oh yes — a continent away, at Facebook headquarters... [Read more]
Final Reminder- ‘How to Use LinkedIn Company Pages and Ads‘ Joan Stewart’s Webinar 5.30 pm EST
Joan Stewart is hosting a webinar with Wayne Breitbarth on Wednesday, March 13 at 5.30 pm EST. The topic of the webinar is “How to Use LinkedIn Company Pages and Ads”. Webinar Details Organizer: Joan Stewart Key Person: Wayne Breitbarth, author of the Power Formula for LinkedIn Success Topic: How to Use LinkedIn Company Pages and... [Read more]
Ant Pugilist: Getting more traffic from Google #ad
Ant Pugilist follows the tradition established by previous “Ant” products, unique ideas carefully molded into helpful software. He goes by the nickname of “Oz”. He’s the producer of this new software for keyword research, and it is “outside the box.” Oz noticed that although the Google Keyword Tool has loads... [Read more]
‘Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?”. Philip Paranicas says, “Many B2B marketers are still avoiding social media, wondering, “When business customers do participate in social media, how can we tell whether it works?” OK, let’s put that excuse to rest... [Read more]
‘How to Plan and Execute Effective Marketing Campaigns‘ ‘Business 2 Community’ Webinar 2.00 pm EDT
‘Business 2 Community’ is hosting a webinar on Wednesday, March 13 at 2.00 pm EDT. The topic of the webinar is “How to Plan and Execute Effective Marketing Campaigns”. Webinar Details Organizer: Business 2 Community Speaker: Elizabeth Brigham, Product Marketing Manager, Jive Topic: How to Plan and Execute Effective Marketing Campaigns Day/Date: Wednesday,... [Read more]
‘Retarget Your Way to Greater Sales’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Retarget Your Way to Greater Sales”. Lisa Fugere says, “The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. Retargeting is not just for business to consumer (B2C) businesses; it is just... [Read more]
Youtube Ranking Software: Helps your videos rank & get more viewers #ad
Jimmy Mancini released a training product last year explaining how to get top rankings for your YouTube videos. Now, he has incorporated those principles into this new software tool, Youtube Ranking Software. This Windows software steps you thorough Mancini’s method for video ranking, a method he has used successfully for quite a while, now. (And... [Read more]
‘Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable’ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable”. Greg Sterling says, “Last night, Pinterest announced that it was introducing Web analytics — dare we call them “Pinalytics”? This may well be a first step toward a larger monetization... [Read more]
’11 Common A/B Testing Myths BUSTED’ – HubSpot
The latest article on HubSpot blog is titled ”11 Common A/B Testing Myths BUSTED”. Ginny Soskey says, “When you’re making marketing decisions every day, you probably don’t think about taking some time out to run an experiment. You’re busy writing email copy, designing your latest landing page, or crafting the perfect social... [Read more]
‘How to Plan Your Vine Videos for Content Marketing Success' by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Plan Your Vine Videos for Content Marketing Success?. Baer says, “By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos. When it comes to adding... [Read more]
SENuke Inferno: How to get the most out of SENuke #ad
If you don’t know what SENuke is, then SENuke Inferno may not be right for you. But if you are trying to use SENuke to rank your websites and aren’t getting the ranking you had expected, then stay tuned. One thing users of SEO tools always need to be concerned about is not doing anything that will label you as a “bad actor” in... [Read more]
‘The Evolution of Facebook News Feed’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “The Evolution of Facebook News Feed”. Samantha Murphy says, “Last week Facebook unveiled its first major update to the news feed since the feature launched nearly seven years ago. Like every change the company makes to the site, it’s been met with mixed reactions. Some praise the... [Read more]
‘Which Facebook strategy should brands choose?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Which Facebook strategy should brands choose?”. Caroline Morris says, “Social media as a whole has become an incredibly valuable channel for brands and consumers, one that allows communication that simply was never possible before. Facebook (with over 1 billion monthly... [Read more]
‘Google Glass Shows Off Upcoming Apps: Path, NY Times, Evernote & Skitch’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Google Glass Shows Off Upcoming Apps: Path, NY Times, Evernote & Skitch”. Taylor Hatmaker says, “Beyond what we’ve seen so far in the official videos and demos using Google’s own suite of products, Google Glass will also be getting some big-name third-party apps. At a somewhat... [Read more]
How To Buy Super Cheap & Make a Killing with Amazon FBA #ad
There are many ways that small marketers can make money with Amazon. The most familiar ways are as (1) affiliate marketers and (2) as Kindle authors. But there’s another way often overlooked: Fulfillment by Amazon (or “FBA”). Amazon moves a lot of physical products through its delivery process, and it has become one of the best in... [Read more]
‘The Guide to US Census Data for Local SEO’ – ‘SEOmoz’ Blog
The latest ‘SEOmoz’ blog post is titled “The Guide to US Census Data for Local SEO”. Harris Schachter says, “As tax time nears in the United States, it’s hard not to wonder what exactly all that money is being spent on. Instead of getting into politics, I’d rather describe something our taxes do pay for and how it can help you plan an... [Read more]
‘Build Your List, Your Visibility and Your Bank Account in Any Market!’ by Denise Wakeman
Denise Wakeman’s latest blog post is titled “Build Your List, Your Visibility and Your Bank Account in Any Market! Why This Business Model Rocks!”. Wakeman says, “Have you tried different online marketing strategies…but your results keep coming up short? As the old saying goes “there are many different ways to skin a cat”. One of the... [Read more]
‘Here’s How Lisa Barone Writes’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Here’s How Lisa Barone Writes”. Kelton Reid says, “Truly connecting with your customers and clients via the written word is a challenge that many content marketers and business owners face every day. But if you aren’t building your platform on something meaningful, with an array of... [Read more]
WP Offline Triple Play Bundle: Offline websites you can sell #ad
Luther Landro’s latest product, WP Offline Triple Play Bundle, provides a website for each of three offline niches that need an online presence: • Restaurants • Doctors • Real Estate Agents If you build sites for offline clients, this gives you the chance to build feature-rich, mobile-responsive sites that will probably be far more... [Read more]
‘Marketing Research Chart: Automated emails sent by organizations’ – MarketingSherpa Article
MarketingSherpa has published an article titled “Marketing Research Chart: Automated emails sent by organizations”. Courtney Eckerle says, “In this week’s chart, we learn about the types of automated emails being sent by organizations. Be sure to share your own analysis of this chart in the MarketingSherpa LinkedIn Group for a chance... [Read more]
‘Email Marketing: Health care system rebuilds program for small list, sees 700% clickthrough rate increase’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: Health care system rebuilds program for small list, sees 700% clickthrough rate increase”. Courtney Eckerle says, “Small email lists usually translate to small staffs and a small budget, which can make it difficult to properly assess and overcome email program shortcomings. Unity... [Read more]
‘Persona-driven search strategy drives better results: A Case Study with iAcquire‘ Experian Webinar March 14
Experian is hosting a webinar with on Thursday, March 14 at 2.00 pm EST. The topic of the webinar is “Persona-driven search strategy drives better results: A Case Study with iAcquire”. Experian team says, “During this webinar Mike King, Director of Inbound Marketing, iAcquire and Lauren Rice Analyst, Strategic Services, Experian Marketing... [Read more]
List Building 2013 PLR Videos; only if you need a client list #ad
Mark Lareau has just released his latest product, List Building 2013 PLR Videos, a helpful introduction to list-building. We all need a list of client email addresses so we can continue to offer them our new products After all, people who know us from getting our emails come to like us and trust us (the ones who don’t opt out.) This training is... [Read more]
‘How Users Can Get Access To Pinterest Analytics For A Website’ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “How Users Can Get Access To Pinterest Analytics For A Website”. Greg Finn says, “Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being pinned/shared. So, just how can you get your hands... [Read more]
‘Pinterest Introduces Analytics Platform’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Pinterest Introduces Analytics Platform”. Lauren Indvik says, “Pinterest introduced a web-based analytics tool Tuesday morning, allowing site owners to track users’ engagement with their sites on the social network. The free tool allows site owners to track the number of pinners and... [Read more]
‘Keynote Sneak Previews – “Winning The Dynamic Digital Consumer In China” – March 20, 2013’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Keynote Sneak Previews – “Winning The Dynamic Digital Consumer In China” – March 20, 2013”. Andrew Stockwell says, “We are hard at work finalizing the content for the upcoming keynotes at Forrester’s“Winning The Dynamic Digital Consumer In China” summit... [Read more]
Mass Article Posting Wizard posts your articles automatically #ad
Suppose you have articles to post to your blog. They could be ones you have written, ones you have had ghost-written or even PLR articles; it doesn’t matter. You need to post them, but posting manually is tedious and time-consuming. That’s why Jess Baylon created Mass Article Posting Wizard. It can remove the tedium and eliminate your wasted... [Read more]
Download: HubSpot’s ‘A Guide to Killer Marketing Content’
HubSpot has released a free guide titled “A Guide to Killer Marketing Content”. The HubSpot team says, “Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. But constantly coming up with new content ideas can be challenging. Learn how to keep your content flowing with... [Read more]
‘Passive Strategies For Improving SEO’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Passive Strategies For Improving SEO”. Peter Moore says, “Not every marketing technique is designed with the best intentions in mind, and not every approach will yield happy customers with efficient power. However, those times when happy customers are the result and each decision... [Read more]
’85% of consumers favour apps over mobile websites’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “85% of consumers favour apps over mobile websites”. David Moth says, “In the early days of m-commerce it was often asked whether brands should opt for a mobile app or a mobile website. I think most marketers now accept that there isn’t a one-size-fits-all approach, and the... [Read more]
First Class Music Tracks for Marketers; hold your visitor interest #ad
Many podcasts, product displays, ads and even editorial content on the web would be enhanced by cool music. Music Tracks for Marketers, by Phil Wilkinson, contains 101 original audio tracks you can use in your marketing. These music tracks average about 1:40 in length. The shortest is 43 seconds. The longest is nearly 5 minutes. Styles vary, from reggae... [Read more]
‘5 Ways Startups Are Using Vine’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “5 Ways Startups Are Using Vine”. Erica Swallow says, “Twitter launched its video-looping service Vine in January, and the app has quickly gained steam, with users posting more than 100,000 Vine videos in a weekend just three weeks after the app’s debut. Startups and small businesses... [Read more]
‘Why internal linking is vital for publishers’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why internal linking is vital for publishers”. Graham Charlton says, “Internal linking is an important SEO tactic, but it’s also important to optimise the site experience for users. In this article, look at the importance of internal linking for publishers, and explain... [Read more]
‘Small Business Marketing: Top Tools for Finding and Keeping Customers’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Small Business Marketing: Top Tools for Finding and Keeping Customers”. Lenna Garibian says, “Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting... [Read more]
“How I Got 58K visitors in 3 days” #ad
Ron Rule isn’t a well-known guru; he’s an “in the trenches” marketer and consultant. He’s been at it for a while now, and he happened to try something that turned out to be a big money-maker for him. For one of his clients, he set up a marketing campaign with zero budget. Besides the 58000 visitors to the site, he saw $16,000... [Read more]