Martin Beck says, “Twitter wants to make it easier to promote your business and see how well your Twitter account is performing. Starting today, you’ll see a redesigned homepage atanalytics.twitter.com. The new dashboard, called the “account home,” presents a overall snapshot of engagement on your account, including data on: How many times... [Read more]

Greg Wall says, “Having a video produced for your business can be a budget breaker, but for many businesses to stay competitive today, it is a necessity. In fact, according to Pew Research Center, digital video advertising is growing rapidly at 43.5% year over year. I’m often asked this simple question: “How much will a 30 second commercial... [Read more]

Courtney Eckerle says, “From the opening General Session at Adobe Digital Marketing Conference in Salt Lake City, Utah, the speakers reiterated, in one way or another, the thesis statement made by Brad Rencher, Senior Vice President and General Manager, Adobe: Consistent and continuous experiences only happen when marketing goes beyond marketing,... [Read more]

Ant Aladdin proves SEO doesn’t have to be tedious #ad If you think of SEO as a boring, tedious and expensive process (you probably have the experience to prove it), then you may want to consider what Aladdin can do for you. This new software (just released on Tuesday) can simplify, and even automate, a lot of your SEO work. It uses a drag and drop... [Read more]

Mike D’avolio says, “Taxes are the number-one issue facing small businesses, according to December’s Small Business Optimism survey. As we’re now in tax season, small-business owners face the additional headache of understanding how new changes to the tax code affect their businesses. To relieve that burden, here are some of the... [Read more]

Cecille says, “SEO, or search engine optimization, is a fancy term for making sure people can find your website. As most online experiences begin with a search engine, it is absolutely crucial to make sure that your site is on top of those search engine results pages. This is where a good, solid SEO strategy comes in. The SEO industry was valued... [Read more]

Collins Says, “Ashley Coombe has written a new book. 30 Tips, Tricks & Tools to Save You Time with Social Media and Blogging, that’s packed with resources and personality. She mentions in the introduction that the book came about after giving a presentation, Advanced Social Media: 30 Tricks & Tools to Save You Time, at Affiliate Summit West... [Read more]

The Dark Post Profits team sent us a note saying they encourage you to get a “free” copy of Dark Post Profits. Here’s what they are thinking. When you go through Dark Post Profits and soak up its wisdom, you are going to love it, because it improves the success of your Facebook ads, many times over. If you do find it helpful, tell... [Read more]

Baer says, “For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. Inspired by Jay Baer’s post, I want to share with you how you can... [Read more]

Lindsay Kolowich says, “Like many other marketing channels, email is constantly evolving — and it’s up to marketers, sales reps, and other professionals to stay on top of these changes. Ask yourself: Are your email campaigns optimized based on current, relevant data? To help you put your best email foot forward, we collaborated... [Read more]

Lily Varon says, “eBusiness leaders are under tremendous pressure to deliver in the face of aggressive business growth plans, competitive threats and digitally-empowered consumer demands. When you add evolving sales and services channels and ever-more global markets on the road map to the mix, even eBusiness leaders with hefty budgets and a do-it-yourself... [Read more]

Webinar Fusion Pro was released yesterday, and for the first 24 hours, there is a discount price. In a few hours, at 11 AM EDT, the price will be going up. And the initial discount is considerable: an 85% discount for acting before 11 AM. There’s nothing comparable to Webinar Fusion Pro in the market today. Google Hangouts were not designed to support... [Read more]

JP Mangalindan says, “When a company such as Facebook hits $12.5 billion in annual revenues, up 58% year-over-year, sustaining growth becomes top priority. Last quarter, mobile ads accounted for 98% of Facebook’s revenue growth. Keeping the momentum going means capitalizing on new markets — places like India, Turkey and Kenya. In other words,... [Read more]

Demian Farnworth says, “In 1996, the Unabomber suspect, Ted Kaczynski, was arrested. TWA Flight 800 crashed off the coast of Long Island, New York. Bill Clinton was elected president of the United States. The movie Jerry Maguire hit the silver screen. “Macarena” was the hottest song. And some of you were probably born. For Danny Sullivan,... [Read more]

Celena Burnett says, “Gone are the days when social media was seen as the magic bullet, the free media for broadcast marketing. Now firmly embedded in major organisations worldwide as a means for building an online fan base, our understanding and use of social media is evolving. The currency of a fan has devalued in a world where algorithms penalise... [Read more]

SuperGoodProducts.com has released several motion backgrounds that add some zing to any online project. The motion in the background of a presentation video, for example, makes it stand out and hold interest better... [Read more]

Dr. Peter J. meyers says, “Last year, Google expanded the Knowledge Graph to use data extracted (*cough* scraped) from the index to create answer boxes. Back in October, I wrote about a failed experiment. One of my posts, an odd dive into Google’s revenue, was being answer-fied for the query “How much does Google make?””. How... [Read more]

David Kirkpatrick says, “When a management change at a global B2B chemical supply company led to neglecting website performance metrics and overall search engine optimization strategies, the result was a website that underperformed and had glaring SEO issues once those numbers were finally reviewed. This case study covers the systematic campaign... [Read more]

Christopher Ratcliff says, “Tags on your website help measure traffic and can assist in optimising your online marketing. Tags are integral to most modern marketing tools, from web analytics to retargeting to ad serving to CRM. Here we’ll be taking a beginner’s look at what tags are, what they do and how you can use tag management to make online... [Read more]

Damon Korte and Timothy Miranda have developed a reputation in the CPA marketing arena for creating a series of successful courses helping marketers get started and then become successful in CPA... [Read more]

Gina Broom says, “If you’re tackling the social media arena as a part of your business strategy, you’ve probably set out on Facebook and Twitter, and possibly either Google+ or Pinterest. Sound familiar? It’s just the way it’s been done across the board thus far. I’m going to cut right to the chase, and make some hefty... [Read more]

Laurel Mintz says, “So you have the best idea on the planet but no clue how you’re going to get it in front of an audience. That’s where marketing comes in. While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all... [Read more]

David Lovelace says, “Sales Manager: “We’re not meeting our revenue goals!!” Sales: “The leads are weak!” Marketing: “No, Sales… YOU’RE weak!” Does this sound familiar? This rift has been part of the marketing and sales clash fueled by a lack of accountability, revenue growth and quite frankly,... [Read more]

Olivia Allen says, “Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging. 1) B2B marketers that use blogs... [Read more]

Graham Charlton says, “Lots of companies have different international domains serving similar content and pages, but are they working against each other? Here, I’ll show examples from three companies, showing how their international domains are actually competing for the same search terms, as well as how to solve this problem. 888.com 888... [Read more]

Derek S. says, “To help search marketers in their quest to reach as many consumers as possible, Google Ads has introduced a new feature called dynamic structured snippets. Through the new feature, paid ads on Google search engine results pages (SERPs) are able to have additional text that automatically displays in search ads. The additional text... [Read more]