Jessic Davis says, “With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy. One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more to juggle, in... [Read more]

Katie Constantine says, “Who hasn’t heard the phrase “content is king”? It’s a mantra for marketing teams, but what type of content is the most effective? Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video,... [Read more]

Mari Smith says, “Facebook ads are the most targeted traffic your money can buy. Period. There is no other platform out there with 1.6 billion active users that offers the depth of granular targeting than Facebook. And now Instagram, too. However, every day, I hear of marketers who end up frustrated and confused when it comes to actually generating... [Read more]

Your online business is dependent on a stream of paying customers, and for the best results, they need to be customers that buy again and again. That may seem easy, but keeping a buyer interested isn’t as simple as it seems. No matter what you did and how well you did it, the buyer’s question always is, “What can you do for me today?” You... [Read more]

Entrepreneur team says, “The head of the U.S. communications regulator released a long-awaited proposal on Thursday to protect consumers’ Internet privacy, but it would not bar any data collection practices. The plan would require broadband providers to obtain consumer consent, disclose data collection, protect personal information and... [Read more]

Ayaz Nanji says, “B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a report from B2B International. The report was based on data from a survey conducted in 2015 of 181 marketers for B2B companies around the world. Respondents were asked to list the top challenges their... [Read more]

Liva LaMontagne says, “A recent study by MECLABS Institute, the parent research organization of MarketingExperiments, found that age is one of the factors that predicts the likelihood of consumers paying for a subscription to news sources. Older people were more likely to pay for subscriptions. The researchers tried to understand whether Millennials’... [Read more]

Wouldn’t it be wonderful to earn $10,000 in a day. That’s the premise of Bryan Winters‘s marketing system, 5 Figure Day Unleashed. Winters says that he used this approach to affiliate marketing to create high commission days for himself. (He shows proof, although he doesn’t show any quite as high as high as the product name... [Read more]

Tim Peterson says, “Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced the fast-loading mobile content format last May. But now, brands are finally able to get their hands on one of digital publishing’s shiniest new objects without piggybacking a publisher’s access. Facebook has opened... [Read more]

Tamara Littleton says, “Around 15 years ago, forums and blog comment sections were staples of brand-to-fan communication. But the world’s moved on. While many choose to focus on social media channels, some of the world’s most popular brands still blog as they have spent years attracting readers and building an engaged community. But how do... [Read more]

Jon Nastor says, “The playing field has been leveled and the barriers to entry have been torn down. Every day, people enjoy inspired lives built upon their art, their passions, and their ideas. Not because someone gave them permission, but because they decided this was their time and they weren’t going to be satisfied if they missed it. It... [Read more]

Glynn Kosky says he has found a way to "get the most targeted traffic ever, for just pennies" and then send this traffic to lucrative CPA offers. By doing this daily, he finds that he can earn $500 via CPA Every Day... [Read more]

Alexandra Tachalova says, “Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy. From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to buy more. As... [Read more]

Eric Siu says, “Running a successful Facebook campaign requires targeting your ads to the right customer base. And because it’s not always easy knowing which demographic is most likely to convert, it’s important to collect data from your campaigns. That’s why Facebook Audience Insights is a great tool for understanding your... [Read more]

Nick Cholakis says, “These days, the competition for audience attention is fierce, and nonprofits often don’t have the resources or time available to compete with 7 to 8 figure big-brand marketing budgets. Marketing teams at budget-conscious organizations have another asset that they can rely on— their creativity. Instead of aiming to reach... [Read more]

When you are looking for a way to earn a living online, you should look for this, at a minimum: No huge learning curve; No unrealistic claims; No website needed (at least to start); Low cost and ready to pay you back quickly... [Read more]

Paul Chaney says, “As you may know, .com domain names are becoming harder and harder to find. A search for a .com name on domain registration sites like GoDaddy can often lead to frustration. And for most businesses, name extensions such as .org or .net just won’t work. To make matters worse, domain squatters purchase thousands of names, holding... [Read more]

Gail Gardner says, “Even for the salesperson who genuinely likes sales, this career path can really pull the life out of people who are the least bit sensitive. How often can someone take no, be lead on, or worse, be ignored, before wanting to switch careers? Working in sales can get discouraging, but then all it takes is landing that one big... [Read more]

Brad Jefferson says, “Video is a powerful marketing tool. It’s the fastest-growing advertising and content marketing format, according to Forrester. Moreover, video ensures greater reach on social platforms, improves search ranking, and meets growing consumer expectations for video content. However, video has a relatively short shelf-life. Marketers... [Read more]

Yes, Alibaba's AliExpress is bigger than Walmart, bigger than Amazon, bigger than Shopify and bigger than McDonalds. Last year UPS and FedEx handled 5 billion packages from Alibaba... [Read more]

Bryson Meunier says, “I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best mobile SEO these days is writing a check to Google.” Weintraub was, of course, referring to shrinking real estate on smartphone search results in Google due to paid listings like product... [Read more]

Dudley Carr says, “Until now, I was confident that developing a software service had never been compared to assembling furniture from Ikea (no Google searches were done to prove this assertion). Believe it or not, we unlocked this achievement while working on the Google My Business API. The piece of “furniture” we constructed? We... [Read more]

Alec Biedrzycki says, “Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We’ve covered social media terms, content marketing terms, smarketing terms, email marketing terms, website optimization terms … heck, even marketing acronyms. Well, we thought it was time... [Read more]

Pamela Wilson says, “Some people just have “it,” don’t they? They exude a confident air. They seem especially wise. They have ready answers for any question. They’re authorities — natural authorities. And this mysterious quality makes you want to follow their lead. It compels you to sit up and listen closely when they speak. It makes... [Read more]

Jayson Demers says, “Client (or customer) retention is essential to the survival of any business. First, it’s important to understand why client retention produces more long-term value and costs less than customer acquisition: You’ve convinced a customer already familiar with your brand to buy again; and that effort will always take... [Read more]

Verónica Jarski says, “Overwhelmed by all you have to do on different social media platforms? Check out the Whole Brain Group’s handy-dandy checklist, packed with planning and content tips. Before posting on social media platforms, though, make sure you define your audience. “Identify the challenges they’re struggling with,”... [Read more]

Berry Levine says, “Everywhere you look, there are signs that virtual reality is suiting up for marketers. But aside from the pending issues of cost and installed base, there’s one essential question: What does virtual reality offer marketers that can’t be provided by other, more established (read: cheaper and easier-to-manage) technology?... [Read more]