Derek S. says, “To help search marketers in their quest to reach as many consumers as possible, Google Ads has introduced a new feature called dynamic structured snippets. Through the new feature, paid ads on Google search engine results pages (SERPs) are able to have additional text that automatically displays in search ads. The additional text... [Read more]

Colleen Corkery says, “Mobile-friendly websites will soon become more important for businesses than ever. Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. Is your website responsive? The change, influenced by increasing mobile Internet usage, will allow people to more easily discover relevant,... [Read more]

Mitch Meyerson says, “It’s no secret that great content on a website is the key that opens the door to links, social shares, and traffic. But you may be wondering, What the heck is great content, really? I mean isn’t “great content” subjective? It is. But when I say “great content,” I’m talking about content that does one thing and... [Read more]

He calls himself Oz and he is the creator of a many tools to assist online marketers. On March 10 he released his latest: Aladdin. It makes it possible, he says, for even the newest beginner to rank on Page 1 of Google. It is an SEO tool, but one that has been simplified enough that even we who are non-technical can use it and get good results. All... [Read more]

Kyle Foster says, “There’s a misconception that I’ve encountered among our research teams lately. The idea is that the distance between the page being split tested and a specified conversion point may be too great to attribute the conversion rate impact to the change made in the test treatment. An example of this idea is that, when testing on... [Read more]

Martin Beck says, “Stitch Fix needs to know its customers well. Intimately well. Well enough to negotiate the tricky business of picking clothes for strangers without any face-to-face contact. To start the introduction, Stitch Fix asks new customers to fill out a detailed online survey to determine whether they prefer bohemian chic, casual chic,... [Read more]

Gregg Crystal says, “In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is “What report should I be viewing?” and “What data matters most?” While every company is different and every campaign as well, there are some tried and true... [Read more]

Dark Post Profits 2.0 is on sale for 2 more days. Friday, the price will go up by $200. Use its software and its training to become a master at using the Facebook news feed to drive more leads, more traffic, and more sales for your business or a client business. The software in Dark Post Profits lets you connect to your Facebook account and work with... [Read more]

Erna Alfred Liousas says, “People are always curious to know what’s new with social. What new content types are there? What new sites should I pay the most attention to these days? Listen, the real question isn’t about what’s new, but rather what has evolved and how that evolution ties into what we do everyday. Video is part... [Read more]

Baer says, “Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. However, most people who have owned a website for very long know their importance. Since 93% of online experiences start with search engines (SEJ), you need regular audits to keep your site relevant and ranking well. Even if... [Read more]

Seth Fiegerman says, “”After nearly seven years as CFO, I will be retiring from Google to spend more time with my family.” That’s how Patrick Pichette, one of Google’s highest-ranking executives, led his announcement on Tuesday that he’d be retiring from his role at the company. That line of reasoning has become something... [Read more]

SuperGoodProducts.com has released several motion backgrounds that add some zing to any online project. The motion in the background of a presentation video, for example, makes it stand out and hold interest better... [Read more]

Sihirli Tarifler says, “If you’re as over winter as we are, you’re probably anxious for the arrival of spring. And with so much to love about the season – longer days, warmer weather, blooming flowers (unless you’re allergic) – it’s easy to explain why. As the world around us comes alive once again, why not bottle up all of that excitement... [Read more]

Jim Clark says, “B2C Ecommerce continues to take a growing share of retail sales, but what’s driving this growth and what are the emerging trends that marketers can take advantage of in 2015? Here I’ll be taking you through a few key stats before presenting my latest talk, which will help to shed some light on the above questions. Online will... [Read more]

Brian Clark says, “It’s an epic philosophical battle over how to best sell online. And we’re doing it up on stage at Authority Rainmaker, May 13-15 in beautiful Denver, Colorado. In one corner, we’ve got customer experience advocate Scott Stratten. Scott believes that an amazing customer experience that prompts repeat purchases and evangelical... [Read more]

Damon Korte and Timothy Miranda have developed a reputation in the CPA marketing arena for creating a series of successful courses helping marketers get started and then become successful in CPA... [Read more]

Cyrus Shepard says, “I love SEO. I love talking about SEO. Most non-SEO folk you talk to are generally very nice people. They may not understand everything you say, but they often nod their head and smile. The open-minded may even ask you to look at their site. On the other hand, there’s the non-SEO “expert” (loosely defined... [Read more]

Mike Canarelli says, “Last year was a busy one for anti-corporate protesters. Workers walked out of big box stores and fast-food chains over wage issues. Drivers demonstrated against Uber’s compensation packages and tipping policies. Google saw its Bay-area bus service disrupted by protesters who believed the search giant was contributing to... [Read more]

Martin Beck says, “Marketers will finally be able to drink from Facebook’s data firehose. At least some marketers. And perhaps sip is a better way to put it, but Facebook announced today its first deal to open consumer “topic data” to select businesses in the United States and United Kingdom. The new feature will enable marketers to see... [Read more]

If you're like most online marketers, you have looked to Google, YouTube or Facebook search results to bring in traffic to your site. That approach has merit, but you need to invest a lot of time or a lot of money to get high search engine results... [Read more]

Baer says, “Another month, another excellent round of guests on the Social Pros Podcast. In February, we heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. As always, our Social Pros draw from... [Read more]

Derek Miller says, “You just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you are not just competing in your industry, you are competing with the millions of other marketing messages that consumers are bombarded with every day. Not only that, your bootstrapped startup does not have the funds... [Read more]

Lisa Furgison says, “When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your readers’ time, offering... [Read more]

David Moth says, “It’s extraordinary how much of an important role website tags play in the efficiency and success of digital marketing. A digital marketer’s first responsibility is to understand their customers’ experience so that they can improve upon it. Therefore it’s vital that detailed information on behaviours, platforms, channels... [Read more]

Susan Waldes says, “Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last month, Google officially opened up GSP to any advertiser. Google hasn’t heavily promoted the product; the first major surge of interest I’ve seen was when Wordstream... [Read more]

Allison Howen says, “Online retailers tend to put a lot of resources into customer acquisition initiatives because driving traffic to your website is half of the conversion battle. In order to capitalize on acquisition efforts, however, retailers must ensure that their e-commerce site is easy to navigate and provides an engaging experience that... [Read more]

Kurt Wagner says, “Twitter has acquired Periscope, a startup that lets users stream live video from their phone, according to a person familiar with the deal. Periscope is still in beta, according to its website. That didn’t spook Twitter; the deal has been completed for a few weeks, according to Business Insider, which first reported the news. Word... [Read more]