Allison Howen says, “Online retailers tend to put a lot of resources into customer acquisition initiatives because driving traffic to your website is half of the conversion battle. In order to capitalize on acquisition efforts, however, retailers must ensure that their e-commerce site is easy to navigate and provides an engaging experience that... [Read more]

Kurt Wagner says, “Twitter has acquired Periscope, a startup that lets users stream live video from their phone, according to a person familiar with the deal. Periscope is still in beta, according to its website. That didn’t spook Twitter; the deal has been completed for a few weeks, according to Business Insider, which first reported the news. Word... [Read more]

Matt Byrom says, “Love it or hate it, there’s no denying that content marketing is the most popular kid on the block. I won’t bore you with the same old facts about how amazing content marketing is. You know that already, otherwise you wouldn’t be here. What I am going to do is share the 5 biggest mistakes that so many marketing pros... [Read more]

SuperGoodProducts.com has released several motion backgrounds that add some zing to any online project. The motion in the background of a presentation video, for example, makes it stand out and hold interest better. They have just released their fourth package of motion backgrounds fourth package of motion backgrounds , and it’s the biggest and... [Read more]

Dane Atkinson says, “As a savvy online marketing expert, you know exactly how important YouTube is to your company’s relevance. Once the playground of giant brands with multi-million dollar TV budgets, video-based marketing is now a much more level playing field, allowing even the smallest companies to compete. But there’s still a bottom... [Read more]

Alex McEachern says, “We all have a favorite store or restaurant; the one that every time we walk in the staff knows our name, our order, and that we like our martinis shaken, not stirred. This personal connection is what keeps us coming back. But how do you achieve that same personal feel in ecommerce? While you won’t have those same face-to-face... [Read more]

Sheryl Pattek says, “Fred Rogers touched the hearts of millions of children through his work in creating and hosting one of the most beloved educational television programs — Mister Rogers’ Neighborhood. Throughout its run, the show built a strong brand that was recognized as a leader in educating millions of young children. When public... [Read more]

Chris Record grew up watching his mom survive on welfare, food stamps, and subsidized housing. He knew he didn’t want to be so limited in his future opportunities, so he became an entrepreneur, which has led him to a business that has provided for him and his family abundantly... [Read more]

Simon Horton says, “A Forrester Research report indicates that eCommerce sales in the U.S. are expected to hit $279 billion in 2015 as buyers spend more time online. Considering the immense market opportunity it provides, it’s no wonder that more and more businesses are moving towards online retailing. However, launching an eCommerce store is daunting... [Read more]

Mathew Sweezey says, “Content marketing isn’t going anywhere, and new sources of data can help you to improve the content experience for your consumers. What makes content great? This is a question you are likely to ask yourself when you sit down to launch your next campaign. Before you begin to type, take a second to consider some larger aspects... [Read more]

Matt Seeley says, “Years ago, when data was the shiny new object, people talked a lot about it being organized into useful information that could drive actionable insights. It sounded great at the time. Unfortunately, at that time (and we’re talking about the late 90s and early 00s) the promise far outstripped the reality. However, in the past... [Read more]

Damon Korte and Timothy Miranda have developed a reputation in the CPA marketing arena for creating a series of successful courses helping marketers get started and then become successful in CPA... [Read more]

David Moth says, “When seeking to optimise a website, what is it that defines whether or not a test has been successful? It would be easy to fall into the trap of thinking that a test is only successful if it results in a positive uplift of some sort (e.g. higher conversion rate), but in fact the truth is far more complex. Our recent report, The... [Read more]

Ruth Burr Reedy says, “Finding your next SEO hire is hard, but it’s only half the battle. Growing a team isn’t just about hiring—it’s about making your whole team, newbies and experts alike, better marketers. It’s almost impossible to build a one-size-fits-all training program for digital marketers, since the tasks involved... [Read more]

Ayaz Nanji says, “Chief marketing officers are optimistic about the United States economy and expect budgets to increase significantly this year, according to a recent report from The CMO Survey. The report was based on data from a survey conducted between January and February 2015 of 288 marketers at Fortune 1000 and Forbes Top 200 companies... [Read more]

If you're like most online marketers, you have looked to Google, YouTube or Facebook search results to bring in traffic to your site. That approach has merit, but you need to invest a lot of time or a lot of money to get high search engine results... [Read more]

Howard Tempero says, “The original purpose of a press page made sense — it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as: Who are new clients you’re working with or what... [Read more]

Erica Tiffany says, “What makes for a successful family road trip? Some may argue that it’s a solid mix of entertainment and snack packs, but many seasoned vacationers know that in order to arrive at their destination unscathed, they need to pinpoint their exact route, find the right vehicle, fill up the gas tank, and double check their emergency... [Read more]

Zia Daniell Wigder says, “A growing number of digital business leaders are being tasked with global expansion. Their technology partners play a critical role: eBusiness professionals rely on partners not only to help build new digital offerings, but also to provide strategic advice on how to effectively penetrate new markets. Some of the key... [Read more]

The Yellow Pages ruled the advertising world for 100 years. It was the most widely distributed business directory in the world. Any business wanted to have its name in the Yellow Pages... [Read more]

Kevin Lee says, “These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Creating link-worthy, share-worthy content at scale can be a major challenge, even for content marketing teams where writing, editing, and Web production talent isn’t in short supply.... [Read more]

Lisa Calhoun says, “”PR is an insanely valuable activity in early-stage companies,” wrote venture capitalist Mark Suster on his popular blog for startups. The problem is that most companies focused on growth are almost allergic to public relations: It takes a ton of time, it doesn’t easily lend itself to metrics, and the people... [Read more]

David Moth says, “Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers. In this post I’ll roundup six interesting mobile case studies, some of which perhaps lean more towards being about multichannel marketing. These have mostly been borrowed from the Econsultancy Case... [Read more]

Edward G. Brown says, ““I’m proud to pay my taxes,” the old saw goes. “But I could be just as proud for half the amount.” And half the time, I would add. A recent study found that it takes the average medium-sized company 264 hours to comply with its tax requirements. Most people are already so busy that it leaves many feeling overwhelmed.... [Read more]

Kathleen Fealy says, “Just like large brands, your small business can be the subject of news stories, blog posts, social media comments, or consumer reviews. Monitoring what’s being said about your business helps you keep track of your online reputation, respond to comments in a timely manner, and improve your products, services and customer... [Read more]

Todd McCormick says, “Remember when organizations didn’t really understand the value of a good marketing department? Marketing budgets were nominal and marketers were regarded as “creative types.” They weren’t bound to any real metrics or bottom-line results. As a sales leader, I’ve heard all the gripes and jokes that... [Read more]

Rocco Baldassarre says, “Marketing budgets are usually tight. To maximize profitability, every dollar must be allocated effectively. Here are five strategies that can be implemented instantly to get the most out of marketing budgets. 1. Focus on what works best. Set up goals in Google Analytics to effectively measure the source and quantity of... [Read more]

Chris Record grew up watching his mom survive on welfare, food stamps, and subsidized housing. He knew he didn’t want to be so limited in his future opportunities, so he became an entrepreneur, which has led him to a business that has provided for him and his family abundantly. One thing he has used to fuel his business is advertising on Facebook.... [Read more]