Michael Guta says, “The impact of video in advertising is undeniable, and whether it is GIFs that are seconds long or longer formats, everyone is using video ads to connect with their audience. Twitter’s First View takes the popularity of video and lets brands share their message in a highly visible way with premium placement. While the market... [Read more]

Zak Stambor says, “Facebook rolls out Canvas, an ad format that, when clicked, opens a full-screen, immersive ad. Facebook Inc. has rolled out a new mobile ad format that gives retailers broad leeway to tell stories and showcase products. When a consumer clicks on one of these news feed ads, which Facebook calls Canvas, it quickly opens up a full-screen... [Read more]

Ayaz Nanji says, “Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and times see the highest engagement rates? To find out, Buzzsumo analyzed more than 1 billion posts published in January 2016 by 3 million brands located all over... [Read more]

A lot of marketers are finding that Bing delivers more sales, at lower cost, than Google. It was only a matter of time before CPA affiliates began using Bing for these offers, too. The problem many CPA affiliate marketers face is that while they get commissions when people take action, they don’t have an easy way to build a mailing list at the... [Read more]

Craig Weinberg says, “The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are using location-based targeting, and they’re using it as a proxy for audience segmentation. Although I think this trend needs to go from “most... [Read more]

Carly Okyle says, “While plenty of people debated the best and worst moments of last night’s Academy Awards, brands tried to stand out with clever tweets and commercials. Some of the posts were savvy, and others were subpar, but all of them illustrated lessons that businesses should keep in mind. Here are some of the lessons we picked up. 1.... [Read more]

Anjali Lai says, “There’s little doubt that we are living in a “selfie” culture. The once-mundane activities of exercising at the gym, driving to work, or simply making coffee are now social spectacles that win attention and, in some cases, profit. This impulse to share daily tasks begs us to rethink the meaning of “personal” – and... [Read more]

Ariel Sanders is offering a free e-book called 'Kindle Samurai', to help beginning book writers plan their Kindle work for the best sales results. In this book, Sanders explores some critical topics for succesful authorship. He want to show you how to rank on Kindle, with the lest effort and expense... [Read more]

Ryan Michael McDonald says, “This is a common frustration expressed by agency staffers who work tirelessly to keep clients up-to-speed, only to find out that the client ignores their reports, write-ups, and explanations. So is the client purposefully making your life more difficult, or are you actually the one failing at communication? Why Your... [Read more]

Demian Farnworth says, “Traditional advertising pretty much had its way with the 20th century. Big campaigns with big budgets from big companies influenced the things we did, said, and thought. And it’s safe to say that influence continues into the 21st century. But content marketing is starting to make some noise of its own. In fact, interest... [Read more]

Tian Wang says, “With today’s blog post I’m sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I’ll be covering the following: 1. What is the Google Analytics add-on? 2. How to install and set up the Google Analytics add-on. 3. How to create a custom report with... [Read more]

Experienced online marketer Jason Parker knows the importance of leads for any business. They are essential for a business to succeed because they represent new potential customers. Your customer list is always shrinking. People move, change jobs, lose interest or get tired of so much email. And they unsubscribe. These kinds of changes mean your mailing list is shrinking.  You need new leads just to stay even... [Read more]

Jack Simpson says, “On Friday I attended a talk at Data Protection 2016 that was all about – you guessed it – data, but specifically how businesses can continue to thrive in the ever-evolving data economy. The talk from Ctrl-Shift CEO Liz Brandt covered five key action points that business and government need to tackle together in order... [Read more]

Matt Byrom says, “There are so many marketing channels available for you to connect with your consumers: TV, print, email, content, social. The list goes on. While this is great for exposure, it can be difficult to know where to allocate your budget, and more importantly, just how much of your budget should go on marketing. Marketing spending... [Read more]

Lydia Jorden says, “Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update your local listing profile on a variety of websites to ensure visibility in the world of local search. Simple enough. The challenge arises when determining where to focus your local listing... [Read more]

Video, if it is done well, is the most valuable online marketing tool there is. A quality product is a given if you want good sales, but it isn't enough. People have to feel their current problem and how it drags them down. Then they need to see how your product will help them overcome it... [Read more]

Daniel Ally says, “Would you like to build a brand that reaches millions of people? Whether your brand is about you, your company, or both, you can draw the attention of millions of people. Depending on how you’ve positioned your brand, you can have a deep impact on society, help a ton of people and earn a fortune. However, I’m... [Read more]

Peter O’Neill says, “For the past six years, Forrester has held its Sales Enablement Forum for B2B marketing professionals in March, the first two years in San Francisco and then down in Scottsdale (see here for my debrief from the successful 2015 event). I’ve already had a few calls and emails asking me about this year’s Forum:... [Read more]

Jonha Richman says, “The growth of the ecommerce industry has been very rapid over the past few years. Many organizations and individuals are selling different products and services online to the point where the competition has gotten fierce and is even getting fiercer as everyone, through their ecommerce sites, fight for the attention of customers. This... [Read more]

Stefany Zaroban says, “The retailers holding the five top spots, according to Internet Retailer’s just-released Digital Marketing Report Series, range in size from the very large to the very small. Digital ad spending among online retailers reached $12.91 billion last year—far outpacing the spend from any other industry, according to research... [Read more]

Dan Tyre says, “Sales reps have a lot to contend with. They need to crush their quotas. They need to advance their careers. They need to convince prospects to speak with them, and ultimately to buy. These three goals — stellar individual performance, career development, and successful sales — are all admirable. But reps who think about... [Read more]

Andrew Ruegger says, “Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas. Specialty channels like... [Read more]

Jonathan Long says, “You are attracting website visitors through social media marketing, email marketing, search engine optimization and pay-per-click marketing. Your traffic is highly targeted; and let’s assume you are selling the exact product or service that your visitors want. You also have the lowest price online, yet you still aren’t... [Read more]

Ryan Michael McDonald says, “Copy is writing that sells, so by definition, it has to be compelling. Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest,... [Read more]

Verónica Jarski says, “Is your website plagued by conversion repellents? Here’s a look at the biggest threats to your website conversions, according to a Feldman Creative infographic. Page pollution can affect your website conversions. “Your homepage, or worse yet, your campaign-specific landing page, is crowded, confusing, and poorly... [Read more]

Brandon Olson says, “The “thank you” page is one of the best places to convert subscribers into customers. Here’s why: Your thank you page (also known as a confirmation page) is the very first thing your new subscribers see after joining your email list – even before reading the very first email they get from you. That makes it a prime... [Read more]

Eric Dahan says, “In 1998, the founders of Google set out on a mission to do one thing: organize the world’s information. Google has come a long way since then, however, and so has digital media. Until recently, social media content was somewhat ephemeral: The more content that was created, the more possibilities got lost in the noise. Related:... [Read more]