Tyler Rhodes says, “As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Unfortunately, many newsletters being sent these days leave a lot of room for improvement, and may not be speaking to your... [Read more]

Brad Zoick says, “You want to take your content marketing career to the next level? Get in line. With the boom in content marketing, the competition in the job market is heating up. Just take a quick look at Google Trends, where the keyword search for content marketing managers shows steady growth over the course of five years“. 5 Tips... [Read more]

Cynthia Price says, “Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion. But often overlooked is the thing that everyone’s actually... [Read more]

One of the familiar product developers in the video space is Matt Bush. He ha created many marketing tools, especially for local marketers. His latest is Instant Video Machine. Bush has created the perfect marketing tool for local consultants who want to sell marketing video production services to local merchants. This new tool is ready-made marketing... [Read more]

Ayaz Nanji says, “Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media. The report was based on data from a survey of 324 B2B marketers and salespeople from around the world (69% based in North America; 22%, Europe; 9%, other). Respondents work for B2B companies... [Read more]

Rachel Balik says, “If you follow the B2B marketing gossip, you probably know that Account-Based Marketing (ABM), which used to be a strategy employed by only a few big companies to target a few big accounts, is allegedly having its breakout moment. SiriusDecisions recently released its State of Account-Based Marketing survey, which stated that... [Read more]

Ariel Bogle says, “If you’ve ever got lost trying to keep up with a fast-moving conversation on Twitter, this update is for you. Twitter announced changes on Monday to how conversations will appear on the social media platform. Recognizing that real-time conversations sparked by a single Tweet can often be hard to follow, Twitter has decided... [Read more]

A best selling author has a lot of advantages. The initial royalties, though they look awfully nice when you deposit them in your bank, are just the beginning. The book can boost your business in many ways. As a best selling author, for example, you can command a premium as a coach for other authors; you can speak on stages to large crowds, and more. So... [Read more]

Andrea Francis says, “You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Unfortunately, those visitors aren’t doing what you want them to do when they get there. But why? Often times this comes as a result of landing page friction — a barrier that prevents your visitors from completing the action... [Read more]

Ali Luke says, “Michael Port has been called an “uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, which he thinks is cool because he may be the only former professional actor to also be a New York Times bestselling business author. Michael has written five books including Book Yourself Solid,... [Read more]

Murray Newlands says, “One of the best ways to determine what will happen in the future is to look at the past. In today’s big data-driven world, we have the ability to access and use information on how customers are interacting with our websites and social media networks. But if we’re capturing this information without knowing how to use... [Read more]

Aidan Corkery is a relatively new online marketer.  In the time he has been online, he has focussed on getting the most value out of YouTube... [Read more]

Marie Haynes says, “Link auditing is the part of my job that I love the most. I have audited a LOT of links over the last few years. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google... [Read more]

Greg Sterling says, “Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new “Mobile Audience Insights Report” from NinthDecimal 54 percent of consumers in 2014 “shopped on a mobile device over a laptop before making a purchase” and 34 percent “preferred... [Read more]

Patricio Robles says, “Concern over ad viewability is growing and a new feature in the Google Chrome browser is only likely to increase those concerns. The feature makes a determination as to whether Flash content is ‘central to the webpage’. If it is, the Flash content will be displayed normally. If it isn’t, Chrome will pause... [Read more]

We reported earlier this week that Aidan Booth, Steve Clayton and Tim Godfrey have just released $100K Factory. This is training that reveals the exact formula that has allowed a group of internet marketing beginners to build $100,000/year businesses in under 60 days... [Read more]

Jessica Lorenz says, “At MarketingSherpa Email Summit 2015, Mary Abrahamson, Email Marketing Specialist, Ferguson Enterprises, not only spoke onstage in front of 1,000 of her peers but she was also awarded the Best B2B Campaign. The video above was recorded at Email Summit, and I recently had the privilege of talking to Mary about how speaking... [Read more]

Rainmaker says, “The need (and desire) for on-demand education has intensified and will only continue into the future. But can you really make a living from it? To further our ongoing discussion about online education as a viable career and business model for content creators and entrepreneurs, Brian Clark brought in a special co-host today. It’s... [Read more]

JP Mangalindan says, “Early Twitter investor Chris Sacca said on Friday that if the social network eventually pursued a sale, Facebook, Google, Alibaba or Microsoft would benefit most from acquiring it. That was the gist of Sacca’s latest television interview on Friday. The tech investor, who has funneled cash into more than 40 businesses,... [Read more]

Derek Thomas reports that he has developed a proven map that will lead you to real success as an affiliate marketer... [Read more]

Will DeKrey says, “You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. Congrats! You’ve survived this skirmish … but it’s not going to be the last. The algorithm change is evidence Google knows it... [Read more]

Patricio Robles says, “Every marketing team in every organisation is having to deal with a furious pace of change in all areas of business. Customer behaviour, technology, media, data analysis, the way we connect and interact with one another and companies… All these trends are evolving exponentially, but not necessarily at the same speed or... [Read more]

Kimanzi Constable says, “With the boom of the Internet and social media has arisen a new category of entrepreneurship. Successful entrepreneurs such as Mark Cuban, Elon Musk, and Peter Thiel got their start with online businesses. An online business offers an unparalleled opportunity to run a business worldwide with only a laptop and Internet... [Read more]

Rohan Ayyar says, “Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on how to manage the tricky question of pricing one’s wares in varying market conditions. They worked well, too, at a time... [Read more]

Chris Marentis says, “Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you could get the word out about your business quickly using ads on television and radio, posting flyers, or having a listing in the yellow pages. There weren’t that many other choices. Some of... [Read more]

Jordan Simas says, “Earlier this week, Pinterest announced the release of Buyable Pins — a new way for merchants to sell products through the Pinterest mobile app. For consumers, Buyable Pins make it easier to move from a Pin to purchase. For businesses, this opens a door to a large new audience who loves to shop. Here’s everything you need... [Read more]

Kevan Lee says, “Is your brand—personal or professional—on Pinterest? Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social... [Read more]