The latest article on ‘Website Magazine’ is titled “Can Videos Improve the Performance of Your Web Design?”. Sarah Parker says, “Eighty-percent of marketers use video on their websites and their designers need to support these efforts. Regardless of how crisp your website’s content is, if you haven’t incorporated engaging... [Read more]

The latest VerticalResponse blog post is titled “Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics”. Kim Stiglitz say, “Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide... [Read more]

The latest article on HubSpot blog is titled “A Guide to the New Canadian Anti-Spam Legislation (CASL)”. Corey Eridon says, “In late 2013, the new Canadian Anti-Spam Legislation (CASL) was passed, which goes into effect July 1, 2014. CASL is more demanding than the U.S. anti-spam law, “CAN-SPAM” — it’s actually... [Read more]

The WordPress defaults are “plain vanilla”, ordinary, and, some might say, ugly. If you want to make your website stand out from thousands of other WordPress sites, you need to beautify it. Of course, beauty isn’t at the heart of your site; the heart is your content. And, of course, in websites, as in life, beauty is only skin deep.... [Read more]

The latest post on ‘ReadWrite’ is titled “Pinterest Wants You To Be Your Own Advertiser”. Lauren Orsini says, “Pinterest’s Promoted Pins are great for big brands, but what about medium to small ones? Now there’s an offering scaled just to them—a new do-it-yourself Promoted Pins tool. Pinterest for Business was launched 18 months... [Read more]

The latest ‘Econsultancy’ blog post is titled “Three quick tips for optimising email marketing”. James Critchley says, “After years of studying the online purchasing journey, I have a theory that when making an important purchase shoppers draw up a shortlist of four desirable items and/or four retailers to buy them from.... [Read more]

The latest MOZ blog post is titled “How to Rank Well in Amazon, the US’s Largest Product Search Engine”. Nathan Grimm says, “The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. Amazon has roughly three times more search volume for products, and this post tells you all about how to rank“. How... [Read more]

Attractive infographics are real attention getters. They are used by news organizations, corporations and, increasingly, by small marketing businesses. Understanding how to use them can provide a big boost for your business (or for your clients’ businesses.) Doug Parsons has put together a comprehensive manual (called Epic Infographics) on how... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Why You Should Curate Content (And How to Do It Right)”. Jerod Morris says, “Why are we doing a four-part podcast series about content curation? Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most... [Read more]

The latest post on ‘Mashable’ is titled “If You Watch Videos on Facebook, You’ll Soon See More Video Ads”. Kurt Wagner says, “If you frequently watch videos posted to Facebook, marketers may soon target you with their video ads, too. Facebook added a new targeting tool Thursday that will surface video ads to users who frequently... [Read more]

The latest Silverpop blog post is titled “3 Tips for Creating Customer Microsegments”. David Pyrzenski says, “Savvy modern marketers are on a continual quest to create programs and strategies that provide a singular, omni-connected communication string with each contact in their database. At Silverpop, we call these individual customers... [Read more]

The market for Tee Shirts is huge. And there are many sub-niches within the general niche. Conquering a reasonable size sub-niche is all that it takes for a full-time income. Covert Shirt Store shows you how to create your own tee shirt store and even includes the software to build the store. There are three important aids that Covert Shirt Store takes... [Read more]

The latest article on ‘Website Magazine’ is titled “Big Advantages of Combining Search and Social Ad Campaigns”. Derek S. says, “The debate between whether search or social is a more valuable advertising channel is a furious one. While each channel has its own advantages and disadvantages, new research shows that combining the two can... [Read more]

The latest post on ‘ReadWrite’ is titled “Google To World: Encrypted Email Is The New Black”. Adriana Lee says, “Google has a message for the world: Insecure, unencrypted email just isn’t cool any more. On Tuesday, the tech giant released code for an early alpha version of an “end-to-end” Chrome encryption plugin—basically,... [Read more]

The latest ‘Econsultancy’ blog post is titled “Why Tumblr is the new unexpected social platform for first direct”. Lisa Wood says, “When you think of Tumblr, you probably think of edgy creative images and striking visuals. You probably don’t think about your bank. But at first direct, we’re just about to launch... [Read more]

What does it take for something to be properly called “the perfect niche?” It needs four things: 1. Lots of enthusiastic fans 2. These fans have plenty of money to spend on their passion 3. These fans are desperate for a solution to their problem 4. You can supply a solution at a profitable price even if you are not an expert Matthew Olson... [Read more]

John Chow’s latest blog post is titled “A Letter To You If You Want To Earn More Money Online”. Chow says, “Dear fellow marketer, I made up my mind today to write you this letter because I want you to take action as soon as you’re through with it. You see, life itself may not be as Rosy and beautiful as you planned, but only you can decide... [Read more]

The latest article on HubSpot blog is titled “#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind”. Lindsay Kolowich says, “Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Remember the hours you or your friends spent playing Farmville and typing... [Read more]

The latest article on ‘Website Magazine’ is titled “Google’s Panda Update Spells Trouble for Some PR Wire Services”. Derek S. says, “Google’s Panda update (v4) has once again put an emphasis on unique and original content, rewarding sites that produce quality work consistently and punish those that do not. While eBay has... [Read more]

Andrew Fox, Paul Lynch and Ian Jupp have just released a remarkable piece of software for average marketers (who want the best professional-quality tools) called Easy Sketch Pro. The title hints at what it can do, but the details may surprise you. It’s not just static drawings that it handles. It creates doodle videos (a.k.a. Whiteboard videos)... [Read more]

The latest MOZ blog post is titled “Targeting Your Audience Earlier in the Buying Process – Whiteboard Friday”. Rand Fishkin says, “What if there were a space where your marketing efforts were exposed to a larger audience and had less competition? In today’s Whiteboard Friday, Rand shows us where that is“. Targeting Your Audience... [Read more]

The latest post on ‘ReadWrite’ is titled “How The Web Is Reshaping Business In Its Image”. Matt Asay says, “We used to program software. Now it’s programming us. This is more than a new spin on Marc Andreessen’s “Software is eating the world” argument. Andreessen is right, but the shift, as O’Reilly’s Mike... [Read more]

The latest ‘Econsultancy’ blog post is titled “Four critical steps to commercial mobile success”. Jasper Bell says, “As recent research by Comscore reveals that one in three online minutes is now spent beyond the desktop, it is clear that mobile and tablet devices are moving away from being secondary devices and fast becoming... [Read more]

Anwesh Rath is well known to IM NewsWatch readers. He has been the source of several innovative marketing products over the years. He and his partners have just re-released his training on product creation. This new version is called Product Creation Rehab Reloaded. Right from the start, let’s be clear. This is no “magic button.” It’s... [Read more]

The latest article on HubSpot blog is titled “5 Effective Content Tactics to Help Elevate Your Brand”. Bradley Smith says, “As marketers, researching how to help the brands we represent stand out is a constant pursuit. And with the sheer volume of content generated on a regular basis, it’s hard to sift through all the noise and... [Read more]

The latest article on ‘MarketingProfs’ is titled “The Most Important Social Network for Marketers”. Ayaz Nanji says, “B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner. Asked to select the... [Read more]

The latest article on ‘Marketing Land’ is titled “3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility”. Bryson Meunier says, “Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile searchers are often local searchers and... [Read more]

Here’s a chance to put your own branding on existing software tools and then sell them to build your own business and your email list for future sales to your clients. Aaron Danker has created these 10 interactive training programs for you to to sell through Clickbank. He is giving you a complete turn-key package: ¦ The interactive software... [Read more]