Jordan Simas says, “Earlier this week, Pinterest announced the release of Buyable Pins — a new way for merchants to sell products through the Pinterest mobile app. For consumers, Buyable Pins make it easier to move from a Pin to purchase. For businesses, this opens a door to a large new audience who loves to shop. Here’s everything you need... [Read more]

Kevan Lee says, “Is your brand—personal or professional—on Pinterest? Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social... [Read more]

Verónica Maria Jarski says, “Technology has transformed how brands reach out to today’s consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours? “To successfully brand in the 21st century, companies have to create a two-sided conversation with consumers rather than a one-way ‘push’ through... [Read more]

Aidan Corkery is a relatively new online marketer. In the time he has been online, he has focussed on getting the most value out of YouTube. He has found ways to make YouTube more productive for marketers and has just released a video training course called YouTube Enigma. In his course, he shows how anyone can attract an continual stream of laser targeted... [Read more]

Ginny Marvin says, “Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and fraud measurement. In addition to Yahoo’s own MRC-accredited viewability tool, Prime View, advertisers can use third-party solutions such as comScore, DoubleVerify, Integral Ad Science... [Read more]

Jami Oetting says, “The opportunity to send a proposal can be exciting. Maybe it’s a coveted client. Maybe the work will give your team a creative outlet. Maybe the budget will make a big difference for your growth goals. But proposals can also be a time-sucking, frustrating activity. Your hopes are too often met with disappointment. Jason... [Read more]

JP Mangalindan says, “Early Twitter investor Chris Sacca said on Friday that if the social network eventually pursued a sale, Facebook, Google, Alibaba or Microsoft would benefit most from acquiring it. That was the gist of Sacca’s latest television interview on Friday. The tech investor, who has funneled cash into more than 40 businesses,... [Read more]

We reported earlier this week that Aidan Booth, Steve Clayton and Tim Godfrey have just released $100K Factory. This is training that reveals the exact formula that has allowed a group of internet marketing beginners to build $100,000/year businesses in under 60 days... [Read more]

Patricio Robles says, “In the upcoming release of Android M, Google is adding intelligence to Google Now that demonstrates the importance of app indexing. At the Google I/O conference last week, the search giant announced Now on Tap, which makes it easy for users to access Google Now without interrupting what they’re doing. Aparna Chennapragada,... [Read more]

MOZ team says, “It was once commonplace for developers to code relative URLs into a site. There are a number of reasons why that might not be the best idea for SEO, and in today’s Whiteboard Friday, Ruth Burr Reedy is here to tell you all about why“. Should I Use Relative or Absolute URLs? – Whiteboard Friday MOZ Blog  [Read more]

David Kirkpatrick says, “Today’s MarketingSherpa Blog post features an excerpt from a MarketingSherpa Optimization Summit 2014 presentation — “Mobile Optimization: How a B2B ecommerce company used responsive design to increase revenue by 180%” — with David Ciccarelli, Chief Executive Officer, Voices.com, providing insights into how... [Read more]

Derek Thomas reports that he has developed a proven map that will lead you to real success as an affiliate marketer. He calls it his MAP Affiliate Marketing System... [Read more]

Ginny Marvin says, “You may recall that on the most recent earnings call with analysts, Google CFO Patrick Pichette said that Google’s declining ad click costs, have not been caused by mobile, as many have assumed, but by YouTube. This week, VP of search ads, Jerry Dischler, told the audience at SMX Advanced in Seattle, that YouTube has been... [Read more]

Chelsea Berler says, “An important point for business owners to realize is that they must be cheerleaders for both themselves and their companies. As an entrepreneur, you have to remember that the only way a potential client will hear about your existence is if you get the word out. Traditional marketing channels — direct mail, display... [Read more]

Matt Britton says, “As CEO of a creative and tech agency, I’ve spent considerable time in the boardrooms of major corporate marketers, and I’ve gotten an understanding of their business challenges and needs. But I’ve also gotten an inside look at the major disconnect between their knowledge of the marketplace and the groundswell... [Read more]

Bertrand Diouly Osso has just announced new and versatile graphics software he calls Youzign. If you were thinking about investing in Photoshop for hundreds of dollars, save your money. Youzign is available for about 1/10th of the cost... [Read more]

Dave Gerhardt says, “When Mark Roberge joined HubSpot in 2007, he had never run a sales team and wasn’t familiar with the conventional techniques sales leaders used to drive revenue. So he stuck with what he knew. Drawing on his MIT engineering background, he created a system of sales hiring and development that relied heavily on metrics... [Read more]

Andy Mizerek says, “They can’t sit still. They’re diverse. They’re about a quarter of the United States population. And guess what? They possess $44 billion a year in disposable income, according to a study by Sparks & Honey. Who am I talking about? Generation Z. What do these new inhabitants to the consumer ecosystem mean... [Read more]

Patricio Robles says, “In the wake of the Great Recession of 2008, Wall Street’s reputation took a big hit, but the online advertising market could soon find itself functioning a lot like a Wall Street trading desk. As Alexandra Bruell details in an AdAge piece, a number of adtech upstarts are working to build futures markets in which media... [Read more]

As reported yesterday, Matt Houghton and Todd Gross released Virtual Studio Simulator, software and training that put green screen videos within the reach of any marketer... [Read more]

Business.cm team says, “For the most part, running a successful company is easier than ever before. The digital age has provided an almost limitless collection of resources in order to get more done faster and for less money. However, at times, these assets can also be very challenging. You have to make sure you’re properly managing each aspect... [Read more]

Matthew Buckley says, “There is no doubt that for many software-as-a-service (SaaS) companies, a free trial is a key component of their customer-acquisition strategy. Large amounts of their marketing budgets are focused on driving leads into a free trial. Many of them will also run email nurture streams and calling campaigns in the hope that... [Read more]

Ayaz Nanji says, “YouTube is seen as the coolest social network by teens in the United States and United Kingdom, according to a recent report from GlobalWebIndex. The report was based on data from a survey of 7,890 Internet users in the United States and 8,010 Internet users in the United Kingdom, age 16-64. Some 20% of respondents age 16-19... [Read more]

Ashley Johnston says, “The decision by Facebook, which is rather late to the GIF party given that animated GIFs are already commonly used on sites like Tumblr, Reddit, Twitter, Imgur, BuzzFeed and more, virtually guarantees that animated GIFs will soon be commonplace (like it or not) for nearly everyone. It may even give Facebook an opportunity... [Read more]

Kayla Cobb says, “Building brand communities is an important element for every brand, but it’s especially important for ecommerce brands that live solely on the Internet. How can you build a positive community around what you’re selling? The answer is simple: be authentic. At the MarketingSherpa Media Center at IRCE 2015, Daniel Burstein,... [Read more]

Olivia Dello Buono says, “We don’t need to sell you on the power of using video in your digital marketing strategy. The proof is in the numbers: ? of all online activity is spent watching videos 75% of people visit a marketer’s website after watching a video Website visitors are 64% more likely to buy a product online after watching a video Click-thru... [Read more]