The latest article on ‘MarketingProfs’ is titled “The Most Important Social Network for Marketers”. Ayaz Nanji says, “B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner. Asked to select the... [Read more]

The latest article on ‘Marketing Land’ is titled “3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility”. Bryson Meunier says, “Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile searchers are often local searchers and... [Read more]

The latest article on ‘Business 2 Community’ is titled “Four Steps to Social Media Marketing Success”. Dave Wheeler says, “Whether you’re gathering “likes” on Facebook, hashtagging on Twitter, or networking on LinkedIn, you likely have an idea of just how expansive and complex social media can be—and that complexity only... [Read more]

Andrew Fox, Paul Lynch and Ian Jupp have just released a remarkable piece of software for average marketers (who want the best professional-quality tools) called Easy Sketch Pro. The title hints at what it can do, but the details may surprise you. It’s not just static drawings that it handles. It creates doodle videos (a.k.a. Whiteboard videos)... [Read more]

Experian is hosting a webinar with Anita Gandhi and Mark Fauntleroy on Tuesday, June 10 at 1.00 pm EST. The topic of the webinar is “Activate customer insight: Give your customers 1:1 treatment”. Experian team says, “During this webinar, attendees will learn: How to integrate customer information with third party data to develop... [Read more]

The latest article on ‘Website Magazine’ is titled “The Social Strategies of a Top Brand”. Amberly Dressler says, “Social media presents businesses with terrific and measurable acquisition and retention opportunities, but when organic reach plummets and engagement stays on the networks (rather than brands’ websites), something has... [Read more]

The latest article on HubSpot blog is titled “Why Transparency Is Key with Ecommerce Data”. Greg Wise says, “There’s a bit of a stigma—okay, a massive stigma—surrounding the gathering of data online. Consumers just aren’t happy knowing their personal information, including the websites they visit and the products they buy,... [Read more]

Anwesh Rath is well known to IM NewsWatch readers. He has been the source of several innovative marketing products over the years. He and his partners have just re-released his training on product creation. This new version is called Product Creation Rehab Reloaded. Right from the start, let’s be clear. This is no “magic button.” It’s... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Moves to Single-Column Timelines for Pages”. Kate Knibbs says, “Facebook has announced a plan to revamp the look of Timelines on its Pages, moving to a one-column design more similar to the Timelines on individual profiles. (Quick reminder: Pages are generally public and can be for... [Read more]

The latest ‘Econsultancy’ blog post is titled “Getting to grips with mobile SEO”. Christopher Ratcliff says, “Numerous studies also show that the majority of users start their consumer journey on mobile and 32% of consumers make a monthly purchase. Google has updated its algorithm to give preference to sites that offer... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “The next big thing in e-commerce — predicting customer behavior”. Jennifer Levin says, “A retailer’s website best illustrates the brand and has the potential to build a connection with each individual customer. However, building this connection requires the right online... [Read more]

Here’s a chance to put your own branding on existing software tools and then sell them to build your own business and your email list for future sales to your clients. Aaron Danker has created these 10 interactive training programs for you to to sell through Clickbank. He is giving you a complete turn-key package: ¦ The interactive software... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Testing green marketing increases conversion 46%”. John Tackett says, “Green marketing is a tactic built on the premise that environmental preference will hopefully equal customer preference. But does green marketing truly have an impact on customer purchase... [Read more]

MarketingSherpa has released a case study titled “Community Marketing: 1 million Instagram impressions via creative design contest”. Courtney Eckerle says, “When rebuilding a long-standing design contest for customers, Design Within Reach incorporated social media like never before. Hosting the contest on Instagram, the marketing... [Read more]

Tee-shirts are big business. Virtually everyone from babies to elders wear them. Most people have several, and are looking for more if they can find one that pleases them. And with a lot of consumer spending shifting to online purchases, there’s no better time to start an online tee-shirt store. The IM Wealth Builders team (Cindy Battye, John... [Read more]

The latest article on ‘MarketingProfs’ is titled “The Right Video Content for Your Brand”. Serban Enache says, “A video component in marketing campaigns can help drive engagement and so generate positive ROI. But producing high-quality video content is prohibitive for many brands that might lack the bandwidth or resources... [Read more]

The latest article on ‘Business 2 Community’ is titled “Why Pinterest’s Visual Content Marketing Will Continue To Rule Social Media”. Anna Bennett says, “The visual internet is exploding, Pinterest is in the lead and other social networks are doing everything they can to catch up & maximize their use of images to increase... [Read more]

The latest article on HubSpot blog is titled “5 Effective Content Tactics to Help Elevate Your Brand”. Bradley Smith says, “As marketers, researching how to help the brands we represent stand out is a constant pursuit. And with the sheer volume of content generated on a regular basis, it’s hard to sift through all the noise and... [Read more]

The latest post on ‘Mashable’ is titled “Pinterest Joins Facebook, Twitter in Battle for Small Business Advertisers”. Kurt Wagner says, “Pinterest is expanding its first major ad offering, Promoted Pins, to all businesses in hopes of capturing ad dollars from small and medium size businesses. San Francisco-based Pinterest announced on... [Read more]

Manage your WordPress sites (and client sites) for a central command center, your WP Fast Dash. This web-based software by Bill Guthrie and Manfred Ekblad handles all your maintenance process centrally: • Install plugins and themes on all your sites • Update plugins and themes on all sites • Collect statistics on all sites •... [Read more]

The latest article on ‘Website Magazine’ is titled “SEO – Page Ranking Without Links?”. Pete Prestipino says, “Those responsible for SEO know just how important inbound links are, but what happens when content doesn’t acquire any natural citations? Can it still rank in a competitive position? How does Google determine the... [Read more]

The latest ‘Econsultancy’ blog post is titled “Three quick tips for optimising email marketing”. James Critchley says, “After years of studying the online purchasing journey, I have a theory that when making an important purchase shoppers draw up a shortlist of four desirable items and/or four retailers to buy them from.... [Read more]

The latest article on ‘MarketingProfs’ is titled “How Brands Can Reach New, Younger Audiences With Social Media Branding”. Carol Han says, “The emergence of social media as an effective branding and sales tool is a relatively new one compared with mainstays in traditional advertising, such as print ads and billboards.... [Read more]

This may be the best list building method ever created; using quizzes to attract visitors and convert them to list members. With Alessandro Zamboni‘s new product, Boom Boom Quiz, you will discover a new approach to list building with very high conversion, up to 50% signups. Quizzes attract people’s attention and hold it. That’s why... [Read more]