IM NewsWatch, June 6, 2013 - Latest IM News including ‘How to Build Links to Your Blog MOZ Blog’ and much more...

June 6th, 2013 at 3:48 am EDT

IM NewsWatch

Thursday, June 6, 2013

‘Why Local-Mobile Marketing Is Exploding’ – Business Insider

The latest article on Business Insider is titled ”Why Local-Mobile Marketing Is Exploding”. Josh Luger says, “Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles. But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies... [Read more]

‘Best Practices for Twitter Marketing and Lead Generation’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Best Practices for Twitter Marketing and Lead Generation”. Annetta Powel says, “Twitter Marketing is just one of the many faces of social media marketing that has gained prominence in the last few years. As a social media network, Twitter has also become a choice online marketing platform... [Read more]

‘Top Five Tips for Making Content Work for Your Brand’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Top Five Tips for Making Content Work for Your Brand”. Neil Mody says, “Content is king… That’s what all the buzz has been about, right? Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. (See... [Read more]

Covert Store Builder Launching today; price-locked for 24 hours #ad

IM NewsWatch announced Monday that “The IM Wealth Builders” (a partnership of Soren Jordansen, John Merrick and Cindy Battye) had a free training video and downloadable marketing aids available. If you missed that helpful material it is still available here until 11 AM. If you watched that video, you already know about the new Covert Store... [Read more]

‘Evolving Your Email Marketing From Crawl To Walk To Run To PR’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Evolving Your Email Marketing From Crawl To Walk To Run To PR”. Cara Olson says, “Now that email marketing has been around for years, every retailer has an email marketing program. But, each program is at a different level of sophistication. The Evolution Of An Email... [Read more]

‘Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile’ – HubSpot

The latest article on HubSpot blog is titled ”Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile”. Larry Kim says, “This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns.... [Read more]

‘Fixing Email: New Boxer iOS Email App Is All About Adding Features’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Fixing Email: New Boxer iOS Email App Is All About Adding Features”. Nick Statt says, “What exactly is the position of email these days? Is it the rich relative everyone’s trying to cozy up to in an effort to bankroll their dreams? Or the troubled friend in desperate need of an intervention? Either... [Read more]

It’s Like GoToWebinar without the Price Tag #ad

A brand-new webinar platform called Webinar Express just goes live today. So? Well, that’s big news because webinars are becoming a preferred method of selling online because they offer: • A 50-100% Increase in Conversions (compared to sales pages) • The ability to Engage with the Audience • The ability to sell Products at... [Read more]

‘How to Customize Your Twitter Trends’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Customize Your Twitter Trends”. Amy-Mae Elliott says, “In addition to cat GIFs, #foodporn and breaking news, Twitter offers something even more special: a look at what’s “trending.” But in 2012, Twitter changed the system so that your default settings show algorithmic... [Read more]

‘Penguin 2.0: How to become an online authority’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Penguin 2.0: How to become an online authority”. Dale Lovell says, “The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012. The release took place on 22 May, 2013 with additional... [Read more]

‘How Good Copywriting Can Benefit You, Even if You’re Not a Writer’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How Good Copywriting Can Benefit You, Even if You’re Not a Writer”. Jerod Morris says, “I have a secret to tell you. It’s a secret that can improve the lives of every single person who reads this post … writers and non-writers alike. A secret that Chip Kelly would appreciate. Who’s... [Read more]

Robert Plank Webinar: “How to Live the Internet Lifestyle” #ad

You have probably heard of the fabled “internet lifestyle”. Some people have hyped it beyond recognition, but there is some truth to it. Basically, the idea is that you have (1) flexibility and (2) free time. You decide when you work, and after a while, you don’t have to work the long hours of a “regular” job. Robert Plank... [Read more]

‘How to Build Links to Your Blog – A Case Study’ – MOZ Blog

The latest MOZ blog post is titled “How to Build Links to Your Blog – A Case Study”. Matthew Barby says, “After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that... [Read more]

‘The 10 Most Important Things to Know About Email Marketing’ by John Chow

John Chow’s latest blog post is titled “The 10 Most Important Things to Know About Email Marketing”. Chow says, “The value of email marketing continues to increase as companies realize its true potential for wealth generation. The ability for companies to reach a consumer immediately at their home or job is essential for success in today’s... [Read more]

‘Get A Look At The New AWeber Accounts’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Get A Look At The New AWeber Accounts”. Crystal Gouldey says, “Based on your feedback (which we always appreciate), the AWeber control panel went under the knife for a facelift. The goal? Easier. Faster. Better. When you log in, you’ll find a softer color scheme and a new layout designed to make... [Read more]

Ryan Deiss offering free “Brown Box Report” #ad

Ryan Deiss is one of the most prolific and successful individual online marketers in the US. He seems to have an instinct for provocative marketing concepts. He has just released a free report that explores another marketing business you may want to investigate. He calls it : The Brown Box Report, subtitled “How To Leverage Amazon, Sears.com,... [Read more]

‘Content Marketing: How McGladrey built a strategy around content development’ – MarketingSherpa Video

MarketingSherpa has published a video titled “Content Marketing: How McGladrey built a strategy around content development”. Pamela Markey says, “In the video replay of this B2B Summit 2012 session, you will learn: The steps Webb and his team took to plan content to coordinate with marketing campaign goals How the team repackaged... [Read more]

Pinterest Allows Users to Search Their Pins

The Pinterest team has announced a new features to the social sharing site that allows its users to search their pins. Hui says, “We’re happy to announce you can now search for your own pins. This makes it easier to rediscover stuff you’ve pinned. Here’s how it works:When you type a word into the search bar — like San Francisco, beaches... [Read more]

‘Marketing Online Means Leapfrogging Past Your Fear and Jumping’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Marketing Online Means Leapfrogging Past Your Fear and Jumping”. Gail says, “What stops most people from reaching their potential? Whether it’s finding your perfect partner or growing your own business, the reason remains the same. Today I tell two stories of women who learned... [Read more]

Who is Stefan Van Ray & how can he help you? #ad

Stefan Van Ray stays away from the spotlight (When you read his story, you’ll discover that’s literally true. He used to be a TV actor.) He is now a successful CPA marketer, and through experimentation, has been successful for years. So successful that he gave up a full-time career to do CPA marketing full-time. Now, he has documented what... [Read more]

Reminder- ‘How to Create Marketing Plans that Cross Channels and Deliver Results’ MarketingProfs Seminar 12.00 pm ET

MarketingProfs is hosting a seminar with Debra Ellis on Thursday, June 6 at 12.00 pm ET. The topic of the seminar is “How to Create Marketing Plans that Cross Channels and Deliver Results”. MarketingProfs team says, “In this PRO seminar, you’ll learn how to create effective plans that make multiple channels and platforms... [Read more]

‘Yahoo Redesigns Search to Be More ‘Modern’’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Yahoo Redesigns Search to Be More ‘Modern’”. Seth Fiegerman says, “Yahoo unveiled a new look for its search page on Wednesday, marking the first major update to search since Marissa Mayer took over as CEO nearly a year ago. The redesign, which Yahoo describes as more “modern,”... [Read more]

‘ Google’s Ad Chief Referred Questions To Facebook At His Own Ad Event’ – Business Insider

The latest article on Business Insider is titled ” Google’s Ad Chief Referred Questions To Facebook At His Own Ad Event”. Jim Edwards says, “Google unveiled a bunch of new upgrades to its DoubleClick Digital Marketing suite yesterday but a lot of people ended up talking about what isn’t in there: The ability to buy ads... [Read more]

Free Targeted Traffic: The Beginner’s guide to great traffic from Google #ad

Matt Kendo says his Free Targeted Traffic, suitable for all marketers, beginner to expert, will show you the easiest way to get onto the first page of Google search results. That sounds like a sales person’s exaggeration, but Kendo says (in all caps, for emphasis), “I WILL SHOW YOU STEP BY STEP HOW TO GET YOUR WEBSITE TO RANK ON PAGE ONE... [Read more]

‘Social listening industry thrives as marketers tune into customer voice’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Social listening industry thrives as marketers tune into customer voice”. Amy Rodgers says, “This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer... [Read more]

‘Why Online Engagement is Vital for Successful Internet Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Why Online Engagement is Vital for Successful Internet Marketing”. Annetta Powell says, “The corporate world has seen revolutionary ideas and changes put into practice which fall under the umbrella of Marketing, Sales, and Promotions. Out of these tools and tactics, some of them... [Read more]

‘Webgains Addresses Firefox Plan to Block Third Party Cookies’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Webgains Addresses Firefox Plan to Block Third Party Cookies”. Collins Says, “Earlier this year Firefox announced that they would start blocking cookies from third-party ad networks by default. The update to the FireFox browser will allow sites that you’ve visited (first parties) to set cookies... [Read more]

Easy ClickBank Commissions: 4 Case Studies show how #ad

Billy D knows his way around ClickBank, called the world’s largest collection of online information products. (When they say that, I suppose they aren’t considering ordinary books, where Amazon reigns.) Regardless of that, ClickBank is big; thousands and thousands of downloadable products to sell, and they cover topics from Astrology to... [Read more]

‘Tips for Improving the B2B E-Commerce Experience’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Tips for Improving the B2B E-Commerce Experience”. Bob Barr says, “If you’re like most B2B sellers, you’ve seen the features and functions available in the consumer e-commerce marketplace and realized that your company’s website is woefully inadequate for delivering similar... [Read more]

‘Pew: 61 Percent In US Now Have Smartphones’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Pew: 61 Percent In US Now Have Smartphones”. Greg Sterling says, “This morning, the Pew Internet & American Life Project released new survey data (n=2,252 US adults) on smartphone adoption. The organization says that 56 percent of all US adults now have smartphones.... [Read more]

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