Ashley Johnston says, “The decision by Facebook, which is rather late to the GIF party given that animated GIFs are already commonly used on sites like Tumblr, Reddit, Twitter, Imgur, BuzzFeed and more, virtually guarantees that animated GIFs will soon be commonplace (like it or not) for nearly everyone. It may even give Facebook an opportunity... [Read more]

Kayla Cobb says, “Building brand communities is an important element for every brand, but it’s especially important for ecommerce brands that live solely on the Internet. How can you build a positive community around what you’re selling? The answer is simple: be authentic. At the MarketingSherpa Media Center at IRCE 2015, Daniel Burstein,... [Read more]

Olivia Dello Buono says, “We don’t need to sell you on the power of using video in your digital marketing strategy. The proof is in the numbers: ? of all online activity is spent watching videos 75% of people visit a marketer’s website after watching a video Website visitors are 64% more likely to buy a product online after watching a video Click-thru... [Read more]

We reported earlier this week that Aidan Booth, Steve Clayton and Tim Godfrey have just released $100K Factory. This is training that reveals the exact formula that has allowed a group of internet marketing beginners to build $100,000/year businesses in under 60 days. The key to the $100K Factory process are the 4 money sites they show you how to build.... [Read more]

Peter O’Neill says, “I am probably not the most dramatic of analysts (“somewhat phlegmatic,” I am usually told), but here I am very deliberately using a dramatic metaphor to call out a potential calamity for many B2B companies in my new report for Forrester clients: “Manage Your Sales Enablement Charter Or Run Into A Perfect Storm.” I... [Read more]

Carly Stec says, “After 10 consecutive years of declining sales, Coca-Cola has finally made a comeback. The driving force behind its impressive turnaround? Personalization. Launched in 2014, the “Share a Coke” campaign created a buzz among consumers by replacing its brand name on the can with more than 200 popular names. By... [Read more]

Tom Whatley says, “The gap between sales and marketing isn’t as huge an issue as it used to be. Technology is certainly making things easier, with lead scoring and collaboration tools enabling sales to get involved with the marketing process. Yet many organisations are still struggling to close silo-minded thinking within sales and marketing... [Read more]

Derek Thomas reports that he has developed a proven map that will lead you to real success as an affiliate marketer. He calls it his MAP Affiliate Marketing System. His process has 3 steps: (1) creating an authority niche blog, (2) building a massive email list at no cost, and then (3) ranking on the affiliate leader boards. Thomas says that not only... [Read more]

Trevor Klein says, “Welcome to the third installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution. If you missed the previous... [Read more]

Kayla Cobb says, “How can you attract more traffic to your ecommerce store? How can you improve conversion on the traffic you’re currently getting? At IRCE (Internet Retailer Conference + Exhibition) 2014, we sat down with 39 marketers and ecommerce experts to bring you actionable ideas to improve your results. To help you prepare for IRCE... [Read more]

Mike Volpe says, “A company won’t survive if it doesn’t meet its revenue goals. That’s why revenue isn’t just the sales team’s problem — it’s every department’s problem. An effective marketing team will set up the sales team for success by generating valuable leads and nurturing them until they’re ready to be passed... [Read more]

Bertrand Diouly Osso has just announced new and versatile graphics software he calls Youzign. If you were thinking about investing in Photoshop for hundreds of dollars, save your money... [Read more]

Kristen Dunleavy says, “Jill Winger lives in the middle of nowhere – and she loves it. The self-proclaimedhomesteader and her family reside on a working farm in the southeast corner of Wyoming, 30+ miles away from the nearest grocery store. And yet Jill connects with 50,000 people every day all over the world, thanks to email marketing. From... [Read more]

Karissa Bell says, “Following a quiet rollout in a handful of countries, Facebook’s stripped-down, data-efficient Android app is finally ready for primetime. The social network officially launched Facebook Lite, the barebones version of its app, in Asia on Thursday. The company said it will roll out more broadly in Europe, Latin America... [Read more]

Ben Potter says, “I’ve been working in digital for more years than I care to mention, witnessing a huge amount of change in that time, especially where SEO is concerned. Clearly SEO is no longer the ‘stand-alone’ technically-led discipline that it once was back in the day. There remains a technical aspect to it of course, but the role... [Read more]

As reported yesterday, Matt Houghton and Todd Gross released Virtual Studio Simulator, software and training that put green screen videos within the reach of any marketer... [Read more]

Diona Kidd says, “Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can... [Read more]

Patricio Robles says, “Advertisers looking for the next big opportunity in social media received good news this week… One of the most popular platforms, Instagram, will soon open its doors to advertisers large and small. Instagram, which is owned by Facebook, is one of the dominant mobile photo sharing services in the world. But up until... [Read more]

Jon Myers says, “For the digital marketer, the most interesting event on this day in 2009, was the launch of Bing (not The Crazy Frog about to reach number one)! The Hangover was released, The Crazy Frog was about to reach number one and thisrather alarming Daniel Craig shaped ice-cream was The Daily Telegraph’s picture of the day. But for... [Read more]

Video Turbo Store integrates video with text and graphical sales content. It's been nearly a week since Peter Beattie released Video Turbo Store... [Read more]

Corey Eridon says, “Ever start writing a piece and wonder if anyone’s even gonna read it? Not to make you paranoid, but … you should be paranoid. Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. The other 40% of the stuff you wrote? Well, you could’ve... [Read more]

Ali Luke says, “Would you like to make more sales — and more money per sale? Stupid question, I know. One really simple way to get both is to create an irresistible bundle of products that your audience can’t wait to get their hands on. Let’s say you’ve created your first minimum viable product. In fact, you’ve done more than that:... [Read more]