IM NewsWatch, June 5, 2013 - Latest IM News including ‘Five tips for reducing email spam complaints – Econsultancy’ and much more...

June 5th, 2013 at 3:50 am EST

IM NewsWatch

Wednesday, June 5, 2013

‘How Much Is A Facebook ‘Like’ Worth To A Brand?’ – Business Insider

The latest article on Business Insider is titled ”How Much Is A Facebook ‘Like’ Worth To A Brand?”. Josh Luger says, “As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. Brands spend more on Facebook than any other social... [Read more]

‘Get the Most Out of Your Social Video Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Get the Most Out of Your Social Video Marketing”. Hunter Burnette says, “Over the past few years, social media has become an internet giant. Because of this, companies of all types are jumping into the video marketing scene to advertise their business, products and services.... [Read more]

‘Survey Shows Mobile Web Gets Priority Over Mobile Apps in 2013’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Survey Shows Mobile Web Gets Priority Over Mobile Apps in 2013”. David Aponovich says, “As companies work hard to deliver multichannel digital experiences (DX) to their customers, questions persist. A big question: Which channels (and, by extension, which development strategies)... [Read more]

Who is Stefan Van Ray & how can he help you? #ad

You probably have never heard of Stefan Van Ray He stays away from the spotlight. (When you read his story, you’ll discover that’s literally true. He used to be a TV actor.) He is now a successful CPA marketer, and through experimentation, has been successful for years. So successful that he gave up a full-time career to do CPA marketing... [Read more]

‘In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor’ – HubSpot

The latest article on HubSpot blog is titled ”In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor”. Adam de Jong says, “Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about... [Read more]

‘Who Is Winning the Talent War in Social Media?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Who Is Winning the Talent War in Social Media?”. Verónica Maria Jarski says, “In the olden days (read: pre-social media), a job recruiter was limited to the stack of neatly typed resumes on his desk, a bulletin board, and work connections in his search for the best job applicants. In the... [Read more]

‘Tablet Market Share: iPad Remains Dominant, Samsung Shows Growth’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Tablet Market Share: iPad Remains Dominant, Samsung Shows Growth”. Greg Sterling says, “Regardless of what the IDCs, Strategy Analytics and Gartners show in terms of quarterly device shipments and marketshare forecasts, the “facts on the ground” continue to show the... [Read more]

Easy ClickBank Commissions: 4 Case Studies show how #ad

Billy D knows his way around ClickBank, called the world’s largest collection of online information products. (When they say that, I suppose they aren’t considering ordinary books, where Amazon reigns.) Regardless of that, ClickBank is big; thousands and thousands of downloadable products to sell, and they cover topics from Astrology to... [Read more]

‘20-Plus Free Keyword Tools to Know’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “20-Plus Free Keyword Tools to Know”. Allison Howen says, “For websites that are interested in improving their SEO or advertising on paid search, there is one absolutely crucial thing that they’re going to need to make their efforts a success. If you haven’t guessed what that one thing... [Read more]

‘Is Google Dumping Open Standards For Open Wallets?’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Is Google Dumping Open Standards For Open Wallets?”. Matt Assay says, “Google was supposed to be different. Unlike Microsoft and Apple, which built their empires on proprietary software and associated lock-in, Google has long been all about peace, love and open standards. Recently, however,... [Read more]

‘Five tips for reducing email spam complaints’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five tips for reducing email spam complaints”. Michael Linthorst says, “Some email marketers see the spam button as an evil device that ruins their email reputation while they are forced to watch helplessly. But while it is true that spam complaints can have a disastrous effect... [Read more]

Free Targeted Traffic: The Beginner’s guide to great traffic from Google #ad

Matt Kendo says his Free Targeted Traffic, suitable for all marketers, beginner to expert, will show you the easiest way to get onto the first page of Google search results. That sounds like a sales person’s exaggeration, but Kendo says (in all caps, for emphasis), “I WILL SHOW YOU STEP BY STEP HOW TO GET YOUR WEBSITE TO RANK ON PAGE ONE... [Read more]

‘Salesforce to Buy ExactTarget for $2.5 Billion’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Salesforce to Buy ExactTarget for $2.5 Billion”. Seth Fiegerman says, “Salesforce is about to make its biggest acquisition to date. The enterprise cloud computing company announced Tuesday that it will buy ExactTarget, a marketing software company, for $2.5 billion. The deal has been unanimously... [Read more]

‘#MozCon Speaker Interview: Karen McGrane’ – MOZ Blog

The latest MOZ blog post is titled “#MozCon Speaker Interview: Karen McGrane”. Erica McGillivray says, “MozCon 2013 speaker, Karen McGrane, talks about her love of mobile design, computer history, and artichokes. Join us to see her speak about “The Mobile Content Mandate” at MozCon”. #MozCon Speaker Interview: Karen McGrane MOZ... [Read more]

‘Case Study: How Two Artists Used Online Content to Build their Face to Face Business’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Case Study: How Two Artists Used Online Content to Build their Face to Face Business”. Beth Hayden says, “Colorado-based artists, Lori Wostl and Lorri Flint, noticed that when they attended huge art retreats, the experience was more stressful than relaxing. So, they founded their business... [Read more]

WP Medical WordPress Site & Sales Kit for marketing consultants #ad

Medical offices are prime prospects for a marketing consultant. They are usually super-busy. That means two things: 1. They are always looking for things that will save them time. An online site for their office or clinic can potentially do that. 2. They are too busy to deal with micro-managing an online project. They need someone who can do the whole... [Read more]

‘7 Marketing Tips for Bootstrapped Startups’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “7 Marketing Tips for Bootstrapped Startups”. Elisha Hartwig says, “Every day we are inundated by brands fighting for our attention; how can you possibly make your startup top of mind? Marketing your startup in today’s competitive business economy is undoubtedly difficult, but there are... [Read more]

Reminder- ‘6 Step Wealth Webinar‘ Matt Carter’s Webinar 9.00 pm EDT

Matt Carter is hosting a webinar on Wednesday, June 5 at 9.00 pm EDT. The topic of the webinar is “6 Step Wealth Webinar”. Webinar Details Organizer: Matt Carter Topic: 6 Step Wealth Webinar Day/Date: Wednesday, June 5 Time: 9.00 pm EDT – Time Zone Converter Register for webinar details. 6 Step Wealth Webinar  [Read more]

Reminder- ‘Why You Have Trouble Getting Websites Online‘ Robert Plank’s Webinar 2.00 pm EDT

Robert Plank is hosting a webinar on Wednesday, June 5 at 2.00 pm EDT. The topic of the webinar is “Why You Have Trouble Getting Websites Online, Why They’re Not Converting And How to Get It All Setup Today”. Webinar Details Organizer: Robert Plank Topic: Why You Have Trouble Getting Websites Online, Why They’re Not Converting... [Read more]

Rank Tracker Pro: Track of Your Search Engine Rankings Easily #ad

Do you know what the search engines think of your site? If you don’t, you can’t make intelligent changes to your processes to make them better. When you introduced that new logo, did your ranking go up? go down? stay the same? Are those tweets you have been making serving as useful backlinks to your site? If you systematically track your... [Read more]

‘4 Easy Ways to Optimize Your Amazon Listings' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “4 Easy Ways to Optimize Your Amazon Listings?. Lynne Klippel says, “Amazon.com is the world’s largest online retailer. The site receives 65 million visitors each month! While some people don’t like Amazon.com’s control of the book marketplace, there is no denying the fact that... [Read more]

‘Are You an Entrepreneur or Just a Blogger?’ by John Chow

John Chow’s latest blog post is titled “Are You an Entrepreneur or Just a Blogger?”. Chow says, “Have you found a new way to tackle problems? If you’re not bothered about solving problems in your online business, then you may just be a blogger and not an entrepreneur. I’ll explain… keep reading… Even before blogging became so”. Are... [Read more]

Reminder- ‘How to Create Marketing Plans that Cross Channels and Deliver Results’ MarketingProfs Seminar June 6

MarketingProfs is hosting a seminar with Debra Ellis on Thursday, June 6 at 12.00 pm ET. The topic of the seminar is “How to Create Marketing Plans that Cross Channels and Deliver Results”. MarketingProfs team says, “In this PRO seminar, you’ll learn how to create effective plans that make multiple channels and platforms... [Read more]

Solo Ad Training From Sean Mize (get insider info) #ad

There has been a lot of buzz about solo ads lately. And with good reason; if bought from a source that is aligned well with the product/service you want to sell, you can get a good return on your investment. But it isn’t a cookie-cutter process. An ad needs to be appropriate for the list that receives it, and the list needs to be appropriate... [Read more]

‘Funnel Abandonment: Shirtmagic brings 14% of customers back to their website with simple reminder email’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Funnel Abandonment: Shirtmagic brings 14% of customers back to their website with simple reminder email”. Courtney Eckerle says, “Consumers live in a multi-device world. From desktop to mobile to tablet to laptop, marketers must be able to reach their customers across all devices throughout... [Read more]

‘Google Just Threatened To Ban News Sites That Run Advertising It Doesn’t Like’ – Business Insider

The latest article on Business Insider is titled ”Google Just Threatened To Ban News Sites That Run Advertising It Doesn’t Like”. Jim Edwards says, “In the last week, Google has twice made clear threats against web sites that run “native” ads or sponsored content that isn’t properly disclosed to readers and... [Read more]

‘How to optimise your order confirmation screen for extra sales and sharing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to optimise your order confirmation screen for extra sales and sharing”. David Moth says, “For most retailers the moment a customer makes a purchase is the time to relax and reflect on a job well done, however this is potentially missing one last opportunity for promoting... [Read more]

‘Timeless, Not at All Offensive Snippets From a 1964 Marketing Textbook’ – HubSpot

The latest article on HubSpot blog is titled ”Timeless, Not at All Offensive Snippets From a 1964 Marketing Textbook”. Corey Eridon says, “Why am I reading a marketing textbook from 1964? Let me explain. My co-worker Mike Lemire came bounding gleefully to my desk the other day, fresh off a lovely weekend in the sun. But that’s... [Read more]

Reminder- HubSpot’s ‘INBOUND 2013′ Conference, Boston, August 19-22

HubSpot is hosting the ‘INBOUND 2013′ conference at the Hynes Convention Center, 900 Boylston Street, Boston, MA on August 19-22. According to HubSpot team, ‘INBOUND 2013′ brings 100+ sessions from keynotes to product demos and the opportunity to get certified in inbound marketing. Keynote Speakers Seth Godin Brian Halligan Dharmesh... [Read more]

‘Conducting Data-Driven Content Marketing’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Conducting Data-Driven Content Marketing”. Arnie Kuenn says, “Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular... [Read more]

‘Commandments of the Anti-Panda Writer’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Commandments of the Anti-Panda Writer”. Steve Aedy : says, “Apparently, Google’s sole desire is to help people find high-quality sites in the search results. The jury is still out on whether or not they really intend to rule the world and updates like Penguin and Panda are just a precursor... [Read more]

‘39 Awesome Tools and Resources for Blogging and Social Media Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “39 Awesome Tools and Resources for Blogging and Social Media Marketing”. Jeff Bullas says, “Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.Social media used to be what teenagers and students did after dinner. Blogging... [Read more]

‘The five don’ts of social media ROI’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The five don’ts of social media ROI”. Danny Whatmough says, “There’s been a lot of ink spilled on the subject of social media ROI. Is it possible? How to go about it? What to measure? At a #socialcloud event last night I outlined what I believe are the five pitfalls... [Read more]

‘7 Steps To Facebook Success’ by Rosalind Gardner

Rosalind Gardner’s latest blog post is titled “7 Steps To Facebook Success”. Gardner says, “Because I use Facebook marketing successfully but don’t teach the subject myself, I just had to let to let you know about the free webinar that Mari Smith – the world’s foremost authority on marketing with Facebook – is holding on June 4th,... [Read more]

‘How to Break Vine and Other News You Need to Know’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Break Vine and Other News You Need to Know”. Stan Schroeder says, “Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting... [Read more]

‘How to Harness the Power of Quantum Collaboration to Create Superior Content' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “How to Harness the Power of Quantum Collaboration to Create Superior Content [Video]?. Marnie Pehrson says, “It’s a known fact –creating well-crafted, consistent contentand putting it on your web site or blog builds traffic. The challenge is that most people feel overwhelmed by... [Read more]

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