IM NewsWatch, June 4, 2015 - 'Bing: the search marketer’s secret weapon – Econsultancy' and much more...
June 4th, 2015 at 11:52 am ESTThursday, June 4, 2015
‘Bing: the search marketer’s secret weapon’ – ‘Econsultancy’ Blog
Jon Myers says, “For the digital marketer, the most interesting event on this day in 2009, was the launch of Bing (not The Crazy Frog about to reach number one)! The Hangover was released, The Crazy Frog was about to reach number one and thisrather alarming Daniel Craig shaped ice-cream was The Daily Telegraph’s picture of the day. But for... [Read more]
‘Content Marketing for “Boring” Industries: 10 Tips for Creating Interesting Content’ – HubSpot
Corey Eridon says, “Ever start writing a piece and wonder if anyone’s even gonna read it? Not to make you paranoid, but … you should be paranoid. Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. The other 40% of the stuff you wrote? Well, you could’ve... [Read more]
‘Bundle Like a Boss: How to Put Together Irresistible Product Packages’ – ‘Copyblogger’ Blog
Ali Luke says, “Would you like to make more sales — and more money per sale? Stupid question, I know. One really simple way to get both is to create an irresistible bundle of products that your audience can’t wait to get their hands on. Let’s say you’ve created your first minimum viable product. In fact, you’ve done more than that:... [Read more]
Youzign creates Facebook covers, YouTube channel art, Infographics, more #ad
Bertrand Diouly Osso has just announced new and versatile graphics software he calls Youzign. If you were thinking about investing in Photoshop for hundreds of dollars, save your money. Youzign is available for about 1/10th of the cost. This powerful web-based software lets you create stunning graphics through is modern, easy to use, interface. In... [Read more]
‘Facebook Is Now Pushing For Stronger Encryption’ – ‘ReadWrite’
Yael Grauer says, “Facebook has demonstrated as well as any company could that sometimes the left hand does not know what the right hand is doing. Take the news that Facebook is now supporting strong encryption in the emails it sends. Yes, this from the company that broadcasts user location data within a meter in Facebook Messenger and requires... [Read more]
‘Pinterest enables ecommerce with Buyable Pins’ – ‘Econsultancy’ Blog
Patricio Robles says, “When it comes to social networks with the greatest potential to drive revenue for brands, Pinterest has been at or near the top of the list for some time. Yesterday, the company took a big step in the direction of realizing that potential when it announced Buyable Pins. In a post on the Pinterest blog, Pinterest engineering... [Read more]
‘The Art and Science of Driving Webinar Registration’ – HubSpot
Mark Bornstein says, “I often poll marketing audiences about their biggest webinar challenges. Almost every time, I hear that their biggest challenge is on driving registration — in a recent poll, we found that 42.9% of respondents had the biggest trouble with getting people to register for their online event. Why is driving webinar... [Read more]
Make professional quality videos, even from your mobile device #ad
As reported yesterday, Matt Houghton and Todd Gross released Virtual Studio Simulator, software and training that put green screen videos within the reach of any marketer... [Read more]
‘Pinterest Is Announcing Buyable Pins And A Partnership With Stripe’ – ‘ReadWrite’
Owen Thomas says, “Observers—ReadWrite included—have long expected Pinterest to get into the e-commerce business directly, instead of just driving traffic to retailers’ websites. At an event at Pinterest headquarters in San Francisco, CEO Ben Silbermann revealed that blue “Buy It” buttons would soon appear on the site, next... [Read more]
‘15 fascinating digital marketing and ecommerce stats from APAC in May 2015’ – ‘Econsultancy’ Blog
David Moth says, “Another month has passed so it’s time to round-up the most interesting and useful digital marketing stats from APAC. This time around we’ve included WeChat, ecommerce in India, Alibaba getting sued, Aussies shunning wearables and a whole load of m-commerce stats. And for more insights on this market, download our State... [Read more]
‘How to Create a Winning Minimum Viable Product’ – ‘Copyblogger’ Blog
Rainmaker says, “One of the best ways to make money with your online business is to sell products from the pages of your website. But what product? That’s the million-dollar question. The worst thing you can do is spend time, energy, and money creating a product no one wants. To remove this risk, consider creating a minimum viable product to... [Read more]
A WordPress video player that also sells your products + 8 bonuses #ad
Video Turbo Store integrates video with text and graphical sales content. It's been nearly a week since Peter Beattie released Video Turbo Store. This new video player for WordPress sites can boost sales through immediacy.. [Read more]
‘How to Generate Content Ideas Using Buzzsumo (and APIs)’ – MOZ Blog
Paddy Moogan says, “Content is an important part of any digital marketing strategy. Whether it be content for links, conversion, education, search or any number of things. In this post I want to focus on one area—content that drives awareness of your brand. One tangible way to measure awareness is by looking at new visitors that a piece of... [Read more]
‘5 Simple Ways to Segment Your Social Media Audience’ – HubSpot
Markiesha Ollison says, “”How can I get more leads from social media?” This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Generally, it’s followed by an explanation of the various social media tactics they have tried to address this concern. Maybe... [Read more]
‘Why Pinterest’s Buy Button Could Dominate Social Media Commerce’ – HubSpot
Morgan Jacobson says, “Sure, Facebook and Twitter boast more active users than Pinterest, but at 70 million monthly users, the pinning platform is nothing to sniff at. These two social media giants have already introduced their own versions of a buy button in order to speed ecommerce along for brands and buyers. Now Pinterest has made the announcement... [Read more]
Social Robot builds social backlinks to your site #ad
Joshua Zamora has just released his new software, SocialRobot. This new tool, under your guidance, automates setting up accounts on social media sites with one click... [Read more]
‘The 7 Steps To A Results-Driven Mobile Marketing Strategy’ – ‘Business.com’ Blog
Greg Hickman says, “Did you know more people access the internet from their mobile device compared to any other PC or wire lined device that exists? In fact, 85% of consumers believe their mobile devices are essential to daily life. With the mobile device being so important to consumers, businesses will have to find ways to connect with them... [Read more]
‘When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook’ – ‘Entrepreneur’ Blog
Brian Honigman says, “To paraphrase Mark Twain: the reports of Facebook’s death have been greatly exaggerated. There has been a Princeton study claiming that Facebook’s growth had stalled, a much maligned IPO and a slew of new competition from emerging social networks; yet Facebook’s stock is currently hovering around double its debut... [Read more]
Byran Super says, CPA List Machines are "almost too easy" #ad
Bryan Super and his business partner, Kris Waters have been working on ways to make CPA marketing practical for the average online marketer... [Read more]