Chow says, “Ok, I think it is time to review how to make a proper keyword list for your PPC campaigns. This may seem like a simple thing to do, but in reality, most people are missing the boat on a few things. Lets take a look at all of the angles and make sure that you are doing what needs to be done. Everyone here should know about the 3 different... [Read more]

Milad Oskouie says, “You’re probably immediately asking yourself the question: How can it be said that conversion rates don’t matter when they’re the number one driver behind every online marketing strategy? Truth, as someone once said, is determined by the perspective from which it’s observed. When you consider everything... [Read more]

Andy Lombard says, “Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand’s message to convey the perfect balance of being fresh and creative while striking a chord of inner recognition. Not only do we need to hit this combination repeatedly, but we need to do so quickly if we want... [Read more]

Ross Carrelsays he has found that Facebook is the fastest tool available to marketers who want to scale up their business quickly. He has created Hero Tower to show you how. In fact, he doesn’t just show you how; he has built software that helps you do it. Hero Tower: • Automatically locates all the best, most interesting and engaging content... [Read more]

Mike Barrette says, “Dan Miller, a professor of material culture at University College London, caused quite a stir at the end of 2013 when he said Facebook was “basically dead and buried” for 16-18-year-olds in the UK. So when we recently facilitated a series of focus groups in the US with 16-30-year-old males on the topic of their... [Read more]

Omkar Mishra says, “Search Engine Optimization has come a long way. The days of keyword stuffing & black hat tactics have been overtaken by the numerous updates Google gives to its algorithm. It is said, Google makes around 500 adjustments to its search engine algorithm every year. If you would want to take a look at some of the major changes... [Read more]

Rachel Sprung says, “What is the first step you take as you begin writing a blog post? Lots of people just like to start from the beginning — they stare down the blinking cursor until they’re suddenly inspired to write a clever introduction. But that’s not always the best way to start a blog post. That cursor? It’s daunting. Instead,... [Read more]

Anton Nadillo and Jon Shawcross have done a lot of research, over a periuod of years, on what works in SEO without getting you black-listed. Last year, they published the results of their study in the first edition of SEO Enigma. Now, they are releasing version 2, revised and supplemented to account for the recent changes made by Google. Google recently... [Read more]

Lauren Orsini says, “Never underestimate the miniscule, $35 Raspberry Pi. Although it’s marketed as an experimental machine aimed at helping you learn to code, there’s nothing entry-level about its capabilities. In a pinch, you can even use your Raspberry Pi as a Web server. You can host a simple site or store files in the cloud so you can access... [Read more]

Kurt Wagner says, “Google+ turns 3 years old on Saturday, a birthday the service is celebrating with little fanfare (if at all). Google didn’t make any major announcements or release any special features to commemorate the moment. Google+ didn’t even rate an appearance at Google I/O, the company’s biggest tech conference, which... [Read more]

David Moth says, “It’s that time again when we round up a bunch of the most interesting digital marketing statistics we’ve seen in the past week. This week it includes Google authorship, data fragmentation, World Cup sponsors, PPC, tablet ownership, programmatic buying and Luis Suarez. For more of the same, download Econsultancy’s Internet... [Read more]

Today, Precious Ngwu releases Traffic Elixir, his traffic strategy that doesn’t require SEO or PPC or Facebook ads or even YouTube. His goal is to get you at least 200+ targeted visitors coming to your sites day after day, and to do it on complete auto-pilot He reports that he has perfected technology that makes it possible. You can see this... [Read more]

Kavita Tyagi says, “There’s a new piece of legislation in Canada — known as CASL — that has some content marketers rattled. It goes into effect on Tuesday, July 1, and it’s a wide-reaching attempt to regulate electronic communication (email, but also texts and social media conversations) that’s commercial in nature. As usual when you’re... [Read more]

Rand Fishkin says, “Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today’s Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO“. 8 Ways to Use Email... [Read more]

Gregory Yankelovich says, “Listening to customers through social media channels, is a well established practice for support of Customer Service and PR business processes. Marketing organizations are less known for their successful attempts to use social media to engage customers. Many of these attempts were widely publicized as clumsy, some even... [Read more]

There have been WordPress themes customized for many niches. We have seen medical themes, restaurant themes, and themes for may other local organizations. Sometimes, developers simply add custom graphics to a standard theme aqnd call it customized. But some custom themes address the specific needs of the niche they are addressed to. Medical offices... [Read more]

Derek S says, “With video expected to be 79 percent of all consumer Internet traffic by 2018, it’s not surprising that new technology for video content is continuously coming out. Vidyard, a video marketing solutions company, has announced the availability of a new product called Vidyard Video Hub. With the new product, marketers have the... [Read more]

Jeff Rajeck says, “All marketers are short on time and find it hard to prioritise tasks. Spending 15 minutes on analytics can help a lot. Here’s a simple how-to guide to help you get started… Marketing is a tough job these days. It feels like we are never done with our work. There’s always something that we could be working on,... [Read more]

Baer says, “In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Most and Least Used Platforms Unsurprisingly, Facebook and... [Read more]

The title is Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. This is Jeff Walker‘s new book. In it, he shares the ingredients of his product launch process, a process that has earned Tens of Millions of Dollars for Walker and his students. Now you... [Read more]