Tommy Wyher says, “If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases. These days, more and more entrepreneurs are discovering the power and potential of mobile marketing and they are using this marketing format in order to grab vital market share in their... [Read more]

George Deeb says, “Let’s face facts. Sales people love to close sales, because that is how they are incentivized, through sales commissions. Call it the thrill of the hunt. And, most sales teams, sales managers and sales pipeline reports are all built around closing the sale. But, the sad reality is, closing the sale is only the first step in... [Read more]

Jessica Davis says, “Publishing and sharing informative, engaging content can make a positive impact on your social media marketing strategy, giving your social media pages more credibility. Moreover, you can stay current with industry trends and increase interaction with your audience. Having conversations with your audience is probably the easy... [Read more]

If you need to build websites for local merchants, the Ink Themes team, led by Neeraj Agarwal has a kit of online assets that will make your life a lot easier. Their new Local Busines Bundle give you : ¦ 10 Local Business WordPress Themes (for businesses like Fitness, Online Restaurant Ordering, Car Dealers Directory, Summer Camp, Acting School,... [Read more]

Barry Schwartz says, “Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. The new tool combines the mobile-friendly testing tool and the page speed testing tool into one and gives the small business owner a clean and understandable report they can forward to... [Read more]

Michele Linn says, “Last summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the past several months, we have talked about these topics as well as several others in more depth. Why are we so passionate about content strategy in the marketing world? As I mentioned in the... [Read more]

Lindsay Kolowich says, “Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all... [Read more]

If you haven't taken advantage of the traffic that Reddit.com can send you, you re missing out on one of the least appreciated marketing powerhouses. More online traffic goes to Reddit.com on a daily basis, than to LinkedIN, Instagram, Pinterest, and Craig's List... [Read more]

Blake Cahill says, “Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles. Instead, they are looking for a more value-led approach to content. At the same time, consumers are no-longer passive armchair spectators. They are much more likely to be contributors and commentators on their own platforms... [Read more]

Demian Farnworth says, “Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term? If you fall into the second category, you’re not alone. Marketing automation is a hot... [Read more]

Laura Lippay says, “Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos. Accessibility, on the other hand, is born out of a desire to be inclusive; to connect humans to information through assistive technology... [Read more]

Many beginning marketers have asked themselves that question.  And that's good because it's a crucial question. Get the answer wrong, and you can waste a lot of money on useless fluff. Even worse, get it wrong, and you very likely will not succeed... [Read more]

Chris Liversidge says, “It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing channel. But, given Google’s increased ability to identify and penalize sites employing poor-quality link-building practices, my experience in the new business trenches with QueryClick... [Read more]

Ash Read says, “The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was posted a few hours ago. That approach isn’t a great fit with Live video, though. It doesn’t matter if a video was broadcast live if you missed it and had to catch a replay. To... [Read more]

Peter Arvai says, “The sheer volume of content that an organization needs to produce if it’s to match the marketing efforts of competitors is becoming overwhelming. A whopping 76% of marketers will produce more content in 2016 than they did in 2015, according to research from the Content Marketing Institute and MarketingProfs. Keeping up... [Read more]

Webinars are a route many successful marketers use to bring in income. In that way, webinars are like TV infomercials, only a lot cheaper. Webinar systems are widely available.  Unfortunately, although they are cheaper than infomercials, many webinar platforms are themselves pricey for small marketers... [Read more]

David Ly Khim says, “Any good salesperson knows that the key to email is personalization. Don’t send generic emails to huge email lists — it’s a waste of your time and won’t get you any results. Heather Morgan, the founder of sales copywriting agency SalesFolk, knows this fact all too well. Morgan has written and optimized over 10,000... [Read more]

Alex Painter says, “The quality of a landing page can make or break a marketing campaign. But even a page that’s beautifully designed and expertly written will fall flat on its face if customers abandon it before it finishes loading. Here are four simple tips to help you build a fast, resilient landing page. 1. Keep it light As a general rule,... [Read more]

Tim Peterson says, “Twitter is making it easier for advertisers to spend their digital video budgets on the social network. After opening up its pre-roll video ad marketplace in October 2015, Twitter will now make it easier for advertisers to buy these ads, which play before videos posted by top publishers like BuzzFeed, Complex Media, The Young... [Read more]

Your inbox, our inbox, and, for that matter, everybody's inbox is getting flooded with mail. You can't keep up. So email marketing isn't as effective as it once was.  People just don't notice your mail when it comes in... [Read more]

Business.com team says, “An independent record store we like to patronize recently announced on Facebook it was no longer updating its page due to a lack of traffic. Instead, announcements about new stock and store information were moving over to Instagram. Which is interesting, in part because, as Kurt Wagner notes in Recode, Instagram is making... [Read more]

Ayaz Nanji says, “Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly. The report was based on an analysis conducted in April 2016 of data from 130,000 Facebook posts. Only 2.4% of all Facebook... [Read more]

Erica McGillivray says, “Every year, we take great pleasure in accepting pitches and having community speakers grace our stage. Our community speakers represent a unique opportunity, and our MozCon audience has a lot of love for them. This year, we’ll have four speakers! The basic details: – To submit, just fill out the form below. –... [Read more]

Peter LaMantia says, “For marketers, the domain name system (DNS) can be a little tricky to navigate. If you’ve ever been tasked with buying a domain name, you’ve probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely... [Read more]

Nikki Gilliland says, “Last year’s Women’s Aid campaign was cited as one of the best examples of outdoor marketing in recent years. Highlighting how domestic violence against women often goes ignored, it used interactive digital technology in order to get the message across. When passers-by ignored a screen showing a battered and bruised woman,... [Read more]

Jonathan Long says, “The Internet is amazing and has become something that we rely on for almost everything. Imagine going 24 hours without jumping online. No sitting down to surf your favorite websites, no pulling out your smartphone to look something up, no checking social media. Not only has the Internet completely transformed how we operate... [Read more]

Annie Pilon says, “Pinterest has been rolling out a steady stream of updates this year, including changes to its algorithm and affiliate policy. If you use Pinterest as a marketing channel for your business, then you need to be aware of those Pinterest 2016 changes to really make the most of the platform. Here are some tips for pinning on Pinterest... [Read more]

Christopher Jan Benitez says, “Search Engine Optimization is without a doubt a crowded industry. Being the number one driver of traffic to content sites (surpassing social media by more than 300 percent), it has grown to be one of the most in-demand inbound marketing strategy for online businesses. This brought forth countless SEO agencies and... [Read more]