The latest article on ‘Marketing Land’ is titled “How Long Should Your Content Be? What Works On Blogs, Facebook & More”. Arnie Kuenn says, “Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions... [Read more]

The latest VerticalResponse blog post is titled “Useful Google Analytics: Goals and Attribution Models”. Yael Grauer say, “Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Here are... [Read more]

The latest article on HubSpot blog is titled “How to Get More People to Open Your Emails [Video]“. Ginny Soskey says, “For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you’ve only got one chance with an email send to get someone... [Read more]

Todd Gross and Girithara Prakash have just released sophisticated software for managing a portfolio of WordPress sites called WP Blazer 2.0, enhanced from the original version, released some time ago. If you have more than 1 or 2 sites, this software can make your “behind the scenes” work a lot easier. And it helps you shave off many hours... [Read more]

The latest article on ‘MarketingProfs’ is titled “Mary Meeker’s 2014 Internet Trends Predictions”. Ayaz Nanji says, “Internet growth, estimated at less than 10% this year, is gradually slowing, and the biggest increases in usage are now in more difficult to monetize developing markets, such as India, Indonesia,... [Read more]

The latest post on ‘ReadWrite’ is titled “10 Questions You Should Ask Before Hiring an In-House Designer”. Scott Gerber says, “Bringing creative employees in house usually means good things for your company — and less hassle. But beware; expectations from both parties will shift during the transition, especially if you are used... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Master This Copywriting Formula to Dominate Any Social Media Platform”. Demian Farnworth says, “When you master copywriting fundamentals, you acquire skills that you can take anywhere. Take the Problem-Agitate-Solve formula for example. The formula works like this: Identify a problem Agitate... [Read more]

Andy Black releases Social Link Machine at 10:00 AM EDT. This new software automates Black’s method of using social media to build links for his website. He describes this new WordPress plugin as, a “push-button and completely automated way to automate your whole backlinking process through creating social signals.” Black has created... [Read more]

The latest article on ‘Website Magazine’ is titled “3 Perfect Product Pages”. Amberly Dressler says, “Product pages are worthy comrades in the battle for conversions. When done well, they do their part in convincing consumers to follow calls-to-action like, “add to cart” or “checkout now.” The alternative is prospective buyers... [Read more]

The latest ‘Econsultancy’ blog post is titled “Writing mobile email subject lines: four key considerations”. David Moth says, “Based on the marketing emails that I receive on a daily basis I am going to leap to the assumption that not many brands are optimising their messages for mobile. I’m still expected to do an awful... [Read more]

The latest article on ‘Marketing Land’ is titled “Is WhatsApp The Next Big Thing In Publishers’ Sharing Button Options?”. Martin Beck says, “What if most people would rather share privately? That’s the question publishers might be asking themselves after today’s Digiday story reporting of the startling news that... [Read more]

The IM Wealth Builders team (Cindy Battye, John Merrick and Soren Jordansen are about to announce their latest online store, putting you into the tee-shirt business. In preparation, they have created a free report to explain this business. It’s called “Easy Shirt Profits” and you can download it here:Easy Shirt Profits. The report... [Read more]

The latest article on ‘MarketingProfs’ is titled “The Psychology of Sharing [Infographic]“. Verónica Maria Jarski says, “What types of people are most likely to share content online? And why are they sharing it? The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists,... [Read more]

The latest post on ‘Mashable’ is titled “Report: Google Will Spend $1 Billion on Satellites to Expand Internet Access”. Seth Fiegerman says, “Google‘s Internet satellite ambitions may be bigger than we thought. The search giant is planning to spend more than $1 billion and perhaps much as $3 billion on satellites that expand... [Read more]

This is a reminder for the Website Magazine webinar scheduled on June 18. Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”. The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout... [Read more]

How much do people spend online to buy the exercise and fitness products they’re looking for? Just look around. Europe, America, Australia and New Zealand, where spend spend $billions on fitness equipment, diets, books, DVDs and gym memberships to get rid of fat or stay in shape every year. More and more, the rest of the world is also getting... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Is your registration form part of the customer journey?”. John Tackett says, ““Too long.” “Get rid of the phone number!” “Can you remove the fields?” These are common responses from marketers who attend our Web clinics on lead generation, and they are all... [Read more]

The latest article on HubSpot blog is titled “6 Surprising Facts About Marketing Automation You Probably Didn’t Know”. Trent Dyrsmid says, “Interest in marketing automation is at an all-time high and according to SiriusDecisions, the industry is expected to grow by 50% between now and 2015. If you aren’t yet using marketing... [Read more]

The latest MOZ blog post is titled “A Content Marketer’s Guide to Data Scraping”. Matthew Barby says, “Taking advantage of big data doesn’t necessarily require expensive tools. With a free plugin for Excel, you can scrape what you need directly into a spreadsheet and take matters into your own hands“. A Content Marketer’s... [Read more]

Ross Goldberg has been doing video marketing for years. And through this tool, he built a position of respect and authority for himself. Then it happened: YouTube shut down his account without warning He was forced to scramble to undo the harm. The problem was all the work that he had put into building his YouTube channel would have to be repeated,... [Read more]

The latest article on ‘The Forrester Blog’ is titled “European Online Retail Sales Continue Double-Digit Growth, Spurred By Mobile”. Michelle Beeson says, “This morning when I woke up, one of the first things I did was pick up my iPhone. It’s increasingly part of my morning ritual – whether its checking the weather app for the day’s... [Read more]

The latest article on ‘Marketing Land’ is titled “3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort Zone”. Tim Mayer says, “We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click mindset, they have focused... [Read more]

The latest article on ‘MarketingProfs’ is titled “Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers”. Mark Organ says, “Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. Looking at some of... [Read more]

Giovanni Puma has been investigating the techniques beginners can use to build a marketing business from scratch to achieve a dependable income of about $100 per day, without spending lots of money or lots of time to do it. If you have a tendency to get bogged down in the technical details (or for that matter, the marketing details) involved in building... [Read more]