Bob Hutchins says, “What’s worse than being uninformed? Being misinformed. In the complex world of social media marketing, a staggering number of pitfalls occur when strategists think they know something, but don’t. A strategist who’s in the position of “not-knowing” knows that he doesn’t know; this can be fixed. But a strategist... [Read more]

Aaron Taube says, “Yesterday, the polling firm Gallupquestioned whether social media advertising actually works in its annual report on consumer behavior. In a section titled “The Myth Of Social Media,” Gallup reported that 62% of 18,000 Americans surveyed said ads on Facebook and Twitter do not influence the purchases they make. Naturally,... [Read more]

Martin Beck says, “Social media analytics firm Socialbakers today weighed into the Facebook organic reachdebate with some counterintuitive data. Analyst Phillip Ross wrote: The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our... [Read more]

Anton Nadillo and Jon Shawcross have done a lot of research, over a periuod of years, on what works in SEO without getting you black-listed. Last year, they published the results of their study in the first edition of SEO Enigma. Now, they are releasing version 2, revised and supplemented to account for the recent changes made by Google. Google recently... [Read more]

Jason Nelson says, “Want to improve the performance of your AdWords search ads? In this article, we’ll provide useful tips and information to do just that. You’ll learn how you can set up, group, and create different versions of your ads; optimize your ad text and keyword selection; and improve your bidding strategy, location targeting,... [Read more]

Martin Laetsch says, “The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic results. Such constant evolution makes it challenging for marketers to keep their search engine marketing practices... [Read more]

Melih Oztalay says, “In “Using LinkedIn Company Pages for your Local Business,” my article last week, I explained how to create and update a LinkedIn company page, which is the first step to using LinkedIn’s sponsored updates and other advertising services. As I noted in “Using LinkedIn to Attract Consumers, Prospects,” LinkedIn is... [Read more]

Today, Precious Ngwu releases Traffic Elixir, his traffic strategy that doesn’t require SEO or PPC or Facebook ads or even YouTube. His goal is to get you at least 200+ targeted visitors coming to your sites day after day, and to do it on complete auto-pilot He reports that he has perfected technology that makes it possible. You can see this new... [Read more]

Pete Prestipino says, “The Web is becoming increasingly mobile and developers and webmasters need to be at their digital best to ensure an optimal user experience. To provide some support, Google recently announced that it has added more mobile usability recommendations in its PageSpeed Insights tool. What PageSpeed Insights new User Experience... [Read more]

Todd Wasserman says, “A new report upends the conventional wisdom that Facebook‘s algorithm tweaks have left brands out of the News Feed, a phenomenon that Facebook itself has acknowledged. Socialbakers looked at 3 million of the largest brand Pages and found interactions have jumped 30% since January. The researcher also found that media... [Read more]

Ben Davis says, “It’s hard to get one’s head around China. The scale and the speed are vast and fast. So, I thought I’d round up some companies doing interesting things online in China, just to give a snapshot of marketing in the country. Full credit where it’s due, these are all taken from Barney Loehnis’ presentation... [Read more]

There have been WordPress themes customized for many niches. We have seen medical themes, restaurant themes, and themes for may other local organizations. Sometimes, developers simply add custom graphics to a standard theme aqnd call it customized. But some custom themes address the specific needs of the niche they are addressed to. Medical offices... [Read more]

Cyrus Shepard says, “Google gives, and Google takes away. Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results. This one hits particularly hard, as I’m known as the guy who optimized his Google author photo. Along with many other SEOs, I constantly advise webmasters to... [Read more]

Jerod Morris says, “Your audience expects a lot out of you. As well as they should. Which is why if you want to build a business you need an audience. But you can’t have an audience if don’t have authority. And you can’t have authority unless you have wisdom. You need wisdom that enables you to paint the big picture while making obtuse... [Read more]

John Tackett says, “Product pages are arguably the heart of an ecommerce website. It’s where potential customers learn about your products in a guided conversation that should deliver value and an overall top-notch customer experience. Consequently, the elements on those pages are also potentially where you’re losing conversions due to anxiety. At... [Read more]

The title is Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. This is Jeff Walker‘s new book. In it, he shares the ingredients of his product launch process, a process that has earned Tens of Millions of Dollars for Walker and his students. Now you... [Read more]

Josh dickey says, “YouTube CEO Susan Wojcicki announced a series of new features for both fans and creators at Vidcon on Thursday, including a massive crowd-sourced translation effort, a virtual tip-jar that supports contributions up to $500, direct connections between videos and crowdfunding sites and a mobile app from which YouTubers can manage... [Read more]

Brian Massey says, “In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “'riv-?r”) at low tide. For most rivers, this wouldn’t be a problem. The pirate would simply get wet. However, the Thames, being an estuary, rises 15 feet, 20 feet or more at high tide. These pirates didn’t... [Read more]

Darin Archer says, “For retailers, video is the new JPEG. Companies have demonstrated that videos drive more conversion and higher AOV, and with the costs of video production dropping, there’s no reason why all retailers shouldn’t be embracing video – and hundreds of reasons why they should. You probably already know how important... [Read more]

One of the biggest problems for online marketers is traffic. Without high quality traffic, your business is going nowhere. What makes traffic high-quality? The are interested in a problem you can solve, and they have money to pay for a solution. Without this kind of traffic, no matter how good your sales copy or your Video Sales Letter is, you aren’t... [Read more]

Ayaz Nanji says, “Several industries passed the email “mobile tipping point” in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice. The open rates of emails sent by the consumer services, hospitality, and financial services... [Read more]

Simon Penson says, “The way we consume content is changing at a faster pace than at any time in history. While the shift from print to digital was seismic from a structural perspective, things have not stopped moving ever since. The growth of mobile, and now tablet use, is altering the landscape once again and adding a layer of complexity that... [Read more]

Martin Misiowiec says, “Proving ROI is one of the biggest pressures for modern marketers, especially as technology keeps changing the goalposts. Where should you be investing your time and money? One day it’s all about email, the next social media – but what gives the best online marketing ROI? And should you ditch what you know just to make... [Read more]

It’s a little known fact that publishers make more money than their authors. Ben Shaffer discovered this fact and it changed his outlook on Kindle. He had been writing books, laboriously, one-by-one. And they had earned him a little money. But he realized that the growth of his business was limited by how quickly he could churn out book after... [Read more]