Ann Smarty says, “For an ecommerce site there are two positive actions possible by visitors: (1) They buy your product or service or (2) they engage, become part of your community and, if you do everything right, your brand ambassador. Marketers can argue which of those two actions is more important: While monetary conversions are easy to translate... [Read more]

Martin Beck says, “It’s the question that has kicked off a thousand social media presentations: So when is the best time to tweet? The answer, of course, depends on what you are trying to accomplish, and as always your results may vary; you should experiment with what works best for the accounts you are responsible for. But it’s instructive... [Read more]

Ed Kuderna says, “For enterprises trying to enhance their marketing campaigns, choosing the right email service provider (ESP) could be the difference between adequate results and extraordinary results. But the email marketing space is crowded, causing confusion, at the least, and decision paralysis, in the most severe cases. Choosing a new ESP... [Read more]

No matter how good your YouTube video is, if it doesn’t get views, it won’t sell anything for you. With millions and millions of videos on YouTube, you have to stand out from your competition to be noticed. There is new software from Vlad and Stoica that is getting a lot of interest because it is a complete YouTube marketing toolbox in... [Read more]

Ken Bowen says, “In the spring of 1980, Academy Award-winning documentarian Errol Morris (“The Thin Blue Line,” “The Fog of War”) first encountered philosopher Saul Kripke’s seminal book, Naming and Necessity. After reading the book, Morris became fascinated with the theory that words and our interpretation of them are singular manifestations... [Read more]

Christopher Ratcliff says, “Hi [insert name] welcome to our awesomely helpful blog post! ? There’s an art to writing a good email subject line. If it’s a personal email to someone I know, they’ll be expecting something obscure, weird or occasionally offensive. However if you’re sending a marketing email to a stranger, these are definitely... [Read more]

Daniel Beulah says, “The impulse to share something new with someone else is a natural and universal trait. But in the age of the Internet, why are some things shared while others are not? What causes a piece of content to go viral? To help answer this, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Jonah Berger,... [Read more]

It’s no secret that every website needs traffic. Without it, the site will die. 50 Shades of Traffic, by Peter Winyeci. shows you 50 sites that can send you traffic. Some of the sites are free; others ask you to pay them for the traffic they send. All kinds of traffic sources are included in this encyclopedia of traffic sources. For example: ... [Read more]

Jami Oetting says, “Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. It is the filter people use to determine if your post is worth their limited time. You can’t treat it like an afterthought. This quote... [Read more]

Jayson Demers says, “Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years... [Read more]

Ayaz Nanji says, “Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl. The report was based on data from a survey of 30 marketers working at content agencies. Respondents were asked to answer a 14-question poll that explored topics such as... [Read more]

Racehel Rofé has been selling online for years, and she has been creating products to help other online marketers for almost as long. She has just released new software that gets more sales without needing to increase your visitors. She calls it 'Video Retargeter'... [Read more]

Martin Beck says, “Facebook is working on the next generation of mobile ads. The company is showing mockups of an immersive ad product to marketing industry executives this week at the Cannes Lions advertising festival in the south of France. It’s a work in progress; Facebook chief product officer Chris Cox emphasized during a presentation... [Read more]

Rick Holland says, “If the RSA Conference was any indicator, threat intelligence has finally joined the ranks of cloud and advanced persistent threat as ambiguous/overused terms that mean many different things to many different people. If you were given a dollar, pound or euro every time you heard “threat intelligence,” there is no... [Read more]

Leslie Ye says, “For a salesperson, persuasion is the ultimate superpower. How often do you get a call from a prospect you’ve never spoken to before who says, “I love your service and it’s the perfect fit for my business. Where do I sign?” Probably not that often. That’s where persuasion comes in. Some deals are easier to close than... [Read more]

Tim Brydges is offering a package of 25 PLR e-books (he calls it 'PLR Ninja') in marketing and technical niches, such as: Copywriting, Blogging, PHP programming, Forex, Traffic Generation and 20 more... [Read more]

Jack Simpson says, “With exponential improvements in technology over the last few years, it is an exciting time for marketers. But all that advancement creates a number of challenges, too. So much so that 68% of marketers believe the job is more stressful than it was five years ago. As part of our report titled ‘Marketing Pain Points and... [Read more]

Ted Dhanik says, “Here’s something that’s totally predictable: Of the $23 billion that companies will spend on display advertising this year, a huge chunk will go to waste. It doesn’t need to be that way. Some approaches to display advertising will actually eliminate waste and deliver better-than-average value — you just... [Read more]

Brian Massey says, ““We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not most — of our website optimization clients over the past three years. Businesses are just getting their heads around their big-screen websites. Mobile traffic is often small by... [Read more]

"Knowledge is power"; it's as true today as it was hundreds of years ago. Marketers need to know how people are using their sites. It's how you know what's working and what isn't... [Read more]

Lindsay Kolowich says, “When you’re looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it? Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. But the problem with sources like these is that feedback... [Read more]

Patricio Robles says, “Proposals being considered by ICANN would limit the use of WHOIS privacy protection services that domain name owners frequently use to keep their domain registrations under the radar. As detailed by respectourprivacy.com, a joint initiative started by the Electronic Frontier Foundation, Fight for the Future and domain... [Read more]

Aaron Agius says, “Companies such as Dropbox, Airbnb and countless others have used growth hacking to rapidly increase their acquisition rate. As a result, it’s no wonder that the term growth hacker has become nearly synonymous with digital marketing success. In case you’re unfamiliar with the term, Neil Patel makes it clear in his definitive... [Read more]

That's the offer Simon Hodgkinson and Jeremy Gislason make in Million Dollar Brainstorm. They believe that with their guidance you can turn one solid idea and one intense weekend into One Million Dollars... [Read more]

Marketers are beginning to see value in having apps that run on the Apple Watch. This trend is at the very beginning stages, but over time, you will more marketers see the value in attracting the affluent customers who own an Apple Watch. Of course, the small screen size is technically challenging. Squeeze as you might, there’s not a lot of space... [Read more]

IM NewsWatch has taken 50 Shades of Traffic to The Proving Ground This is training on how to get traffic for your website, created by a team of marketers led by Peter Winyeci. The heart of this product is the set of 16 detailed videos reviewing sites that can bring traffic to your site. I watched several of these videos and was pleasantly surprised... [Read more]

Kristi Hines says, “If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you. While it’s hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their... [Read more]