Martin Misiowiec says, “Proving ROI is one of the biggest pressures for modern marketers, especially as technology keeps changing the goalposts. Where should you be investing your time and money? One day it’s all about email, the next social media – but what gives the best online marketing ROI? And should you ditch what you know just to make... [Read more]

Kunle Campbell says, “Many businesses on Facebook are concerned about declining organic reach — i.e., the number of people that content reaches on Facebook. On average, companies’ organic reach on Facebook has fallen by 50 percent. Facebook received such an unprecedented number of questions about this issue that it issued an announcement explaining... [Read more]

Pete Prestipino says, “Gallup recently released data from its “State of the American Consumer: Insights for Business Leaders” report this week, an examination of consumer spending from 2008 through 2014. The study examines how consumer spending, confidence and expectations have shifted because of the economic downturn, offering... [Read more]

Today, Precious Ngwu releases Traffic Elixir, his traffic strategy that doesn’t require SEO or PPC or Facebook ads or even YouTube. His goal is to get you at least 200+ targeted visitors coming to your sites day after day, and to do it on complete auto-pilot He reports that he has perfected technology that makes it possible. You can see this... [Read more]

Corey Eridon says, “Two years ago, I wrote a post for this blog called “10 Simply Awesome Examples of Email Marketing.” Since then, I’ve been collecting examples of email marketing that are awesome to be used in a sequel to that post. Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the... [Read more]

Allison Banko says, ““In marketing, there’s lots of hot gossip floating around and things are always changing,” explained Carey Hoffman, Copywriter, Cincom. “But one thing that has been talked about a lot in the past year or two is this concept of making the customer the hero of your story.” Cincom took on the trend... [Read more]

Chris Bishop says, “Are you just throwing money away on your PPC generics, or even questioning the worth? An emerging trend from the brands that I speak to on a day to day basis, as well as industry leaders, is the questioning of the value of spending money on generic paid search adverts and whether this budget is better reallocated into solely... [Read more]

There have been WordPress themes customized for many niches. We have seen medical themes, restaurant themes, and themes for may other local organizations. Sometimes, developers simply add custom graphics to a standard theme aqnd call it customized. But some custom themes address the specific needs of the niche they are addressed to. Medical offices... [Read more]

Baer says, “By now, most marketers have realized that video isn’t a passing fad. It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely... [Read more]

Gianluca Fiorelli says, “The Moz Community is one of the biggest SEO communities online. Analyzing the Moz Q&A, then, can help us understand what SEOs are really talking and worried about. Here’s the result of analyzing more than 11,000 questions“. Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study MOZ Blog  [Read more]

Aaron Orendorff says, “That’s what Leonardo da Vinci said anyway. And four centuries later, Steve Jobs agreed. Actually, Jobs more than agreed. He flat-out stole it. So here’s the question: What does plagiarized advice from the 16th century have to do with marketing copy in the 21st? The simple answer (pun intended) is everything“. 6... [Read more]

The title is Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. This is Jeff Walker‘s new book. In it, he shares the ingredients of his product launch process, a process that has earned Tens of Millions of Dollars for Walker and his students. Now you... [Read more]

Karissa Bell says, “Google had no shortage of announcements during its almost-three-hour developers conference on Wednesday. Some announcements, like Android Wear and Android L, were expected; others took us by surprise and played out differently than anticipated. Just in case you didn’t watch the full conference, we’ve rounded up some... [Read more]

Christopher Ratcliff says, “Forget the hard sell and the dry press release. Audiences have wised up, so give them high-quality content that they can really engage with. For anyone who’s experienced the following phrase bellowed at them across the boardroom by a senior executive “we should get into content marketing, everyone’s doing it,... [Read more]

This is a reminder for the eMarketer’s Omnichannel Consumers webinar on June 26. eMarketer is hosting a webinar featuring Noah Elkin on Thursday, June 26 at 1.00 pm ET. The topic of the webinar is “Keeping Pace with Omnichannel Consumers”. eMarketer team says, “We’ll address these questions: What are the key touchpoints... [Read more]

One of the biggest problems for online marketers is traffic. Without high quality traffic, your business is going nowhere. What makes traffic high-quality? The are interested in a problem you can solve, and they have money to pay for a solution. Without this kind of traffic, no matter how good your sales copy or your Video Sales Letter is, you aren’t... [Read more]

Pamella Neely says, “Transactional emails are so important, yet so boring. Too many transactional emails go ignored by marketers, while we focus our time and energy on attracting attention to promotional emails. It’s ironic that these same “boring” transactional emails end up being the ones our customers pay the most attention to. Transactional... [Read more]

Michelle Baruchman says, “A company wants to reach prospects effectively and efficiently, but doesn’t want to scare those identified targets away by “coming on too strong.” Enter the concept of Drip Marketing. Drip Marketing is a communication strategy that sends or “drips” a pre-written set of messages to customers or prospects over... [Read more]

Allison Howen says, “The brands that excel at social media are the ones who foster an active, engaged audience. After all, an engaged audience is more likely to pay attention to and interact with a brand’s content, which amplifies an enterprise’s reach – leading to more conversions and a higher ROI. Companies, however, can miss... [Read more]

It’s a little known fact that publishers make more money than their authors. Ben Shaffer discovered this fact and it changed his outlook on Kindle. He had been writing books, laboriously, one-by-one. And they had earned him a little money. But he realized that the growth of his business was limited by how quickly he could churn out book after... [Read more]

Brittany Leaning says, “I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutelylove. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff... [Read more]

David Moth says, “Obtaining a single customer view has become something of a holy grail for marketers, however its achievement is extremely problematic. An ever-increasing number of customer touchpoints and data sources make it near impossible for marketers to correlate all this information in one place. Econsultancy’s new report, The Path... [Read more]

Samantha Murphy Kelly says, “You can’t go a few days without hearing how the “Internet of Things” is going to transform the way we live, and on a basic level, the so-called smart revolution is only now getting started. Although the name itself is a bit grand and — at the same time — vague, it’s actually quite simple: It’s... [Read more]

If your videos aren’t bringing you enough sales, perhaps you need advice from an acknowledged expert like Mike Stewart. In Video Secrets Unleashed, Matt Bacak spends 2 hours grilling Stewart to find out what it takes to have a winning video strategy. There’s a lot of opportunity with video because the public loves good videos; the average... [Read more]