IM NewsWatch, June 25, 2014 - ‘Facebook News Feed Update Sets the Stage for Video Ads – Mashable' and much more...
June 25th, 2014 at 9:27 am EST‘9 Steps to Get the Most from Your Mobile Marketing Campaign’ – Aweber Blog
Brandon Olson says, “A few months ago, I shared four key takeaways from some mobile marketing research we conducted with 60 Second Marketer. Since then, we have been busy digging into the details and I’m happy to introduce this year’s complete Mobile Marketing Research Report. [] The report identifies trends in mobile marketing among... [Read more]
‘The Marketing Industry According to Google Autocomplete’ – HubSpot
Sam Kusinitz says, “You know when you’re so close to another person that they literally finish your sentences for you? Well, Google’s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. While the search... [Read more]
’8 Content Sources for Your Google+ Page’ – ‘Business 2 Community’ Article
Brian Honigman says, “One of the concerns of business owners on Google+ is that they don’t know what content to share on their page on a regular basis. Your Google+ Page should feature original content created by your company, as well as the content from others that is of value to your audience. When sharing the content of others or curating... [Read more]
The Traffic and Conversion Myth #ad
One of the biggest problems for online marketers is traffic. Without high quality traffic, your business is going nowhere. What makes traffic high-quality? The are interested in a problem you can solve, and they have money to pay for a solution. Without this kind of traffic, no matter how good your sales copy or your Video Sales Letter is, you aren’t... [Read more]
‘6 SEO Services You Shouldn’t Waste Your Money On’ – ‘Website Magazine’ Article
Travis Bliffen says, “Organic SEO and local SEO are both loaded with service offers from very well-known companies. Unfortunately, the success many of these businesses have had in other related fields does not translate into successful SEO services. Here are some of the services from well-known companies that you shouldn’t waste your time... [Read more]
‘Facebook Still Dominates Teens’ Social Usage’ – ‘The Forrester Blog’
Nate Elliott says, “Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en masse. Ivy League researchers have forecast that the service will be all but dead by 2017; President Obama recently claimed that... [Read more]
‘How to Give (and Get) Better Feedback on Blog Posts’ – HubSpot
Dominic Hung says, “A few months back, I had written what I thoughtwas an excellent blog post. From the first round of internal feedback it seemed it was all but ready to go, but when a second round of feedback from another interested party was provided, it ended with a sentence pretty much anyone hates to hear. “Maybe we should rewrite this.” Cue... [Read more]
Target Override: How to build a good business with Kindle #ad
It’s a little known fact that publishers make more money than their authors. Ben Shaffer discovered this fact and it changed his outlook on Kindle. He had been writing books, laboriously, one-by-one. And they had earned him a little money. But he realized that the growth of his business was limited by how quickly he could churn out book after... [Read more]
‘What To Expect At Google I/O 2014: Android Wear, Android Everywhere’ – ‘ReadWrite’
Dan Rowinski says, “Google is about ready to set its yearly agenda. Its I/O conference, which starts Wednesday, is Google’s main opportunity to showcase what it’s been working on across its sprawling techno-empire. We don’t know if Google will continue to throw everything but the kitchen sink into its keynote address like it did... [Read more]
‘Facebook News Feed Update Sets the Stage for Video Ads’ – ‘Mashable’
Kurt Wagner says, “Facebook is trying to figure out which of its 1.3 billion active users like videos, and which don’t bother watching. The social network tweaked its News Feed algorithm on Monday, a common occurrence for the company, in hopes of providing users with “better” videos on the platform. SEE ALSO: Facebook’s... [Read more]
‘How to setup Twitter Cards for a WordPress blog’ – ‘Econsultancy’ Blog
David Moth says, “Twitter Cards are a must-have for bloggers as they are a simple way of increasing visibility and clicks. Most Twitter users will be familiar with the Summary Cards, which give the reader a preview of the content before they click through to your website. The added visual impact is far more persuasive than simply including... [Read more]
Video Secrets Unleashed: why your videos aren’t working, how to fix #ad
If your videos aren’t bringing you enough sales, perhaps you need advice from an acknowledged expert like Mike Stewart. In Video Secrets Unleashed, Matt Bacak spends 2 hours grilling Stewart to find out what it takes to have a winning video strategy. There’s a lot of opportunity with video because the public loves good videos; the average... [Read more]
‘VIDEO + SLIDESHOW: The Place Of Humans In Local Marketing’ – ‘Marketing Land’ Article
The ML team says, “Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search marketing and social recommendations can be summed up in two words — collaboration and trust. From the Marketing Land Digital Marketing Summit at SMX West 2014″. VIDEO + SLIDESHOW: The Place Of... [Read more]
‘Is Your Content Credible Enough to Share?’ – MOZ Blog
Carson Ward says, “People don’t share content that isn’t credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide”. Is Your Content Credible Enough to Share? MOZ Blog [Read more]
‘The 8 Types of Images That Increase the Psychological Impact of Your Content’ – ‘Copyblogger’ Blog
Alex Turnbull says, “The importance of using images in blogging goes far beyond “looking nice.” It’s actually deeply psychological. For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000... [Read more]
YouTube videos can save a sale on your site #ad
Matthew McDonald has just released Tube Exit Pop, software that let’s you place a high-interest YouTube video into an exit pop. Good Exit pops can rescue a sale; it has been proven over and over. But the exit pop you use needs to grab people’s attention and hold it. Nothing holds attention like an engaging video. That’s the premise... [Read more]
‘Online Optimization: Testing value prop to grow your tribe’ – ‘MarketingExperiments’ Blog
John Tackett says, “I have a deep respect for the marketers at nonprofits. How they deliver appeal and exclusivity to donors, in some circumstances, can potentially make or break solvency. Consequentially, I would argue testing and optimizing value proposition for nonprofits is vital. In this MarketingExperiments Blog post, we’ll take a look at... [Read more]
‘Email Marketing: Database hygiene improves membership communications and reduces record duplication rate to 0.2% for WGBH Boston’ – MarketingSherpa Case Study
Courtney Eckerle says, “Nonprofit public radio broadcaster and television program producer WGBH had marketing programs running across multiple channels, but none of them were coordinated. In this week’s MarketingSherpa Email Marketing case study, see how the marketing team aligned all of their marketing touchpoints so they could better... [Read more]
’3 Reasons Why Pinterest is an Amazing Marketing Tool’ – ‘Business 2 Community’ Article
Gail Oliver says, “If you are not using Pinterest for marketing your small business, what are you waiting for? I get more traffic from Pinterest than any other social media site, and my type of business is not one you would think would be Pinterest-friendly. I am going to give you three reasons why Pinterest excels as a social media platform... [Read more]
$100 per Day Blueprint, your guide to a solid online business #ad
If you aren’t yet earning any money online, Paul Nicholls may have a good starting point, his $100 per Day Blueprint. Starting with no knowledge of selling online, Nicholls says, even the newest of beginners can get up to $100/day with his plan. He did it himself, and he says you can do it, too, by copying what he did., He has what he calls his... [Read more]