The latest post on ‘Experian Marketing Forward’ Blog is titled “Deliverability: key to measuring email marketing success”. Michael Barnes says, “For many marketers, comparing campaign results against their peers or industry averages is a primary tool to measure success. However, because email marketing campaigns vary so greatly it can... [Read more]

The latest ‘Aweber’ blog post is titled “How Split Testing Sign Up Forms Gets You More Subscribers”. Katie Pilot says, “Are you trying to figure out the most effective way to reach your customers? Don’t guess – test! Split testing (sometimes called A/B Testing) is a great way to understand your customers better. These tests give you the... [Read more]

The latest article on ‘Business 2 Community’ is titled “State of The Social Marketing Industry”. Jeff Korhan says, “We’re almost at the midpoint for this year, making this an ideal time to assess your social marketing efforts and reallocate resources as necessary. To give you some benchmarks, I’ll be sharing research results... [Read more]

How much do people spend online to buy the exercise and fitness products they’re looking for? Just look around. Europe, America, Australia and New Zealand, where spend spend $billions on fitness equipment, diets, books, DVDs and gym memberships to get rid of fat or stay in shape every year. More and more, the rest of the world is also getting... [Read more]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “The Do’s and Don’ts of Conversion Rate Optimization”. Adam Hansen says, “What if I told you that by following some simple rules and running a couple of tests you could double the money you make from your websites without increasing your traffic? I can hear you saying, “Take... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Digital Business 2014 Infographic”. Nigel Fenwick says, “Following the adage “a picture is worth a thousand words” we produced this infographic to support my keynote speech at the Technology Management Forum in Orlando (and the CMO CIO CX breakfast in Sydney). If you’d... [Read more]

The latest post on ‘Mashable’ is titled “FCC Might Force Broadband Providers to Up Their Game”. Jason Abbruzzese says, “The argument over fast lanes, slow lanes, net neutrality and peering has caused concern that the future of the Internet could be in danger. But the Federal Communications Commission could have a trick or two up... [Read more]

Ross Goldberg has been doing video marketing for years. And through this tool, he built a position of respoect and authority for himself. Then it happened: YouTube shut down his account without warning He was forced to scramble to undo the harm. The problem was all the work that he had put into building his YouTube channel would have to be repeated,... [Read more]

The latest article on HubSpot blog is titled “How to Build an Effective Lead Management Formula Across Your Sales and Marketing Teams”. Doug Davidoff says, “I write a lot about lead generation on my company’s blog. The reason for this is that you can’t have predictable growth without predictable, quality lead generation. As... [Read more]

The latest post on ‘ReadWrite’ is titled “How Pinterest Is Slowly Learning How To Make Money”. Lauren Orsini says, “Pinterest has never been in a hurry to convert investor dollars into financial gains—and given that it’s raised close to three-quarters of a billion dollars over the past five years, it hasn’t needed... [Read more]

The latest article on ‘Marketing Land’ is titled “Google Launches Total Overhaul Of E-Commerce Analytics In Beta”. Ginny Marvin says, “Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include:... [Read more]

Giovanni Puma has been investigating the techniques beginners can use to build a marketing business from scratch to achieve a dependable income of about $100 per day, without spending lots of money or lots of time to do it. If you have a tendency to get bogged down in the technical details (or for that matter, the marketing details) involved in building... [Read more]

The latest MOZ blog post is titled “Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday”. MOZ team says, “Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to... [Read more]

The latest ‘Econsultancy’ blog post is titled “The secret of creating reactive content”. Danny Chadburn says, “Being first with a piece of content isn’t necessarily a guarantee of victory in the traffic stakes, but in timely situations the sooner you can join the party the better. When news breaks, and there’s... [Read more]

John Chow’s latest blog post is titled “How To Improve Your PPC Conversion Rates”. Chow says, “Improving PPC conversion rates is a very important thing, obviously. This is not an issue if you already are killing it, but I assume if you were, you would not be reading this article. This article is for the people out there that are trying to... [Read more]

Why hasn’t your site risen to the top of the search rankings? What do the top 10 sites have that your site doesn’t? Knowing these and other competitive facts can make a big difference in your own results. Sometimes a small tweak to your design or your meta-data is all it takes to move up. SEO X-ray Hero gives you data that directly affects... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Has Spent $22 Billion on Acquisitions. That’s Equal to the GDP of Uganda.”. Kyli Singh says, “Media juggernauts in today’s technology sector don’t hold back when it comes to spending top dollars on rising startups. Facebook in particular has spent a whopping $22... [Read more]

The latest article on ‘The Forrester Blog’ is titled “The Data Digest: Why Pinning Isn’t Winning In Europe”. Anjali Lai says, “In her recent report, my colleague Reineke Reitsma revealed that European consumers interact with a diverse suite of social networking sites, with Facebook and YouTube leading in terms of consumer engagement. Pinterest,... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “CTA Optimization: Button copy test increases click rate 95%”. John Tackett says, “If there is one area in optimization that’s ideal to either start testing or look for a quick win, it’s in testing call-to-action (CTA) buttons. Changing a few words, the color, or both on a button can... [Read more]

Ariel Sanders has developed a lead generation system he calls Lead Octopus, and it’s the most powerful opt-in gathering system ever created. Sanders’s new tool (a WordPress plugin) doesn’t limit its lead gathering to a squeeze page in WordPress. Like the octopus it is named for, it has 8 tentacles, all outstretched to pull in leads. Lead... [Read more]

The latest ‘Econsultancy’ blog post is titled “Evaluating change: How data must lead decision making”. Chris Lee says, “We need to measure what matters and steer clear of the things that don’t, so we all need a little bit of Mr Spock in us when it comes to digital marketing. I have been talking a lot recently about measurement... [Read more]

The latest article on ‘Marketing Land’ is titled “Data Vs. Creativity: The Content Marketer’s False Choice”. Ginny Marvin says, “I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills,... [Read more]

The latest article on HubSpot blog is titled “11 Best Practices for More Effective Content Curation”. Matt Heinz says, “Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands. These... [Read more]

You may never have heard of Joey Xoto, but he is the video producer for the best-known internet marketers, like Frank Kern, Mark Thompson and Peter Roszak, creator of the wildly popular (over 19,000 sold) VideoMakerFX.. Now, Xoto is finally revealing his video creation secrets, techniques that help you build impressive, professional-looking marketing... [Read more]