Jayson Demers says, “Building inbound links is a major headache for most search marketers, due to a painful combination of factors. Having a great inbound link profile is necessary to get any kind of search-engine-optimization visibility, but at the same time, building bad links can earn you a penalty and set you back weeks or months. Thanks... [Read more]

Arnie Gullov-Singh says, “While traditional search ads have driven traffic and sales for more than a decade, social ads are starting to drive more long-term value, especially for marketers of lifestyle products, where emotion and inspiration, rather than ratings and reviews, are the keys to getting consumers to purchase. In lifestyle categories... [Read more]

Derek S. says, “Security is one of the top priorities on consumers’ minds today and as they continue to move more of their lives into the digital world, companies must leverage technology that enables them to keep their consumers’ data safe. Distil Networks, a provider of bot detection and mitigation technology, has announced their... [Read more]

New software, called Social Autobots, by Luke Maguire automates your Facebook and Instagram marketing with only a few minutes of setup. This new software, by Luke Maguire is the only tool ever created to automate your marketing on both Facebook and Instagram, and it does it around the clock. Using Social Autobots, you can have your Facebook and Instagram... [Read more]

Richard Lazazzera says, “As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe even none at all? Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting... [Read more]

Samuel Edwards says, “As a marketing professional, you’re faced with a challenge that few other business professionals face. Not only are you expected to operate within the confines of a structured corporation (adhering to business rules and requirements), but you’re also asked to be creative. You have to be professional, yet imaginative.... [Read more]

Nate Elliott says, “Word of mouth isn’t just one of marketers’ favorite social tactics, it’s one of the most effective as well. But many word of mouth marketers still simply post content online and hope it’ll spread — and this “post and pray” method rarely works. Forrester believes the real key to generating word of... [Read more]

Small offline businesses need marketing help, and they need it bad. The online world is foreign to most of them, but their customers are increasingly turning to online sources to find the products they need. Some offline merchants understand their need and are willing to spend big to solve their problem. You can be the knight in shining armor to solve... [Read more]

Andrea Johnson says, “Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a marketing department’s raison d’ê·tre? Is it really as powerful as marketers think it is? The latest MarketingExperiments Web clinic answers this question with (of course) testing. Be sure to watch it to... [Read more]

Wanie Mokhtar says, “Creating content, such as emails, is a great way to connect with a mass audience. But there’s a lot more to it than simply writing an email and hitting send. While you may have a dozen, hundreds or even thousands of subscribers, it’s important to remember that among that list exists a variety of individuals with different... [Read more]

Rainmaker team says, “What is marketing automation? And how can you use it to grow both your profitability and customer satisfaction? In this episode of The Mainframe, Chris Garrett and Tony Clark reveal: Why marketing automation does not have to be evil, difficult, or clumsy The key ways that automation can help you build a better customer... [Read more]

You may be familiar with SqueezeMobi, the site that produces themes and apps that marketers use to show their products on mobile devices.  They have taken their design work to the next logical step... [Read more]

Graham Charlton says, “Some people may hate the term, but there’s no doubt that content marketing has caught on big time. As many people point out, there isn’t anything especially new in the concept of using content to attract customers, but what’s new is that content marketing roles are being created, and teams are being... [Read more]

Dr. Peter J. Meyers says, “Unfortunately, trying to determine how the algorithm changed from looking at individual keywords (even thousands of them) is more art than science, and even the art is more often Ms. Johnson’s Kindergarten class than Picasso. Sometimes, though, we catch a break and spot something. The First Clue: HTTPS When you... [Read more]

Thomas Stern says, “When was the last time you viewed your website as one of your visitors? Sure, you probably look at your website constantly, but how often do you go page by page and experience your site from the mindset of a consumer? There may be overlooked or hidden issues that disrupt how your customers engage with your website. Analyzing... [Read more]

Saul Maraney, Damon Green, Warrior Faraaz, and Venkata Ramana have joined forces to produce a novel strategy for getting traffic to your website from YouTube... [Read more]

Rainmaker team says, “Years ago, Courtney Carver was working a day job where she felt unsatisfied and was putting in too many hours. It was affecting her life at home, as well as her health. She decided to make some intentional decisions with her life — she turned to the fundamentals of minimalism, removed the unnecessary, and got down to business“. The... [Read more]

Tucker Schreiber says, “As an entrepreneur, you’re constantly looking for tools to help give you that edge above the competition. Whether that be a tool to manage your workflow, to track your hours worked—or even something as basic as a piece of software that helps you write—finding the best ones can be difficult. That’s where we come... [Read more]

Anna Johansson says, “The topic of “viral” content is one of the most intriguing in the world of social media and content marketing, but it’s also one of the most elusive. Producing content is a valuable and necessary part of any online branding or visibility strategy, but only a tiny percentage of all produced content actually “go viral,”... [Read more]

Just announced by Chris Record, Smart Member software allows you to build a membership site for any niche in just a matter of minutes... [Read more]

Patricio Robles says, “Spend on digital advertising continues to grow by leaps and bounds as companies allocate more and more of their ad budgets to digital. But that doesn’t mean that everything is going great in the online ad market. As detailed by The Wall Street Journal’s Mike Shields, many venture capitalists are becoming skeptical... [Read more]

Kristen Dunleavy says, “Got a big idea? The Draw Shop can help. The team of 20, led by co-founders Erik Kerr and Summer Felix, create attention-grabbing whiteboard videos designed to boost sales and marketing success for companies large and small. The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating... [Read more]

Michael Brenner says, “A majority of executives today think that marketers lack credibility and a solid understanding of how business works. Overall, the marketing function suffers from a lack of customer awareness and engagement. Just ask the “man on the street.” Ask him or her to define what marketing is, and the answer will... [Read more]

Ginny Marvin says, “Google’s DoubleClick made several announcements during its Leadership Summit in Florida on Wednesday to address the needs of mobile advertisers and publishers. Building on its capabilities to measure cross-device conversions from search and display ads in AdWords, Google is expanding cross-device measurement on ad buys... [Read more]

Drew Bernard says, “Here’s a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course… But the starting point is your overall approach to content. Many Facebook managers start the content creation process from their organization’s perspective, with a goal... [Read more]