IM NewsWatch, June 18, 2014 - ‘5 Ways to Engage with Your Customers on Facebook – Business 2 Community' and much more...
June 18th, 2014 at 8:12 am EST‘Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration’ – HubSpot
The latest article on HubSpot blog is titled “Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration”. Rachel Sprung says, “How do you think of what to put in your emails? It isn’t easy, is it? After a while, the same old content we depend on feels, well, old. Though it’s still converting fairly well,... [Read more]
‘Mobile SEO Best Practices in 2014’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Mobile SEO Best Practices in 2014”. Travis Biffen says, “Anyone working in the online community should be well aware of the growing bias toward browsing and buying from mobile devices. If you as marketers, Web professionals or business owners fail to adapt to the changing consumer, your... [Read more]
‘The Science of B2B Online Marketing’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “The Science of B2B Online Marketing”. Verónica Maria Jarski says, “Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online marketing program. It breaks down B2B online marketing... [Read more]
Incelandic school-boy makes good; tells all. Exclusive software giveaway #ad
Daniel Audunsson dropped out of school and started an e-commerce business. In a short while, his business grew to $300,000 per month. Now, he and his partner are up to $6 Million per year. To help you get started on this path, they are giving you copies of two software tools they call Crowd Force and Description Master+.. Here’s the whole story. IM... [Read more]
‘Digital Is Digital Wherever It Appears: The Road To Total Convergence’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Digital Is Digital Wherever It Appears: The Road To Total Convergence”. James Green says, “Believe it or not, there are many people who don’t consume digital advertising in silos. While digital marketers are continuously trying to identify how and when an action on... [Read more]
’5 Ways to Engage with Your Customers on Facebook’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “5 Ways to Engage with Your Customers on Facebook”. Julie Kuppart says, “It would be an understatement to say that the shifts that have taken place in the marketing industry since I founded my business, Dream Baskets, in 1995 have been seismic. Digital was still many years... [Read more]
‘Facebook Launches Snapchat Competitor Slingshot, for Real This Time’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Facebook Launches Snapchat Competitor Slingshot, for Real This Time”. Kurt Wagner says, “Facebook is ready to take on Snapchat with a new ephemeral messaging app, for the second time. The social network relaunched Slingshot on Tuesday, an app for sending disappearing photo and video messages... [Read more]
Professionally designed book covers at low cost #ad
Nathaniel Dasco is a professional graphics artist, with considerable experience. He has just created a set of 60 beautiful book covers in a wide range of styles. He is offering his new covers Dasco’s Professional Kindle Book Covers includes 60 Templates for your book covers. You can use them for a Kindle book. You could use them for a physical... [Read more]
‘How To Solve The Content Marketing Dilemma’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “How To Solve The Content Marketing Dilemma”. Angela Husman says, “Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered... [Read more]
‘How Effective Is Your Content Marketing?’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “How Effective Is Your Content Marketing?”. Derek S says, “According to Kapost, a website’s conversion rate is nearly six times higher for content marketing adopters than non-adopters at 2.9 percent compared to just 0.5 percent. gShift Labs, a content marketing performance metrics... [Read more]
‘Make buying easy: five pre-conversion strategies’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Make buying easy: five pre-conversion strategies”. Shane Jones says, “Attracting consumers to your site is only the first part of your problem. Once they show up, why do you think they’ll buy what you’re selling? You’ve baited the hook and caught your audience’s attention,... [Read more]
Create unique content for your articles or website at the drop of a hat #ad
Google has stringent rules about what is worth giving a high rank in the search results, and getting more stringent daily. Many careless marketers were shocked to discover that the careless content creation habits they had gotten used to no longer work. On the other hand, if you know just what Google is looking for, and give it to them, then your site... [Read more]
‘The 3 Most Important Traits of a Great Social Agent for Your Business' by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The 3 Most Important Traits of a Great Social Agent for Your Business?. Baer says, “There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social... [Read more]
‘How Split Testing Your CTA Will Boost Your Business’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “How Split Testing Your CTA Will Boost Your Business”. Katie Pilot says, “What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you’re always looking for your recipients to DO something. So you include a call to action... [Read more]
‘Email Marketing: Browse abandonment campaign drives more than $300,000 in additional sales for menswear site’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: Browse abandonment campaign drives more than $300,000 in additional sales for menswear site”. Courtney Eckerle says, “Noticing a large portion of customers browsing the website, but not adding a product to their cart, menswear website Paul Fredrick decided to reach... [Read more]
Third video in series explores Facebook “hacks” for improved traffic #ad
Watch over the shoulder as Mike Filsaime and Andy Jenkins show you some tips for getting more traffic from Facebook. They, along with Laura Betterly, explain how to upgrade your traffic through taking advantage of Facebook’s efficient user profiling system. You have no idea how much data Facebook has about each of its users, reams of data about... [Read more]
‘The Art and Science of Viral Videos’ – HubSpot
The latest article on HubSpot blog is titled “The Art and Science of Viral Videos”. Shane Jones says, “Virality. It’s a topic of mystery and longing. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos... [Read more]
Reminder- ‘The Best E-Commerce Checkout: Behind the Scenes’ Website Magazine Webinar 1.30 pm EDT
This is a reminder for the Website Magazine webinar scheduled on June 18. Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”. The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout... [Read more]
‘What is a decent email marketing response rate?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What is a decent email marketing response rate?”. Christopher Ratcliff says, “Despite all the data you’ve acquired from measuring your email marketing campaign – deliverability, open-rates, conversions – how do you know whether this data compares favourably with your... [Read more]
10 New Romantic Plots for Authors, Publishers #ad
Charity Cason is a ghostwriter and best selling author (both fiction and non-fiction) who has been publishing on Kindle since August, 2012. She has been active recently (in the last year or so) creating plots and selling them to other fiction authors as a “get started quickly” tool. Her plots have covered many genres, including children’s... [Read more]
’100+ Questions You Must Ask When Developing A Web Site’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “100+ Questions You Must Ask When Developing A Web Site”. Stoney deGeyter says, “As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Aside from actual on-page optimization... [Read more]
‘Death to content: long live the editor’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Death to content: long live the editor”. Maximilian Tatton-Brown says, “If the saying goes that content is King, today’s warring agendas, varying competence and vulgar chaos would put Game of Thrones to shame. In the effort to rule their industry, almost every player has... [Read more]
‘How to Boost the Effectiveness of Your Online Forms’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How to Boost the Effectiveness of Your Online Forms”. Ayaz Nanji says, “How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the “Submit” button get more people to click? Formstack recently... [Read more]
British boy makes $hundreds from a $5 domain name #ad
About a boy: • He dropped out of high school at age 16 because he didn’t want to go to college and thought he had had enough education. • He decided to try his hand at domain building, with his father’s help, and then selling websites (a process known as “flipping” sites). • He got good at it, good enough to flip... [Read more]