Sujan Patel says, “If you want to experience any sort of success or ROI from the time and energy you put intocontent marketing, you have to be willing to invest in the right tools – tools that can automate, streamline, and improve your processes from beginning to end. But here’s the problem: Literally hundreds of tools claim to help you become... [Read more]

Kylie Davidson says, “Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well. What about new visitors? Imagine coming to this page for the first time, with little to no context of the company. What is this company? If I type something... [Read more]

Travis Bliffen says, “As I am sure most of you have heard, content is a key component of the SEO equation. Shares, links and engagement are all centered on having a piece of content that adds value to the readers. Today, we are going to take a look at how you can stop guessing and start writing content that people want to read, share and link... [Read more]

Saul Maraney, Damon Green, Warrior Faraaz, and Venkata Ramana have joined forces to produce a novel strategy for getting traffic to your website from YouTube. Here’s what every marketer needs to know about ranking YouTube videos: your videos can get respect from Google if you: 1. Produce quality videos that people want to watch 2. Properly optimize... [Read more]

Ken Bowen says, “The Economist, in association with New York-based marketing research firm Peppercomm, recently conducted a global survey of top business leaders and marketers on the topic of content marketing. 500 global business executives were surveyed to find out what they look for from content providers, and 500 global marketers were asked... [Read more]

Martin Beck says, “Taking dead aim at the lucrative market for video advertising, Twitter announced today that it will start serving autoplay video to its users. The move is no surprise. Given how well Facebook has been leveraging autoplay — to the tune of 4 billion views a day — it was only a matter of time before Twitter introducedits own... [Read more]

Chris Handy says, “The number of emails sent is growing rapidly. Target Internet forecasts a growth from 109 billion in 2015 to 140 billion in 2018 (oh, and that’s 140 billion … a day). Yes, you read that right. That’s 20 emails each day for every person on the planet! At the same time, according to eMarketer.com, open rates... [Read more]

Just announced by Chris Record, Smart Member software allows you to build a membership site for any niche in just a matter of minutes. Easily add your content to the site. Training videos can be added automatically, for example... [Read more]

Ronald Chavez says, “Searching on Pinterest is about to get another boost. The social network is rolling out tweaks to its platform across all devices starting Tuesday to help users find exactly what they’re looking for, and to do so much faster. The improvements are small, but they add up to significant changes in how to browse the platform.... [Read more]

Patricio Robles says, “On Friday, Facebook announced that the algorithm it uses to determine which content appears first in user News Feeds will now take into account how long users spend viewing posts. In a blog post, Facebook engineers Ansha Yu and Sami Tas explained how the new ranking factor will work: For example, you may scroll quickly... [Read more]

Cyrus Shepard says, “For years now, we’ve heard the drumbeat from Google that marketers should stop focusing on building links. While it’s accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that external links aren’t important in Google’s... [Read more]

As you may know, affiliate marketing can be profitable and can be a low-hassle, low-time investment business. But, on the other hand, many people attempt to become profit-making affiliates and actually have to struggle to break even... [Read more]

Henneke says, “Boosting conversions seems simple enough. Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in. So, why is it that our conversions often suck? Why doesn’t the register ring more often? Why do people click away rather than take... [Read more]

Lindsay Kolowich says, “Google’s made thousands of changes to its algorithm over the years, making it difficult for marketers to keep up with exactly how to optimize their content for search in this day and age. Old tried-and-true SEO tactics suddenly don’t work anymore and there are tons of new ranking factors we need to... [Read more]

Seth Fiegerman says, “Twitter is about to get even more chaotic and distracting. The social network announced Tuesday that Vine videos, GIFs and clips created through Twitter’s recently launched video sharing tool will all default to playing automatically on the social network. The change is rolling out to everyone today on Twitter’s... [Read more]

Temper Thompson is a 17 year-old boy who is a protégé of famed marketer and trainer Matt Bacak. Together, they have produced Email Cash Blueprint, with the methods Bacak taught Thompson, methods that made Thompson's business take off... [Read more]

Patricio Robles says, “In an apparent effort to capture more spending from teenage shoppers, Amazon has unveiled a new service that makes it easier for parents to fund their kids’ online purchases. Launched quietly in the past month, Amazon Allowance gives parents and guardians the ability to add funds to an Amazon Gift Card that their... [Read more]

Miriam Ellis says, “Google’s Snack Packs (a.k.a Local Stacks) haven’t gotten the best reception in the local business community. Many people feel these results serve Google itself more so than the local businesses they feature. For this reason, it may be more important than ever to make sure your local search marketing is both accurate... [Read more]

Rainmaker team says, “Today’s guest on Hack the Entrepreneur is a brilliant technology entrepreneur with incredibly lofty goals for himself and his business. He is the founder and CEO of Freelancer.com, a global online freelancing and crowdsourcing marketplace, but this is in no way his first entrepreneurial venture. To date, Freelancer.com... [Read more]

Millions and millions of tee shirts will be sold in the coming weeks. Some in brick and mortar stores, but many more online. You can participate in this e-commerce bonanza by setting up your own online tee shirt store... [Read more]

Chris Handy says, “If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). Sports founders set a few statistics as the end-all, be-all numbers for the games they created over a hundred years ago—but, for example, do we actually know... [Read more]

Ben Salmon says, “We use email in our everyday lives and it has certainly been around for a while, since 1972 courtesy of Raymond Tomlinson. Email allowed us to seamlessly send electronic communications then, and today it is a common marketing tool to drive customer engagement. So why is email seen as the poor relation in the world of digital... [Read more]

Ayaz Nanji says, “Marketers say the lack of a single customer view is their biggest barrier to successful cross-channel marketing, according to a recent report from Experian Marketing Services. The report was based on data from an online survey of 1,012 marketers conducted between November 10 and December 7, 2014. Responses were collected from... [Read more]

Steve Olenski says, “Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report. With this growth in demand comes a unique set of problems. How do business owners continually... [Read more]

Chelsea Berler says, “An important point for business owners to realize is that they must be cheerleaders for both themselves and their companies. As an entrepreneur, you have to remember that the only way a potential client will hear about your existence is if you get the word out. Traditional marketing channels — direct mail, display... [Read more]

Shannon Evans says, “Anyone who has been in the search game for a while has been warned repeatedly that it’s the Year of Mobile. Time and time again, we hear how mobile is more important, and some could argue our phones are beyond “smart” at this point. However, search marketers have officially reached “The Boy Who Cried Wolf” territory. What... [Read more]

Scott Severson says, “If you search online for “content marketing ROI,” you get close to 10 million results. The majority don’t provide anything particularly useful or actionable for typical marketers trying to justify their content marketing expenses to the CFO. So when I came across David Meerman Scott’s article on basing content marketing... [Read more]