The latest Silverpop blog post is titled “5 Approaches to Minimizing Unsubscribes”. Loren McDonald says, “The bad news: Email subscriber churn is one of the biggest secrets in the email-marketing industry. Few marketers are talking about it publicly, but many are worrying in private because, for the first time for many brands, their... [Read more]

The latest article on ‘Marketing Land’ is titled “Facebook Redesigns Embedded Posts To Boost Photo And Video Display”. Martin Beck says, “Moving to make its content look better and appear faster on third-party sites, Facebook has made adjustments to its embedded post feature. Embedded posts will load up to twice as... [Read more]

The latest article on ‘Website Magazine’ is titled “Goal-Setting Ideas for Content Marketing”. Aby League says, “Content marketing provides limitless possibilities for a brand’s acquisition and retention efforts. It can be one of the most basic and most cost-efficient means of marketing. On the other hand, it assumes success as... [Read more]

Now, anyone can build a business in the Insurance niche. There are three ways online marketers normally get involved in this niche: 1. Building websites for local insurance agents 2. Promoting CPA offers that invite people to get insurance quotes from major insurance companies. 3. Provide lead generation services for local insurance offices In both... [Read more]

StrongView is hosting a webinar on Thursday, June 19 at 2.00 pm ET. The topic of the webinar is “11 Steps to Analyze Data for Campaign Performance”. The StrongView team says, “To succeed in today’s rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount... [Read more]

eMarketer is hosting a webinar featuring Noah Elkin on Thursday, June 26 at 1.00 pm ET. The topic of the webinar is “Keeping Pace with Omnichannel Consumers”. eMarketer team says, “We’ll address these questions: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need... [Read more]

Experian is hosting a webinar with Anita Gandhi and Mark Fauntleroy on Tuesday, June 24 at 2.00 pm ET. The topic of the webinar is “Millennials: All Grown Up”. Experian team says, “The mythical Millennial generation has finally reached adulthood and yet it continues to confound marketers. Join this webinar, for an in-depth look at... [Read more]

It’s no secret; there are lots of people on Facebook. And those people have needs, some of which your business can fulfill. You just need a way to find the right ones your your niche. That has become a lot easier with the announcement of Social Post Lab. This software will transform the way you do Facebook marketing because It does a lot of the... [Read more]

The latest ‘Econsultancy’ blog post is titled “Email marketing benchmarks 2014: how do you stack up?”. David Moth says, “It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses. And this same basic desire is what makes industry benchmarks so valuable, as there’s... [Read more]

The latest article on HubSpot blog is titled “The Problem With Predictive Analytics”. Corey Eridon says, “Let’s pretend you need to close 30 more customers to hit your sales target. Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. You might assume that if you get 100 more people to download... [Read more]

The latest article on ‘Marketing Land’ is titled “Get A 31% Increase In Email Revenue With A Dedicated Infrastructure”. Steve Dille says, “Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication and customer engagement. Everyone has... [Read more]

Attractive infographics are real attention getters. They are used by news organizations, corporations and, increasingly, by small marketing businesses. Understanding how to use them can provide a big boost for your business (or for your clients’ businesses.) Doug Parsons has put together a comprehensive manual (called Epic Infographics) on how... [Read more]

The latest post on ‘Mashable’ is titled “Evernote and Feedly Hit By Cyber Attacks, Held for Ransom”. Samantha Murphy Kelly says, “Popular note-taking app Evernote and RSS reader Feedly have been hit with major cyberattacks as hackers demand ransom to get the sites back online. Both Evernote and Feedly, two services that work together,... [Read more]

The latest article on ‘Business 2 Community’ is titled “The Small Business Struggle: Simple Ways to Start Improving your Online Presence”. Lance Brown says, “Seven in 10 of today’s micro small businesses (those with fewer than 10 employees) say time and cost restraints prohibit them from improving their online presence, according... [Read more]

The latest article on ‘Website Magazine’ is titled “Finding the Optimal Email Frequency”. Allison Howen says, “Email is the virtual workhorse of digital marketing and every Web worker knows it. But knowing how often and when to hit send is a common challenge email marketers face. Although there may not be a “right” answer... [Read more]

The WordPress defaults are “plain vanilla”, ordinary, and, some might say, ugly. If you want to make your website stand out from thousands of other WordPress sites, you need to beautify it. Of course, beauty isn’t at the heart of your site; the heart is your content. And, of course, in websites, as in life, beauty is only skin deep.... [Read more]

MarketingSherpa has released a case study titled “Multichannel Marketing: How a B2B’s Road Trip campaign produced a 45% response rate”. Allison Banko says, ““We wanted to engage people on a personal level because even though we’re professionals and this is a B2B campaign, we are human beings, too,” shared Sandy... [Read more]

The latest ‘Econsultancy’ blog post is titled “Eight challenges of data analysis for marketers”. Ben Davis says, “In the nineties and noughties, the web was talked about as more measurable than any other medium. The idea was that attribution of sales would be completely sewn up before long. Last click analysis was duly... [Read more]

The latest MOZ blog post is titled “Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird”. Marie Haynes says, “Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks... [Read more]

About a month ago, Matt Bush created a set of whiteboard videos that help local businesses sell their services (and another set to help you sell those videos to the local businesses.) That was Local Whiteboard Video Producer, volume 1. It was for four local niches: plumbers, handymen, locksmiths and dentists. And it’s still available. But now... [Read more]

The latest article on ‘Marketing Land’ is titled “Digital Marketing 201: Explore Segmentation To Drive Growth”. Paul Mains says, “Being able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We understand the need for it, but it’s usually not... [Read more]

The latest post on ‘Mashable’ is titled “How to Avoid Fake Reviews”. Stan Schroeder says, “How many bars in Burbank can be the hippest bar in Burbank? Surprise: only one, though the reviews on Yelp might tell you different. This is just one of examples from Elliott Morgan’s trip into the dark, evil world of fake online reviews“. How... [Read more]

The latest article on HubSpot blog is titled “3 Common Homepage Problems (and Their Solutions)”. Laura Hogan says, “There are two types of homes. The first are homes that make you feel cozy and comfortable enough to put your feet up. The other group are homes that make you feel uncomfortable, stiff, and afraid to touch anything. The... [Read more]

The premise of this new Simple CPA Profits training is that by putting $1 into carefully chosen PPC ads, a marketer can get $2 back or possibly even $3 back. If they are right, this can be a breakthrough for smart marketers who have been struggling. Simple CPA Profits is the creation of Jason Finley, who says he has found this return to be within reach. In... [Read more]