IM NewsWatch, June 12, 2013 - Latest IM News including ‘Penguin 2.0: winners and losers – Econsultancy’ and much more...

June 12th, 2013 at 3:41 am EDT

IM NewsWatch

Wednesday, June 12, 2013

‘How to Make Sure Your Designers Stay Ahead of the Curve’ – HubSpot

The latest article on HubSpot blog is titled ”How to Make Sure Your Designers Stay Ahead of the Curve”. Keith Frankel says, “Great designers don’t get that way by accident. It takes years of focus and countless hours of practice in order for a designer to establish both a highly polished eye and an expert level of tactical skill. Due... [Read more]

‘Google AdSense Expands Serving Smaller Ads In Larger Ad Units’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Google AdSense Expands Serving Smaller Ads In Larger Ad Units”. Ginny Marvin says, “Google is expanding its practice of serving a similar-sized display ad in a larger ad format in order to increase competition for AdSense ad space. Google now allows the 336×280 ad unit... [Read more]

‘Keyword Methodology: How to Jumpstart Your SEO Strategy’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Keyword Methodology: How to Jumpstart Your SEO Strategy”. Aaliyah Madadi says, “You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here’s a tried and tested guide on how to create and execute a killer SEO keyword strategy“. Keyword... [Read more]

The MobiLead Method: Used by Canada’s Fastest Growing Company #ad

When it comes to attracting and retaining high quality paying clients, there’s a new method of lead-generation, called The MobiLead Method, that’s making a big splash: => It built a 7 figure company up from scratch => It grew that company quick enough to rank among the “PROFIT 100 Fastest-Growing-Companies in Canada” two years... [Read more]

‘Use Reputation Marketing to Increase Sales’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Understanding the New Facebook Ad Updates”. Andy Curry says, “Search any business online and chances are you’ll find a review about the company. Even if you don’t have a website, you can still get positive and negative reviews about your business from customers, clients, or patients.... [Read more]

‘Facebook News Feed Ads Outperforming Google’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Facebook News Feed Ads Outperforming Google”. Pete Prestipino says, “At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing advertisers to retarget their site visitors. But how have those ads performed? A new report from FBX partner Triggit,... [Read more]

‘Facebook Execs Grilled at First Shareholder Meeting’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Execs Grilled at First Shareholder Meeting”. Seth Fiegerman says, “”My question is about the IPO,” a Facebook investor said midway through the company’s first shareholder meeting. “I think it was a disaster.” The comment was just one of several investor... [Read more]

What wants your autograph and goes “boom”? FanBoom #ad

Corny joke, but FanBoom is anything but a joke. It lets you build mobile-ready fan pages in minutes. Consider this: • It includes 62 different professional fan page designs • It includes complete social media integration • It’s easy enough that anyone can do it • Includes extra features like Google maps and sliders so you can... [Read more]

‘Editor’s Note: We Just Redesigned ReadWrite, And We Think You’ll Love It’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Editor’s Note: We Just Redesigned ReadWrite, And We Think You’ll Love It”. Owen Thomas says, “Here at ReadWrite, we’re super proud and excited to show you something really stunningly beautiful… I’m sorry, for a second there, I got myself confused with an overly... [Read more]

‘Penguin 2.0: who were the winners and losers?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Penguin 2.0: who were the winners and losers?”. Jonny Artis says, “A few weeks have passed since Google’s long awaited and much speculated Penguin 2.0 update, and with the dust beginning to settle, we took a look at its impact in the UK. There’s been no shortage of hype... [Read more]

‘Key Digital Trends, a Midyear Update‘ eMarketer Webinar June 20

eMarketer is hosting a webinar with on Thursday, June 20 at 1.00 pm ET. The topic of the webinar is “Key Digital Trends, a Midyear Update”. eMarketer team says, “Please join eMarketer for a mid-year look at the digital trends affecting marketers. We’ll be providing insights that cover important shifts in media fragmentation and... [Read more]

All Four Training Resources from Ezra Firestone and Ryan Deiss #ad

All the training documents on physical product marketing have been released now. Here is where you can get them:  Brown Box Formula: Brown Box Report Brown Box Formula: CRYSTL Software Brown Box Formula: Market Checklist Get Market Checklist Brown Box Formula: Wholesale Only Report Get Wholesale Only Report They are all free,... [Read more]

‘Surprising Conversion Power of Priming and Conformity’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “The Surprising Conversion Power of Priming and Conformity”. Demian Farnworth says, “Imagine it’s late Wednesday afternoon. The sun is setting. You are pulling on some sweats after a long day at work when you hear a knock at the front door. Your child — who doesn’t open it — yells... [Read more]

‘The Positive ROI of Conferences: A Deep Look at #MozCon’ – MOZ Blog

The latest MOZ blog post is titled “The Positive ROI of Conferences: A Deep Look at #MozCon”. Erica McGillivray says, “Conferences can be spendy when you add up ticket costs, travel, hotel, meals, and more. It’s important that you can justify a positive ROI when it comes to your budget. Find out the value and costs of your MozCon ticket”. The... [Read more]

‘How To Make Money With An E-course’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “How To Make Money With An E-course”. Rebeka Henson says, “E-courses are great for you and the people who want to learn from you. Have a blog but no product to sell? Sell an e-course that teaches people something related to your niche. The best part is, you can earn a passive income for a long time after... [Read more]

‘This Google Trends Visualization Will Mesmerize You’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “This Google Trends Visualization Will Mesmerize You”. Samantha Murphy says, “Curious what people are searching for on Google? The company has unveiled a stunning and colorful visualization of real-time hot searches that is also a feast for the eyes. Late last month, Google unveiled a series... [Read more]

‘The slow death of the homepage’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The slow death of the homepage”. Philip Klien says, “The slow death of the homepage is underway, in the sense that there no longer is a “home” page i.e. a page that acts as the only entranceway for visitors to access a website and its vast content. The emergence of side... [Read more]

‘Email Marketing: Change in incentive offer causes a 25% increase in email subscribers in one day for nonprofit’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Change in incentive offer causes a 25% increase in email subscribers in one day for nonprofit”. Courtney Eckerle says, “Some offers will garner instant conversions, but some require a little nurturing first. After an initially disappointing campaign, see how Israel... [Read more]

‘What Apple Didn’t Announce At WWDC’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “What Apple Didn’t Announce At WWDC”. Dan Rowinski says, “It was one of those blink-and-you’ll-miss-it announcements: LinkedIn got an unexpected boost in the middle of Apple’s two-hour keynote presentation this morning at its Worldwide Developers Conference (WWDC). In the... [Read more]

‘Should Senior Marketers Be the ‘Voice of the Customer’?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Should Senior Marketers Be the ‘Voice of the Customer’?”. Ayaz Nanji says, “Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility... [Read more]

‘Facebook, Microsoft Join Google in Government Transparency Request’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook, Microsoft Join Google in Government Transparency Request”. Lorenzo Franceschi-Bicchierai says, “Following Google‘s lead, on Tuesday both Microsoft and Facebook released statements requesting the U.S. government’s permission to publish data and be more transparent... [Read more]

‘How to Deal with AdWords Image Extensions’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “How to Deal with AdWords Image Extensions”. Michael Garrity says, “Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results... [Read more]

‘Meet Your Community-Building Team’ – MOZ Blog

The latest MOZ blog post is titled “Meet Your Community-Building Team”. Mackenzie Fogelson says, “When you build a community around your company, you’re building your brand and your business. In order to make that happen, you’ve got to have the right team in place. It’s time to think differently about roles”. Meet Your... [Read more]

‘Unboxing Google Engage’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Unboxing Google Engage”. Kevin Ryan says, “I’ve got big plans for my agency. Apparently, so does Google. While the agency world’s demise has been the subject of quite a bit of opinion over the years, it seems Google is embracing the fact that advertisers often hire... [Read more]

‘Epic Battle To Control How Content Flows Across The Web’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Sources And Sinks: The Epic Battle To Control How Content Flows Across The Web”. Owen Thomas says, “Civilization began with a dam. By controlling the flow of water, rulers rose to power in ancient Egypt and China. Just as water was the lifeblood of agriculture, content—photos, videos, links,... [Read more]

‘Encouraging content collaboration through user stories’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Encouraging content collaboration through user stories”. Paul Boag says, “Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation. However, these ‘wishlists’ are often divorced from the needs of the user.... [Read more]

‘Social Media Guidance for Mystified Marketers’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Social Media Guidance for Mystified Marketers”. Bob Garfield says, “Each week, authors Bob Garfield and Doug Levy answer tough question from marketers (and others) flummoxed by social media. There is no shortage of questions, because Bob makes them up. Dear Bob & Doug: I represent a major... [Read more]

‘Understanding the New Facebook Ad Updates’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Understanding the New Facebook Ad Updates”. Tina Kelly says, “Facebook announced last week that it is, once again, making changes to its ad offerings, streamlining the number of ad units from 27 to fewer than half of that. Facebook says the changes are being mapped out to match the business... [Read more]

‘Pinterest-ing Insights, Advice for Merchants’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Pinterest-ing Insights, Advice for Merchants”. Amberly Dressler says, “If you had to guess, what social network do you think has the potential to drive long-tail traffic well into 30 days and beyond? Did you guess Pinterest? Then you must know that this platform is navigated in a variety... [Read more]

‘Tap Into the Power of Google+ Hangouts – Part One' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “Tap Into the Power of Google+ Hangouts – Part One: The Many Faces and Uses of Google Hangouts in Your Business?. D’vorah Lansky says, “Google+ Hangouts are all the rage right now. They provide a free and simple way for people to communicate with individuals, as well as small... [Read more]

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