The latest ‘SEO Book’ blog post is titled “The Rigged Search Game”. Peterd says, “SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an appealing idea. The promise of the internet was that the old power... [Read more]

Shawn Collins’ latest blog post is titled “Amazon Launches a Competitor to PayPal”. Collins Says, “Amazon Payments was launched by Amazon this week to allow customers to automatically pay recurring charges, such as monthly subscription fees or phone bills, by using their Amazon log-in details. There are 240 million monthly active users on... [Read more]

The latest article on ‘Marketing Land’ is titled “Social Media The Most Efficient Channel — Report”. Greg Sterling says, “Neustar has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion “ad events” from 1300 “inventory providers” in... [Read more]

The premise of this new Simple CPA Profits training is that by putting $1 into carefully chosen PPC ads, a marketer can get $2 back or possibly even $3 back. If they are right, this can be a breakthrough for smart marketers who have been struggling. Simple CPA Profits is the creation of Jason Finley, who says he has found this return to be within reach. IN... [Read more]

The latest MOZ blog post is titled “New Landing Pages Report in Moz Analytics”. Jay Leary says, “There’s been a lot of talk about what (not provided) means for SEO practitioners, with Mozzers weighing in onbroader implications and alternative strategies. When it comes down to it, we’re stuck with a frustrating predicament that’s... [Read more]

The latest article on ‘Website Magazine’ is titled “Do Social Signals Improve SEO Keyword Rankings?”. Travis Bliffen says, “According to Google’s Matt Cutts, social signals do not influence rankings as of yet. He first stated this in response to the many claims that Google +1s could influence rankings. In case you missed it, I dug... [Read more]

The latest ‘Econsultancy’ blog post is titled “Why Google+ Local is vital for offline businesses”. David Moth says, “A friend of mine recently set up a business as a sports massage therapist and asked if I could give him some tips on digital marketing. Aside from setting up social profiles and optimising his website, I... [Read more]

About a month ago, Matt Bush created a set of whiteboard videos that help local businesses sell their services (and another set to help you sell those videos to the local businesses.) That was Local Whiteboard Video Producer, volume 1. It was for four local niches: plumbers, handymen, locksmiths and dentists. And it’s still available. But now... [Read more]

The latest post on ‘Mashable’ is titled “Instagram Expands Ads to International Users”. Kurt Wagner says, “Instagram is taking its advertising strategy global. The photo-sharing service owned by Facebook announced on Tuesday that it will begin showing in-feed ads to international users “in the coming months,” according... [Read more]

The latest article on ‘Business 2 Community’ is titled “Social Media 2014 Statistics – An Interactive Infographic You’ve Been Waiting For!”. Harsh Ajmera says, “How fast is Social Media expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening... [Read more]

The latest article on ‘Marketing Land’ is titled “The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms”. Rebecca Lieb says, “Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm found itself bidding against... [Read more]

Attractive infographics are real attention getters. They are used by news organizations, corporations and, increasingly, by small marketing businesses. Understanding how to use them can provide a big boost for your business (or for your clients’ businesses.) Doug Parsons has put together a comprehensive manual (called Epic Infographics) on how... [Read more]

The latest article on ‘MarketingProfs’ is titled “Do People Trust Content From Marketers?”. Ayaz Nanji says, “Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn’t explicitly try to sell a product/service, according to a recent report from Kentico. However,... [Read more]

The latest article on HubSpot blog is titled “Why Inbound Marketing is Necessary at Every Stage of the Sales Funnel”. Kathleen Booth says, “Some things just kind of naturally go together. Think Bonnie and Clyde, Batman and Robin, and my personal favorite – peanut butter jelly toast. It doesn’t matter how old I get, I never get... [Read more]

The latest MOZ blog post is titled “Scaling Quality Content”. MOZ team says, “We’re now in a post-Panda era where Google has effectively killed the “SEO” page through a combination of FUD and algorithm improvements. Let’s talk about how to build actual high-quality content at scale“. Scaling Quality Content MOZ Blog  [Read more]

Your Facebook Fan Page can be a powerful marketing tool, but only if you are consistently adding new quality content to it. And that’s the problem: in a real person’s life, it’s hard to be consistent. You have sickness, vacations, children’s school appointments (and don’t forget sleeping.) All these life activities make... [Read more]

MarketingSherpa has released a case study titled “Email Marketing: Zumba Fitness uses personalized video to drive a 50% click-to-open rate”. Courtney Eckerle says, “With Zumba Fitness’ annual Instructor’s Convention approaching, the marketing team decided it was the perfect opportunity to grab their email audience’s... [Read more]

The latest ‘Econsultancy’ blog post is titled “Put your email list to work: Facebook Custom Audiences”. Jeff Rajeck says, “Email is great way to keep in touch with your customers, but it has its limitations. With Facebook Custom Audiences, you can take advatage of your mailing list and avoid some common email problems”. Put... [Read more]

The latest article on ‘Website Magazine’ is titled “The Risk & Reward of Social Sign-In”. Pete Prestipino says, “Yahoo recently announced plans to phase out Google and Facebook-based sign-in from its network of services, and photo storage service Flickr will be one of the first of the companies’ brands to make the switch. Third-party social login... [Read more]

Mikey Lightning has built a good business creating and selling Kindle books. So good, in fact, that other Kindle marketers have turned to him for training. And he obliged them by creating a $2000 seminar where he shared all his secrets. Now, he has condensed that training into a streamlined home study course he calls Kindle Champion, in which he gives... [Read more]

The latest post on ‘ReadWrite’ is titled “How To Make Data Services Scale Like Google”. Matt Asay says, “One of the biggest mysteries in computing is how Google achieves such massive scale in its operations so efficiently. Many would argue that Google’s leading competitive advantage today is how well it runs its datacenters, allowing... [Read more]

The latest article on HubSpot blog is titled “How to Build a Successful Native Advertising Campaign”. Maricor Resente says, “A marketer’s job is always changing, whether it’s keeping up with new trends and technology, or simply altering a strategy to grow with your company. Native advertising is the current “it” tactic,... [Read more]

The latest article on ‘MarketingProfs’ is titled “How Women and Men Use Social Media and Mobile”. Verónica Maria Jarski says, “Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent findings from the Exact Target (email registration required), Pew Research... [Read more]

The WordPress defaults are “plain vanilla”, ordinary, and, some might say, ugly. If you want to make your website stand out from thousands of other WordPress sites, you need to beautify it. Of course, beauty isn’t at the heart of your site; the heart is your content. And, of course, in websites, as in life, beauty is only skin deep.... [Read more]