Loren McDonald says, “For many marketers, email drives more sales than any other digital channel. Using email only to generate immediate sales is shortsighted, though. Email also is an excellent brand-building tool, whether you call it “branding” email or my favorite, “white space” email. A more descriptive name is “engagement... [Read more]

Just deValk says, “Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet... [Read more]

John Donnelly says, “Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads and conversions. They’re writing articles, creating videos and sharing all kinds of content across the Web. It’s about sales, of course, but it’s also led to some really great content... [Read more]

Most famous online marketing names don’t want you digging too much into their backgrounds for fear of some of the things you might find. Not Alex Jeffreys. He openly says he started online from way below the poverty line. He’s proud of what he has accomplished. From wherever you are starting, he can help you. He started from scratch, so he knows... [Read more]

Kayla Cobb says, “Back in 2003, a little blue fish taught us to, “just keep swimming.” Much like Dory, Ryan Hutchings, Director of Marketing, VacationRoost, taught us that even when we aren’t gaining the results we want, just keep testing. Ryan was one of the presenters at MarketingSherpa MarketingExperiments Web Optimization Summit 2014,... [Read more]

Niti Shah says, “So you’ve done the preliminary research on a prospect and they look like they could be a company you could really help. Next step? Get them on the phone. There will be times when you get a prospect on the phone and talking on your first try. More often than not, however, you have to try very hard to stand out from the... [Read more]

Seth Fiegerman says, “You can hear the mix of glee and wonder in New York Times CEO Mark Thompson’s voice when he gets on the phone and immediately says, “I’m surrounded by developers.” What journalist isn’t these days? But Thompson is speaking literally: he made the pilgrimage to Apple’s Worldwide Developers... [Read more]

Dan Brock is an admitted goof-off, who would rather sleep or play on his PS4 than work on his business. Even so, his is making big bucks as an Amazon affiliate. He estimates that anyone can make upwards of $937 every month just by copying the steps he uses. Every time you repeat the process, you earn more. He lays out this process in Deadbeat Super... [Read more]

Rainmaker team says, “Let’s face it: if you’re not a trained artist or designer, color can be a tricky thing to use correctly. When you’ve got your website colors working right, your brand will look polished, professional, and cohesive. But if you don’t get your colors right — or you simply use too much color, your website can end up... [Read more]

Peter O’Neill says, “I like working with my colleague Tim Harmon, our coryphée on channel enablement on the B2B marketing research team, one reason being that he works from his home office in Half Moon Bay, Northern California, and I can visit him for meetings. I know the area well because I lived there myself for three years back in my... [Read more]

Patricio Robles says, “Facebook is the largest online social network in the world, but it’s increasingly looking to make its billion-user service relevant offline as well. The latest example of that can be seen with Place Tips, a feature “that helps people learn about and connect with the places they visit.” Launched as a test... [Read more]

A best selling author has a lot of advantages. The initial royalties, though they look awfully nice when you deposit them in your bank, are just the beginning... [Read more]

Carly Stec says, “The words “Google algorithm update” are commonly followed by the following emotions: panic, confusion, terror, and frustration. Having seen strategies crumble as a result of Google’s frequent changes, it’s hard not to worry about your business taking a hit. However, Google isn’t out to be the bad... [Read more]

Martin Beck says, “Vine has updated its iOS app to to set its search results in motion. Now people who search within Twitter’s six-second video network will be served … Vines. Previously, results were limited to Vine accounts and hashtags; users had to tap through to a tag or a person to get to Vine content. After the update, when people... [Read more]

Bola Awoniyi says, “Marketing automation is hardly new. But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis. In order to effectively manage lead acquisition, lead nurturing and scoring as well as triggered communications, organisations from... [Read more]

Aidan Corkery is a relatively new online marketer.  In the time he has been online, he has focussed on getting the most value out of YouTube... [Read more]

Rainmaker team says, “copywriWe all long for something. Love that will last. The ability to influence people. Scenic vacations. Financial independence. Less anxiety. Copywriters call these “mass desires.” And copywriting that actually works connects your product to one of these mass desires. When that is done — when you’ve convinced your... [Read more]

JP Mangalindan says, “Former Yahoo executive Anand Chandrasekaran is leaving India’s largest mobile operator Bharti Airtel after just 13 months for Snapdeal, Mashable has learned from sources familiar with the matter. Chandrasekaran, whose last day with Bharti Airtel is Wednesday, confirmed his departurefrom the business to Re/code in May... [Read more]

Meghan Keaney Anderson says, “One of my favorite memories at HubSpot was watching our email marketer’s eyes go wide the first time she used our new email dashboard. Her reaction was was unrelenting, overflowing, and wholly genuine. Her expression mirrored the type of excitement typically reserved for iPhone launches and new seasons of Netflix... [Read more]

We reported earlier this week that Aidan Booth, Steve Clayton and Tim Godfrey have just released $100K Factory. This is training that reveals the exact formula that has allowed a group of internet marketing beginners to build $100,000/year businesses in under 60 days... [Read more]

Patricio Robles says, “Can’t find a good .com domain for your company? Thanks to new top-level domains, there is more opportunity than ever to find a catchy, highly-brandable domain name that’s still available for registration. But is using a new top-level domain instead of a .com domain a good idea? According to a survey conducted... [Read more]

Tyler Rhodes says, “As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Unfortunately, many newsletters being sent these days leave a lot of room for improvement, and may not be speaking to your... [Read more]

Brad Zoick says, “You want to take your content marketing career to the next level? Get in line. With the boom in content marketing, the competition in the job market is heating up. Just take a quick look at Google Trends, where the keyword search for content marketing managers shows steady growth over the course of five years“. 5 Tips... [Read more]

Cynthia Price says, “Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion. But often overlooked is the thing that everyone’s actually... [Read more]

Ayaz Nanji says, “Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media. The report was based on data from a survey of 324 B2B marketers and salespeople from around the world (69% based in North America; 22%, Europe; 9%, other). Respondents work for B2B companies... [Read more]

Rachel Balik says, “If you follow the B2B marketing gossip, you probably know that Account-Based Marketing (ABM), which used to be a strategy employed by only a few big companies to target a few big accounts, is allegedly having its breakout moment. SiriusDecisions recently released its State of Account-Based Marketing survey, which stated that... [Read more]