The latest VerticalResponse blog post is titled “4 Tips to Keep Your Search Strategies Up-to-Date”. Yael Grauer say, “Search engine optimization (SEO) is consistently evolving, including how it’s referenced. “Most people have migrated to the term ‘search’ or ‘integrated marketing,’” says online marketing consultant and WebScout founder... [Read more]

The latest article on Return Path blog is titled “4 Ways to Prepare for the Future of the Inbox. Margaret Farmakis says, “In case you haven’t noticed, the inbox is changing. Once, the inbox was…a box: a digital version of a mailbox and a mostly static place to send and receive messages. That’s so 2010. The inbox of 2014 has morphed... [Read more]

The latest post on ‘Re/code’ is titled “Domain Giant GoDaddy Files for an IPO”. Kara Swisher says, “GoDaddy, the Internet domain hosting and registrar company, filed its S1 with the Securities and Exchange Commission today for an initial public offering. The move for the Scottsdale, Ariz.-based company comes three years after it was... [Read more]

Your Facebook Fan Page can be a powerful marketing tool, but only if you are consistently adding new quality content to it. And that’s the problem: in a real person’s life, it’s hard to be consistent. You have sickness, vacations, children’s school appointments (and don’t forget sleeping.) All these life activities make... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Using LinkedIn to Attract Consumers, Prospects”. Melih Oztalay says, “LinkedIn is the world’s largest business network with roughly 300 million members in more than 200 countries. Launched in 2003, LinkedIn connects the world’s professionals to each other. Its sections include personal... [Read more]

The latest article on ‘Marketing Land’ is titled “Influencer Marketing Tools That Will Power Your Content In The Future”. Steve Olenski says, “Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference between a ripple and a tidal wave. This... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Something Like Democratic Marketing”. Ryan Skinner says, “Set against marketing messages, I would rather listen to my neighbor’s opinion of a product. A critic’s opinion. An expert’s. Any idiot with an Internet connection in fact (according to our research, review content from... [Read more]

Mikey Lightning has built a good business creating and selling Kindle books. So good, in fact, that other Kindle marketers have turned to him for training. And he obliged them by creating a $2000 seminar where he shared all his secrets. Now, he has condensed that training into a streamlined home study course he calls Kindle Champion, in which he gives... [Read more]

The latest article on HubSpot blog is titled “Generic Blog Posts Suck. 6 Tips to Add Valuable Detail for Increased Engagement”. Laura Hogan says, “I manage our business’ blog, write the blog titles, edit the content our team writes, optimize the blogs, write blogs for HubSpot, and am constantly consuming industry content from others.... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Accidentally Rolls Out Snapchat Competitor Slingshot”. Karissa Bell says, “Facebook has removed Slingshot from the App Store. The company told Mashable the app rolled out by mistake. We’ve updated the body of this post accordingly. “Earlier today, we accidentally released... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 steps for finding a testable hypothesis”. Martha Hubbard says, “Oftentimes in our Research Partnerships, each party is excited and anxious to jump in and begin testing. Right from the start, most Partners have a good idea of where their site or pages are lacking and... [Read more]

The WordPress defaults are “plain vanilla”, ordinary, and, some might say, ugly. If you want to make your website stand out from thousands of other WordPress sites, you need to beautify it. Of course, beauty isn’t at the heart of your site; the heart is your content. And, of course, in websites, as in life, beauty is only skin deep.... [Read more]

The latest article on ‘MarketingProfs’ is titled “How Canada’s Anti-Spam Law Will Affect Email Marketers”. Ayaz Nanji says, “Canada’s anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also... [Read more]

The latest ‘Econsultancy’ blog post is titled “Agile creative to improve email marketing conversion rates”. Ben Davis says, “Agile email creative is the curation of images not before send, or at send (with automated or dynamic content) but at the moment the customer opens or re-opens an email. This allows one to change... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Content Marketers Need to Quit Reinventing the Wheel?. Baer says, “This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert... [Read more]

Attractive infographics are real attention getters. They are used by news organizations, corporations and, increasingly, by small marketing businesses. Understanding how to use them can provide a big boost for your business (or for your clients’ businesses.) Doug Parsons has put together a comprehensive manual (called Epic Infographics) on how... [Read more]

This is a reminder for Experian’s webinar on activating customer insight. Experian is hosting a webinar with Anita Gandhi and Mark Fauntleroy on Tuesday, June 10 at 1.00 pm EST. The topic of the webinar is “Activate customer insight: Give your customers 1:1 treatment”. Experian team says, “During this webinar, attendees... [Read more]

The latest article on ‘Marketing Land’ is titled “Finding the Optimal Email Frequency”. Allison Howen says, “Email is the virtual workhorse of digital marketing and every Web worker knows it. But knowing how often and when to hit send is a common challenge email marketers face. Although there may not be a “right”... [Read more]

This is a reminder for Business 2 Community’ webinar on Facebook Lead Generation. Business 2 Community is hosting a webinar with Yu-kai Chou on Tuesday, June 10 at 2.00 pm ET. The topic of the webinar is “Marketing Gamification: Beyond Points, Badges, and Leaderboards”. The ‘Business 2 Community’ team says, “In today’s... [Read more]

The market for Tee Shirts is huge. And there are many sub-niches within the general niche. Conquering a reasonable size sub-niche is all that it takes for a full-time income. Covert Shirt Store shows you how to create your own tee shirt store and even includes the software to build the store. There are three important aids that Covert Shirt Store takes... [Read more]

The latest MOZ blog post is titled “The Hidden Power of Nofollow Links”. Nicole Kohler says, “For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here’s why nofollow links are more powerful... [Read more]

The latest ‘Econsultancy’ blog post is titled “Eight case studies where mobile marketing actually worked”. David Moth says, “Mobile marketing is still a developing industry and one that does suffer something of an image problem. Taken purely in terms of clickthroughs and conversions mobile ads don’t always deliver the... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How Often Should You Change an Advertising Message? (Way Less Than You Think)”. Demian Farnworth says, “In 1996, Richard W. Lewis, New York City ad man and executive at TWBA, wrote in his best-selling book The Absolut Book: The Absolut Vodka advertising campaign has been running nonstop... [Read more]

What does it take for something to be properly called “the perfect niche?” It needs four things: 1. Lots of enthusiastic fans 2. These fans have plenty of money to spend on their passion 3. These fans are desperate for a solution to their problem 4. You can supply a solution at a profitable price even if you are not an expert Matthew Olson... [Read more]