IM NewsWatch, July 9, 2014 - ‘4 Things To Get Right Before You Pay For Traffic – Marketing Land' and much more...

July 9th, 2014 at 8:34 am EDT

IM NewsWatch

Wednesday, July 9, 2014

‘Why Mobile Matters – Now’ – MOZ Blog

Dr. Peter J. Meyers says, “Having built an online business during the dot-com boom and bust, I’ve always been a bit skeptical about the mobile revolution. Every year since the late 90s, we’ve heard that this would be “The Year” for mobile. In the past year, though, my skepticism has been challenged by a wide range of data, and I no longer... [Read more]

‘Did Google just penalize me?’ Website Magazine Webinar July 31

Website Magazine is hosting a webinar on Thursday, July 31 at 2.00 pm EDT. The topic of the webinar is “Did Google just penalize me?”. The WM team says, “That’s the first question everyone asks when their traffic drops. The mystique of search engines, and how they do what they do, lends itself to sensationalism. Mainstream... [Read more]

‘Yahoo Continues to Cut Services’ – ‘Website Magazine’ Article

Derek S says, “Eliminating services is something that happens all the time in business but when you’re an enormous worldwide brand it tends to draw a lot of attention. Yahoo is the fourth most visited website in the world. Since its inception in 1994, the search engine has been a powerhouse on the Internet falling only to the big three (Google,... [Read more]

In the 6 Months left in 2014, what will you accomplish? #ad

We are now into the third quarter of 2014. Six months down and less than six months to go. Are your goals set? and are you actively working on achieving them? To start the day, week, month or quarter unfocused, unprepared, and uncommitted is a sure path to failure. If you are off to a slow start this year, then check out this program for the skills... [Read more]

’25 Must Have Content Marketing Tools’ – ‘Business 2 Community’ Article

Angela Hausman says, “I ran across this infographic listing 25 outstanding content marketing tools, so I thought I’d share it with you. I use many of these tools, and some not mentioned on here. Rather than re-iterate what’s contained in the infographic, I thought I’d spend today sharing with you WHY you need all these tools and what to... [Read more]

’4 Things To Get Right Before You Pay For Traffic’ – ‘Marketing Land’ Article

Benny Blum says, “If you’re thinking about starting to pay for traffic or expanding an existing program, there are four core concepts to get right before you start burning cash. Determine: What’s a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy Determine: What’s A Visit Worth? The most immediately... [Read more]

‘How To See Every Google Search Ad You’ve Ever Clicked On’ – Business Insider

Aaron Taube says, “Quartz tech editor and former Business Insider reporter Dan Frommer discovered a way Google users can see all of the search ads they’ve clicked on. To do this, you can simply click on this link and sign in with your Google account. Below is my most recent history of clicking on search ads, which shows off the genius... [Read more]

The Simple Affiliate 2.0: Bill Hugall shares secrets to high affiliate sales #ad

Bill Hugall, from Vancouver, Canada, has been an affiliate for years, a very successful affiliate; “super affiliate” is a fair description. He sells other people’s products and makes good money doing it. Now, he wants to show you what real super affiliate do to create impressive paydays for themselves every time they mail. Hugall’s... [Read more]

‘A Step-By-Step Guide to Creating Better Facebook Ads’ – HubSpot

Lindsay Kolowich says, “Don’t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook — they just need to figure out who their audience is and how to reach them. And with the decline in organic... [Read more]

Final Reminder- ‘How To Leverage Social Channels For Lead Generation’ Business 2 Community Webinar 2.00 pm ET

This is a reminder for Business 2 Community’ webinar on Social Media for Lead Generation. Business 2 Community is hosting a webinar with Jonathan Moody & Satya Krishnaswamy on Wednesday, July 9 at 2.00 pm ET. The topic of the webinar is “How To Leverage Social Channels For Lead Generation”. The ‘Business 2 Community’ team... [Read more]

‘Make Your Social Media Marketing Work: Avoid These Slip-Ups’ – ‘Business 2 Community’ Article

Dan Virgillito says, “What can you do online? A lot. The Internet has many things to offer. From searching information to getting cool online or intangible services such as reading from a psychic, to selling actual products – all of these can be done on the web. One of the things that most users do online is log in to social media sites. Millions... [Read more]

Swiftype: The easiest way to add great search to your website #ad

Major online businesses (such as Harvard Law Review, Twilio, and Shopify) have found a way to improve visitor experience on their sites: powerful, easy search of the site’s content. If people can find what they are looking for on your site, they will stay longer and buy more. That have many benefits to you. Longer stays improve your search engine... [Read more]

‘Marketing Tactics to Acquire Digital Customers’ – ‘Website Magazine’ Article

Pete Prestipino says, “New data from GigaOm Research aims to help digital marketers understand the tactics in use across the marketing funnel, spanning awareness, customer acquisition, conversion and retention. The survey of 300 U.S. digital marketers revealed that social media, a highly utilized awareness-building tool, is also useful for customer... [Read more]

‘Forecast Says Digital Revenue Will Exceed TV By 2018′ – ‘Marketing Land’ Article

Greg Sterling says, “If eMarketer’s latest media spending forecast is accurate it will mean that by 2018 there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world. The following table (created by me) shows the real dollar values behind the market share percentages... [Read more]

”Be the Best Answer’: Four Steps to Developing Winning Content’ – ‘MarketingProfs’ Blog

Jeannette de Beauvoir says, “Lee Odden of TopRank Marketing gives this advice to content marketers: “Be the best answer.” It’s great advice. You’ll never be the only answer—there’s far too much content competition out there—but you can be the best answer for the prospects and customers you’re marketing... [Read more]

Instant Domain Sniper finds top expired domain names #ad

Richard Fairbairn just released his new domain name research software, Instant Domain Sniper. It researches expired domain names in seconds. Infact, Fairbairn says that what would take you 20 hours to do manually, it will do in 20 seconds. Expired domains can be a big boost to your websites. The search engines already know them, and some of them already... [Read more]

‘The Anatomy of a Horrible Sales Follow Up Email’ – HubSpot

John Sherer says, “On average, 80% of sales are made on the fifth to twelfth contact with a prospect – according to the data from Referral Squirrel. To me, this can mean one of two things: Sales reps are sending far too many useless follow up emails to prospects. Sales reps are maintaining healthy relationships with prospects before... [Read more]

‘What is off-page SEO and how can you use it?’ – ‘Econsultancy’ Blog

Christopher Ratcliff says, “Before we begin to understand what ‘off-page SEO’ means and the various methods that relate to it, let’s have a quick recap at what ‘on-page SEO’ means. On-page SEO (or on-site SEO) refers to all the elements on your web page that you can control in order to make it visible to search engines. For instance: internal... [Read more]

‘12 Things You Should Do Before Entering a Business Partnership’ – ‘ReadWrite’

Scott Gerber says, “Some of the best ideas and products come from strong business partnerships. Partnering with a company your size (or bigger) can also supercharge your growth efforts. But as with all relationships, it’s important to do more than scratch the surface when vetting potential partners—and putting systems in place to guide the... [Read more]

Hero Tower (Power User Edition): Maximizing your Facebook Profits #ad

Anyone can make money from selling products on Facebook Fanpages. The questions is “How much money?” Most people make very little and it takes them a bi9g investment of time to do so. Hero Tower Power User is software designed to help you earn more in less time. The way to earn more is to sell in more niches. The problem is that it takes... [Read more]

‘Facebook Pushes Video Content With New Recommendations Feature’ – ‘Mashable’

Kurt Wagner says, “Facebook wants you watching videos. If you already do, it wants you watching more. The social network is testing a new “related videos” feature that surfaces similar, popular videos after you finish watching one in your mobile News Feed. Similar to what you might see on YouTube, once a video is done playing in News... [Read more]

‘How marketing budgets are changing for successful companies’ – MarketingSherpa Article

Daniel Burstein says, ““You have to spend money to make money,” so goes the old dictum. But is there a correlation between changes in a marketing budget, either up or down, and success? In this MarketingSherpa Research Chart of the Week, take a look at data from 1,745 marketers to help you make the budget case with your business... [Read more]

‘Goodbye Email, Hello Rich Media Messaging’ – ‘Marketing Land’ Article

Cezar Kolodziej says, ““Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a good deal from their favorite retailer. Unfortunately, soon after signing up for these deals, the emails often hit the junk mail folder, never to be seen by the intended recipient. With... [Read more]

30 days to a Successful Online Business #ad

Sean Mize has teamed with Reed Floren to produce a training program any beginner (and quite a few experienced marketers) can benefit from,  [Read more]

IM News Watch is compensated for the ads it shows, either when the product owner places the ad or when someone purchases a product from the ad or both. All entries about WSOs are ads. All entries marked with #ad are ads.    

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