IM NewsWatch, July 8, 2015 - 'Manage Email Deliverability: Six Simple Best-Practices – MarketingProfs' and much more...

July 8th, 2015 at 9:10 am EDT

IM NewsWatch

Wednesday, July 8, 2015

‘Automated Webinars May Be the Tool You Need to Scale Your Marketing Efforts’ – ‘Entrepreneur’ Blog

Eric Siu says, “Running webinars is a great way to boost engagement with your audience as well as create a new revenue stream for your business. Just ask Rick Mulready, who made $30,000 in four weeks after selling seats to his FB ADvantage webinar series (a course he hadn’t even fully developed before registration opened), or Jason Caruso,... [Read more]

‘A Match Made in Internet Heaven: Content Marketing Meets eCommerce’ – ‘Business.com’ Blog

Jawad Khan says, “The size of the global ecommerce market is growing at an exponential rate. According to an e-marketer study, ecommerce retail sales across the globe are expected to reach $1.6 trillion by the end of 2015, and $2.5 trillion by the end of 2018. The study further forecasts that China alone will be responsible for more than $1... [Read more]

‘Amazon just announced ‘Prime Day,’ a new day of sales that promises to have ‘more deals than Black Friday” – Business Insider

Madeline Stone says, “In celebration of its 20th birthday, Amazon has declared July 15 “Amazon Prime Day,” a day of shopping that will have “more deals than Black Friday,” the company announced in a press release Monday. Starting at midnight on July 15, Prime members can shop from thousands of deals “starting as... [Read more]

Clickbank is giving away a trip to Japan #ad

Coming up September 5 and 6, in Tokyo, is Netpreneur Summit, known as “Asia’s Premier Internet Marketing Event”. Clickbank is partnering to produce this networking/training event. To celebrate, they are giving away a trip to Japan to attend Netpreneur Summit (valued at $5000). The speakers for the summit include expert online marketer... [Read more]

‘How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace’ – ‘Marketing Land’ Article

Jason Warnock says, “We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Googleupdated its algorithm to reward mobile-friendly websites. Shifts like this should come as no surprise to marketers, however. Consumer preferences have been shifting from desktop to mobile devices for a while, but before now, many speculated... [Read more]

‘How to Manage Email Deliverability: Six Simple Best-Practices’ – ‘MarketingProfs’ Blog

Evan Burke says, “The email deliverability landscape is in constant flux, influenced in great part by the proliferation of mobile devices and subscriber engagement-based filtering. Adapting to such industry changes increases the ability to reach audiences and generate revenue from digital messaging campaigns. But managing deliverability can challenge... [Read more]

‘Facebook’s new floating video feature lets you scroll while you watch’ – ‘Mashable’

Stan Schroeder says, “If Facebook‘s ever-flowing News Feed does not satiate your thirst for videos of babies and weddings, you’ll like the platform’s new feature. The site now lets you detach a video from the News Feed and move it anywhere within the browser window, so you can scroll Facebook while watching. The option is accessible... [Read more]

Niche Genetics will find free traffic for you faster than ever #ad

Niche Genetics is a complete research, analysis and reverse-engineering tool that will show you every modification needed to get your site ranked for the most useful keywords for your niche. With its help, you can outsmart the other marketers in your niche and rise in the search results, reaping the free traffic that comes from your elevated position. All... [Read more]

‘Don’t Buy Into “Buy Buttons” Just Yet’ – Forrester

Sucharita Mulpuru says, “The hottest topic in eCommerce these days seems to be “buy buttons.” The energy though appears premature. Pinterest announced its buyable pins with a press conference and sentimental Hallmark-like videos though the buyable pins are actually hard to find. Facebook, the king of all social networks, announced a buy button... [Read more]

‘Website Optimization: How a B2B publishing company increased free trial sign-ups by 36.4%’ – ‘MarketingExperiments’ Blog

Selena Blue says, “A popular method to acquire new customers for online subscription models is through free trials. The hope is that by using a service or product, prospective customers can fully experience and appreciate the value you have to offer. However, before the experience begins, you must first get them to see the value of the trial.... [Read more]

‘Creating Engaging Content: A five-step method for busting writer’s block’ – MarketingSherpa Blog

Austin McCraw says, “Ah … the ambience of a blank white computer screen. I am staring at one right now. There are the days when this glow speaks freedom and fresh opportunity and I take it. But then, there are those days, like right now, where the glow feels more like an impenetrable force field. So what do I do when I know I have something... [Read more]

Facebook Campaigner: Generate Unlimited Leads on Facebook #ad

Facebook Campaigner is a simple-to-use application helping you promote your offers in the groups, pages, events, and profiles on Facebook and to do it with just one click. As you know, online or offline business needs new leads to survive. And not just any leads, a business needs quality leads and quality traffic. With Facebook Campaigner you can find... [Read more]

‘The Meta Referrer Tag: An Advancement for SEO and the Internet’ – MOZ Blog

Cyrus Shepard says, “The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers. HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of... [Read more]

‘Five reasons people link to your website… and how to make the most of their intentions’ – ‘Econsultancy’ Blog

Jo-ann Fortune says, “Google sees links to your website from relevant third-party sites as a vote of confidence. So why might editors, bloggers and consumers link? Here are five common reasons, plus what you can do to turn them into visibility wins: You might create onsite content for many reasons. But whether you’re in an ecommerce, brand,... [Read more]

‘Marketing Technology—Nine Important Trends for Brands and Agencies’ eMarketer Webinar July 23

eMarketer team says, “You’ll learn: Why marketing technology is becoming a strategic core competency for brands How marketers are becoming smarter at buying technology Why the idea of the marketing cloud is so attractive How marketers are working with IT to deal with data and security issues”. Webinar Details Organizer: eMarketer Key... [Read more]

‘How to Price Your Product so Your Prospect Says Yes (Yes!)’ – ‘Copyblogger’ Blog

Sean D’souza says, “It was the year 2003. I was in Australia speaking at my first marketing conference. Well, not quite. It was billed as a marketing conference, but it was really a pitch-fest. The speakers delivered their speeches, and then sold their products from the podium. And there was one speaker who literally got people pushing... [Read more]

`$300 Every Day with CPA? Jani G says "Yes" #ad

There's a surge of interest in CPA among online marketers these days. This is demonstrated by the fact that of the 5 top selling products on WarriorPlus today, 3 are CPA products... [Read more]

‘SEO Conferences and the Future of Live Search Events’ – ‘Copyblogger’ Blog

Rainmaker team says, “Listen in to this episode of Search & Deploy to hear the latest about the SEO conference industry. You’ll learn about launching a conference company in the current world of search and how making things a little different can help with industry disruption (such as an English company launching a conference series in... [Read more]

’10 Easy Ways to Improve Your Email Open Rates’ – ‘MarketingProfs’ Blog

Verónica Maria Jarski says, “Boost your email’s chances of being opened by following these quick tips from Sikich. “Before sending your emails, tell your recipients what type of content they can expect and how often they’ll be hearing from you,” states Sikich. When you do send the email, send it from a real person. Avoid... [Read more]

‘Is Deep Linking The New Digital Marketing Battleground?’ – ‘Marketing Land’ Article

Alex Lirtsman says, “In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our time as marketers is spent on understanding and optimizing a disconnected ecosystem and a distracted consumer. By “ecosystem,” I mean the connective tissue that creates seamless experiences... [Read more]

Reverse Engineer YouTube’s ranking system #ad

Targeted marketing makes all the difference in success. But it's often hard to find the right target market. But when you combine precision targeting with the power of video, this one-two punch brings in a lot more responses... [Read more]

‘Use These 8 Lesser-Known Marketing Tools to Help Spread the Word’ – ‘Entrepreneur’ Blog

Sujan Patel says, “Having the right tools can mean the difference between success and failure. But with so many different tools available for small-business marketing, it can be challenging to know which ones to choose. While there are plenty of well known, and often, expensive options out there, these eight lesser-known tools can be a great... [Read more]

‘The Psychology Behind Winning Email Subject Lines’ – ‘Copyblogger’ Blog

Rainmaker team says, “A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment. Normal, healthy people’s BS detectors kick in after four or five seconds. By that time, though, it’s too late. They’re hooked. They want... [Read more]

‘Twitter Officially Launches Ads Companion For Mobile Campaign Management’ – ‘Marketing Land’ Article

Martin Beck says, “Twitter’s mobile ad management feature, introduced as an experiment last week, is now an official part of the company’s tool set. Today, Twitter announced the launch of the tool, which it’s calling the Twitter Ads companion. The tool enables advertisers to monitor and adjust campaigns from their iOS and Android apps.... [Read more]

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