Wednesday, July 31, 2013

The latest article on ’Marketing Land’ is titled “Paid Search Can’t Scale Without Help”. Vic Drabicky says, “Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the point of scale, and all brands hit it — from the small start-ups to... [Read more]

The latest article on ‘MarketingProfs’ is titled “The State of Small-Business Website Marketing [Infographic]”. Verónica Maria Jarski says, “Thanks to content marketing and website optimization, many small businesses are winning more leaders at a lower cost than their larger competitors. Recently, BoostSuite analyzed data from more than... [Read more]

The latest article on Business Insider is titled ”REPORT: Facebook Will Sell 15-Second Video Ads For $2.5 Million A Day”. Laura Stampler says, “Bloomberg reports that Facebook will sell 15 second long television-style ads, that will appear on its site, for as much as $2.5 million a day. By comparison, 30-second ads on the Super Bowl... [Read more]

Facebook Video Jacker will allow you to automatically and legally extract sales and opt-in subscribers from any Facebook Group, Timeline or Page simply by sharing any YouTube or Vimeo Video. Choose a video that suits your need. Using Facebook Video Jacker, add your branding and call to action. Then post it to Facebook, a blog, or your website. The software... [Read more]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “AffiloTheme’s (New!) Super Easy Setup”. Jonathan Love says, “When it comes to software, there’s no such thing as “too easy to use”. We’re seriously keen about making AffiloTheme the best way to make affiliate marketing websites; we also want... [Read more]

The latest article on ‘Website Magazine’ is titled “Google Knowledge Graph’s Impact on SEO”. Travis Bliffen says, “Back in mid-2012 Google dropped yet another bombshell on the Web’s SEO experts: the Knowledge Graph (see: Website Magazine’s January issue, which includes Strategies to Avoid a Knowledge Grap-tastrophe). After the serious... [Read more]

The latest post on ‘ReadWrite’ is titled “Android Tops 2Q Sales In Smartphones, Tablets”. ReadWrite Editors say, “Android vendors are probably having a good day today, as two separate research reports indicate dominance in both the smartphone and tablet sectors for the second quarter of 2013. Kantar Worldpanel ComTech gave its read... [Read more]

Ben Shaffer is a very experienced marketer who knows the problems WordPress can present to unwary webmasters, particularly those with several sites to manage. Security is a top concern, and updates to plugins, themes or WordPress, itself, can be crucial to good security. When a new version becomes available, you want to get it installed as quickly... [Read more]

The latest ‘SEO Book’ blog post is titled “Authority Labs Review”. Eric Covino says, “There are quite a few rank tracking options on the market today and selecting one (or two) can be difficult. Some have lots of integrations, some have no integrations. Some are trustworthy, some are not. Deciding on the feature set is tough enough but you... [Read more]

The latest post on ‘Mashable’ is titled “How Dropbox Scaled From 2,000 to 200 Million Users”. Christina Warren says, “When Dropbox launched to the public in 2008, the service grew seemingly overnight from just a few thousand users to hundreds of thousands — and then millions. That’s great for a new startup, but it presents... [Read more]

The latest ‘Econsultancy’ blog post is titled “Ecommerce page load times are becoming slower: stats”. David Moth says, “Site speed is one of the most important elements in providing a good online user experience as nobody wants to sit around waiting for pages to load. In fact research has shown that a one second delay in... [Read more]

Luther Landro is famous for his local niche sites he makes available to marketing consultants. In them, he usually includes an appointment-request function. Now, in WP Appointment Assistant, he makes this appointment system available for any WordPress site. This can reduce the workload of harried receptionists. Now, when people find the website, they... [Read more]

The latest article on HubSpot blog is titled ”The Power of Google Rich Snippets for Ecommerce SEO”. Liz Knight says, “If you spend much time reading “the blogs,” you’ve probably read that rich snippets are an overlooked but essential component of yourSEO success. Rich snippets are an effective means of boosting your... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Do Pop-Up Forms Really Work?”. Beth Hayden says, “What’s your reaction to a pop-up box that appears over a blog post or article you’re trying to read? In my opinion, there are few things in the online world more annoying than pop-ups advertising the latest trendy widget, free report, email... [Read more]

The latest MOZ blog post is titled “Announcing Moz Academy!”. Nick Sayers says, “Announcing Moz Academy, the one-stop resource for inbound marketers! This is the classroom where you can learn all about SEO, link-earning, social media, and content marketing. Each lesson is short and to-the-poin”. Announcing Moz Academy! MOZ Blog  [Read more]

Dan Murray, an admitted serial product creator (he has created 37 information products in 8 niches in just 6 years), has just released Black Hat Product Creation 2.0 to show you his winning method for finding a lucrative product opportunity and then creating a profitable product to respond to that opportunity. If you are like IM NewsWatch and are averse... [Read more]

John Chow’s latest blog post is titled “10 Inadvertent Blogging Mistakes and What You Can Do To Make It Right”. Chow says, “Blogging is a great way to share your ideas and interests. It is also a great medium to promote your products and services. Many companies and businesses have invested huge resources to make sure that they have fresh content... [Read more]

This is our last chance to tell you about eMarketer’s webinar on Thursday, August 8 at 1.00 pm ET. The topic of the webinar is “Mobile Messaging Trends— Tapping into SMS, Mobile Email and Push Notifications”. eMarketer team says, “Multichannel marketing is primarily thought of as marketing across multiple devices. Yet consumers... [Read more]

Shawn Collins’ latest blog post is titled “Big Q2 2013 for Rakuten LinkShare”. Collins Says, “Rakuten LinkShare has announced they’ve had continued growth for the second quarter of 2013. The affiliate network spans the United States, Canada, the United Kingdom, Japan, and Australia. Highlights of Q2 included: An increase in same store... [Read more]

Well-known marketer Matt Garrett has just released a large set of graphics every online marketer can use. His WP Web Graphics package includes a wide variety of graphics, with something for every need. You get over 2 GB of graphics, including: • Arrows in many (over 3000, in fact) shapes and sizes • Over 300 textured backgrounds •... [Read more]

The latest article on ‘MarketingProfs’ is titled “Why You Should Make Follow-Up a Priority: Six Questions and Five Tips”. Rebecca Wilson says, “What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Every day of the week, the professionals we work with do a fabulous job of marketing... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics ‘Events’ Track Downloads, Video Views”. Kevin Webster says, “Event tracking is one of Google Analytics most underutilized tools. From monitoring PDF downloads to video views, Event tracking counts the number of times a specific action takes place on a website, where... [Read more]

The latest ‘Econsultancy’ blog post is titled “Facebook’s new analytics tool: is it any good?”. Matt Owen says, “Facebook has recently begun beta testing updated page analytics with a swanky new look. I’ve been playing about with the new system over the weekend, and while there’s plenty to be said for the new aesthetic,... [Read more]

A lot of backlinking strategies no longer have any SEO value and may even damage your SEO. But backlinks from authority sites are a different story. Authority blog commenting works for improving your ranking because the search engines know all of the comments and back links on these authority sites are individually moderated by the blog owner. Based... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Stock Comes Within 4 Cents of Its IPO Price”. Seth Fiegerman says, “Facebook’s stock nearly returned to its IPO price for the first time since the company went public on May 18, 2012. The stock hit $37.96 a share in late trading Tuesday, an increase of more than 7% on the day,... [Read more]

The latest article on HubSpot blog is titled ”How to Create Marketing That’s Actually Helpful [Printable Checklist]“. Shannon Johnson says, “Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl... [Read more]

The latest MOZ blog post is titled “SEO Finds in Your Server Logs, Part 2: Optimizing for Googlebot”. Tim Resnik says, “Following up on a previous post about finding valuable SEO insights in your server logs, this post talks more specifically about using that data to optimize for Googlebot. Do you know how your crawl budget is allocated?”. SEO... [Read more]

The latest article on Business Insider is titled ”Advertising Stocks Hit Brand New Highs In Anticipation Of More Mergers”. Laura Stampler says, “Wall Street is still reacted to Sunday’s Publicis-Omnicom merger by driving up stock prices for competing companies in speculation that a wave of M&A might sweep the sector. Although... [Read more]

This is our last chance to remind you about Experian’s webinar on Tuesday, July 31 at 1.00 pm ET. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Join Heather Luttrell, SVP of Strategic Insights at Demand Media and Brian McHugh, Client Solutions Partner... [Read more]

The latest article on HubSpot blog is titled ”The History of SEO, and a Glimpse Into Its Future [SlideShare]“. Kieran Flanagan says, “It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with... [Read more]

The latest post on ‘Mashable’ is titled “Microsoft Asks Google to Take Down Microsoft.com”. Mashable team says, “Corporations are too busy these days to sniff out copyright infringements. Many rely on automated systems to generate Digital Millennium Copyright Act (DMCA) takedown requests. Microsoft, for example, uses LeakID, which... [Read more]

The latest ‘Econsultancy’ blog post is titled “Six examples of brilliant marketing creative to enjoy with your coffee”. Ben Davis says, “Here on the Econsultancy blog, we’re going to start teasing you with details of the week-long siren of excellence and japes that is the Festival of Marketing (8-10th October in London). One... [Read more]

The latest ‘SEO Book’ blog post is titled “Pandas And Loyalty”. Peterd says, “SEOs debate ranking metrics over and over, but if there’s one thing for sure, it’s that Google no longer works the same way it used to. The fundamental shift in the past couple of years has been more emphasis on what could be characterized as engagement factors”. Pandas... [Read more]

This is our second chance to tell you about MarketingProfs’ seminar with Jayson DeMers on Thursday, August 8 at 12.00 pm ET. The topic of the seminar is “SEO in 2013—Current Trends and Future Predictions”. MarketingProfs team says, “SEO is a quickly evolving field; in just the past two years, we’ve seen the entire... [Read more]

This is our last chance to tell you about Experian’s webinar on Wednesday, July 31 at 1.00 pm EDT. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During... [Read more]

The latest article on ‘MarketingProfs’ is titled “How Mobile Is Boosting Loyalty, Driving Sales”. Jen Quinlan says, “From personalized recommendations to loyalty points and promotions—mobile empowers shoppers. How are retailers as well as shoppers benefiting? Google finds that 53% of shoppers use their smartphone in-store to make price... [Read more]

Third Door Media is hosting a webinar on Tuesday, August 20 at 1.00 pm EDT. The topic of the webinar is “How to Create & Measure Quality Content Your Audience & Search Engines Will Love”. The TDM team says, “Join Conductor’s Director of Research, Nathan Safran, as he explores the shift taking place when brands transition... [Read more]

The latest article on ’Marketing Land’ is titled “5 Reasons Why Your Business Shouldn’t Be On Social Media”. Kelsey Jones says, “Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types... [Read more]

The latest article on ‘MarketingProfs’ is titled “Five Ways to Minimize Email List Unsubscribes”. Karen Talavera says, “Over the next several articles, I’ll be addressing a series of email marketing conundrums. A “conundrum” is a puzzling question or problem, and I have been asked about a few persistent ones on a regular... [Read more]

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