Ayaz Nanji says, “Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice. The report was based on data from a survey of 37 B2C marketers who use brand advocates as part of their strategy as well as 74 social media influencers. Some... [Read more]

Ginny Marvin says, “In February, Google began testing ads from app developers in the Google Play store search results. Wednesday, the company announced Search Ads on Google Play are starting to roll out to all advertisers. It is also introducing a new conversion tracking solution to work with third parties, as well as the rollout of a simplified... [Read more]

Hannah Fleishman says, “Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. To give you an idea of what a great global marketing... [Read more]

The better you understand the niche you are marketing in, the better you will be able to sell effectively in that niche. That’s the principle behind Niche Genetics Expert, just released by Abbas Ravji This new web-based software that you access with your browser helps you get an in-depth understanding of your niche, showing you: • A complete,... [Read more]

Julie Ask says, “Your customers are inundated with messages every day from friends or family, work colleagues, and marketers among others. Notifications from their banks, news organizations and fitness bands also land on their mobile phones. Let me show you the home screen of my iPhone. A summary of my communication (or lack thereof) shows: 24,998... [Read more]

David Nield says, “Amazon has opened up a new streamlined sales channel for startups called LaunchPad. If you’ve got something to sell—a recently Kickstarted invention, say—then LaunchPad lets you put it in front of millions of Amazon customers and distribute it through the e-commerce giant’s massive pipeline. Your new product can... [Read more]

Brian Balfour says, “There’s one word that never escapes us in the business world, no matter how hard we try: networking. I work in the world of growth, marketing, and software. Over time, I’ve received hundreds of emails for advice on how others can adopt the growth framework. Most of these emails look like this: Hi Brian, I’m Joe... [Read more]

Mark Thompson and Matt Callen are holding a training webinar this morning to show you how to use content marketing in your business. At the end, they will also show you their software that automates your content marketing. They say this software is the easiest way to create autopilot processes to handle your content marketing. They call their system... [Read more]

Patricio Robles says, “Earlier this week, Google unveiled some major changes to Google+, its social networking platform. Since it launched in 2011, Google+ has been an integral part of the Google experience, as the search giant used it to unify its disparate services. But on Monday, Google announced that it will stop treating Google+ as its digital... [Read more]

Josh Constine says, “People aren’t using Facebook less, according to its new earnings report. Facebook recovered from last quarter’s miss, beating the street’s estimates in Q2 2015 with $4.04 billion in revenue and $0.50 earnings per share. Facebook now has 1.49 billion monthly users, up 3.47 percent quarter over quarter, which was a bit... [Read more]

Isla McKetta says, “If you thought ideation was fun, get ready for content creation. Sure, we’ve all written some things before, but the creation phase of content marketing is where you get to watch that beloved idea start to take shape. Before you start creating, though, you want to get (at least a little) organized, and an editorial calendar... [Read more]

Zhu Shan has just released new training that shows Clickbank affiliates how they can see an uptick in sales using mobile marketing. He calls it Clickbank Mobile Secret. Zhu is a veteran Clickbank marketer, winner of awards for top Clickbank sales, and he even has been a consultant advising the CEO of CLickbank. It would be hard to find an expert more... [Read more]

Jonathan Deesing says, “The US Hispanic population is the fastest-growing ethnic segment in the country, with an expected growth of 167% between 2010 and 2050. If you haven’t begun doubling your efforts to reach Hispanic customers through online marketing, now is the time to start. And, just as when targeting any niche market, you should... [Read more]

Greg Wise says, “Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good.... [Read more]

Patricio Robles says, “It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week. Right? Right??? What is marketing automation? Let’s take a brief look back at the recent past. Marketing automation has actually been around... [Read more]

If you are a product creator, you naturally want as many sales as possible. How do you get them? By attracting affiliates who sell your product for you. How do you get affiliates? By listing your product on multiple affiliate portals, such as Clickbank, WarriorPlus or JVZoo. There are two problems these affiliate portals create, though, that increase... [Read more]

Patricio Robles says, “With millions of apps for consumers to select from in popular app stores, many companies struggle to drive installs of their mobile apps. Companies with websites frequently use interstitials in an effort to convert mobile web users into mobile app users, but according to Google, these efforts could come with significant... [Read more]

Ginny Marvin says, “To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a master blacklist of IP addresses associated with driving fraudulent bot-generated ad requests from data centers. In the new pilot, Google’s database of data center IP addresses will... [Read more]

Adam Silverman says, “When I tell friends and family I’m researching the future of the digital store, they more often than not conjure up a certain image in their heads: robotic sales associates, augmented reality dressing rooms, holographic advertising displays, and maybe even hovercraft-friendly shopping malls (à la The Jetsons). And while... [Read more]

Cisco, the server hardware company, predicts that globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. Video is growing by leaps and bounds, and in less than a year, we will see this prediction come to pass.... [Read more]

Seth Fiegerman says, “Facebook revealed its latest earnings today, and they were a landmark moment in the company’s development: Facebook has cracked the hardest nut of getting you to look at ads on your smartphone. Advertising on mobile devices now accounts for 76% of the company’s total advertising revenue, or $2.9 billion. Facebook’s... [Read more]

Anthony Ha says, “Yahoo unveiled a new app today called Livetext, where users can send each other video and text — but no sound. To get a sense of how it works, we spoke to Yahoo’s Arjun Sethi (formerly co-founder and CEO of MessageMe). He and I even had a short little Livetext session. Sethi also explained the opportunity he sees in taking... [Read more]

Ayaz Nanji says, “Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation. The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with... [Read more]

Drew Olanoff says, “Amazon Prime has become Amazon’s way of getting cool stuff into people’s hands quicker, to the tune of an annual $99 subscription. You can get packages faster, access video content and more. It’s definitely worth it. The latest Prime promotion allows members to get their hands on the Amazon Dash dongles, which let you... [Read more]

Andrew King says, “The email design and coding process is broken for many companies. Email marketers are spending a disproportionate amount of their lives trying to figure out why Gmail has absolutely destroyed their HTML, rather than working on the things that can actually make a measurable impact on the performance of their email program. This... [Read more]

Lindsay Kolowich says, “You may not be a designer by trade, but as a content marketer, it’s your job to make sure you’re creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals. Adding images to your blog posts is one of the most important ways to get more readers, subscribers,... [Read more]

Karissa Bell says, “Microsoft users upgrading to Windows 10 will get an extra bonus: a Twitter app that doesn’t suck. Twitter rolled out a new universal Windows app Wednesday that finally brings the Twitter experience on Windows up to the same level as its apps on other platforms. Other than the addition of a Twitter Live Tile, most of the... [Read more]