IM NewsWatch, July 30, 2014 - ‘6 Tips to Creating an Ideal Landing Page – VerticalResponse' and much more...

July 30th, 2014 at 8:30 am EST

IM NewsWatch

Wednesday, July 30, 2014

‘6 Tips to Creating an Ideal Landing Page’ – VerticalResponse Blog

Barney Garcia say, “Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your... [Read more]

‘Real-Time, Automated Email List Cleaning’ – ‘Website Magazine’ Article

Pete Prestipino says, “One of the most dangerous things you can do to your email list is to not engage in regular purges of inactive or non-responsive recipients. Failing to clear out the non-clickers and dead addresses results not only in low performance metrics from a marketing standpoint, but the poor deliverability rates you likely experience... [Read more]

‘Why B2B Sales Leads Don’t Convert’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn’t close qualified leads, according to a recent report from Demand Metric and Showpad. Beyond price, other frequently cited reasons for failing to close sales include failure of the sales team to perform (35% of survey respondents),... [Read more]

If you think OptimizePress is great, but expensive, try this #ad

There’s a new WordPress theme marketers are finding just right for building a marketing site: Cotton WordPress theme. This new theme is not only easy to use to build a professional-looking site, it also: • Helps you engage your visitors in that crucial 30- second time window when they decide to go or stay • Loads very fast, further increasing... [Read more]

‘The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content’ – HubSpot

Connor Sullivan says, “There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You’ve seen the data – you know that if you publish more, you’ll start to see more and more results. But not all blog posts... [Read more]

‘Dead On Inbox Arrival: Study Shows Purchased Email Lists Aren’t Worth A Dime’ – ‘Marketing Land’ Article

Greg Finn says, “There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it. Besides the Federal violation and potential fine, a recent study from email marketing provider, MailChimp showed that scraped, stolen, purchases or rented lists simply don’t work. Using data... [Read more]

‘Here’s Why Social Media Marketing Is Big Business’ – ‘Business 2 Community’ Article

Ryan Connors says, “Marketing technology bandwagons are a great thing, especially when businesses can get in front of them. From the first companies in the 90’s Dot-Com boom to the first campaign on Pinterest, there’s a huge value in going into uncharted marketing territories with a vision. That vision, extended to all marketing mediums,... [Read more]

How to sell WSOs for a living #ad

You may have bought Warrior Special Offers (WSOs); we have. If you haven’t, you may want to consider getting familiar with the WSO process. Especially, using it as a sales tool for your own products. On the Warrior Forum, you can offer a product to other people interested in internet marketing. The WSO offers get a lot of attention, and many... [Read more]

‘How to grow your international sales using personalisation’ – ‘Econsultancy’ Blog

Ian McCaig says, “Unlocking international or cross-border sales has never been as lucrative as it is today. Historically, shipping costs, lack of trust and limited information were factors in preventing growth in trade but now cross-border shopping is estimated to be worth $105bn. While this is a huge growth area for ecommerce businesses, several... [Read more]

‘Twitter Shares Soar on a Surprise Profit and Strong User Growth’ – ‘Mashable’

Jason Abbruzzese says, “Twitter bounced back from a rough start to 2014 with a second-quarter earnings report that showed a surprise profit and user growth that beat expectations. Second-quarter earnings of $312 million in revenues and a profit of $0.02 per share beat analysts’ expectations, which forecast revenue of $283 million and a loss... [Read more]

‘Announcing: A New Resource for Those Who Need Great Content’ – ‘Copyblogger’ Blog

Sonia Simone says, “It’s a common wisecrack around the Copyblogger virtual office. This whole content marketing thing would be a lot simpler if someone else would just write all the content. Whether you’re a writer or not, it’s just a fact that a solid content marketing strategy needs lots and lots of words. Well-crafted, interesting words,... [Read more]

Email Boosters: using powerful words to write powerful emails #ad

Matt Bacak reports he usually earns over $500 per day from an email to writes a few minutes. He reports his finding that you have only 6 seconds to capture the readers attention long enough to get them to open and read your email. To get and hold attention, he uses what he calls “power words”. These are the words that the mind hears and... [Read more]

‘Email Marketing: How a B2B company lifted conversion 200% with personalized email messages’ – MarketingSherpa Case Study

Courtney Eckerle says, “Overcoming the digital disconnect between the legal space and technology is the mission of The Expert Institute, a New York City-based legal service platform startup. To help combat this challenge, the marketing team wanted to put a name and face to brand communications.By instituting a monthly email series from the vice... [Read more]

’7 Silly Hashtag Mistakes No One Should Make’ – HubSpot

Sam Kusinitz says, “Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon — they’re on almost every social network and used in everyday conversations. While... [Read more]

’100 Internet Marketing Experts Speaking at SMX in NYC’ – ‘Marketing Land’ Article

ML team says, “More than 100 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX East, September 30 – October 2 in New York City. They’ll share what makes them successful, what keeps them up at night, and what you’ll need to know to succeed in the next year. You’ll hear from: Brand marketers... [Read more]

WSOs for Life; small one-tine fee #ad

Lance calls himself Warrior2008 because he joined the Warrior Forum in August 2008. He has been creating Warrior Special Offers (“WSOs”) for some time since then. Now, he offers you a surprising “all you can eat” bundle he calls WSOs for Life. For about $10, he is offering two of his current WSOs, training on posting WSOs and... [Read more]

‘Flipkart, Amazon’s Indian Rival, Lands $1 Billion Investment’ – Re/code

Jason Del Rey says, “Investment in the burgeoning Indian e-commerce industry continues to boom, with Flipkart, perhaps the country’s best-known online retail marketpalce, raising a new $1 billion in funding. The round includes investments from Tiger Global and Naspers and brings Flipkart’s total backing to nearly $2 billion. The funding gives... [Read more]

‘Why Is the Competition Getting Authority Links and You Can’t?’ – ‘Website Magazine’ Article

Travis Bliffen says, “If you have a website that exists to provide useful information to readers without any intention of monetizing the traffic or peddling your product or services, you can get some pretty awesome back links. The problem is, without a monetization strategy or a promotional intent; you are not going to be rewarded for your efforts. If... [Read more]

’32 Free (& Almost Free) Content Marketing Tools’ – ‘Business 2 Community’ Article

Megan Marrs says, “Marketers get by with a little help from their friends – well let us introduce you to 32 new content marketing friends to help make your job a little easier. Note: The aim was to only list free content marketing tools, but there are a few paid ones in the mix as well (freebies only get you so far). Unless marked as a paid... [Read more]

Your own pet products online store done for you #ad

CoolIce has just released his latest Amazon affiliate store. This one in the per supplies niche. Predictably, he calls it PetClone. He has done his usual thorough job of assembling Amazon products into an attractive store that you can customize in many ways. In your store, you can advertise and sell thousands of pet products that are in high demand.... [Read more]

‘The five words that don’t belong in ecommerce customer service’ – ‘Econsultancy’ Blog

Shane Jones says, “While ecommerce has come a long way in recent years, it still has a long way to go. One of the main problems with online shopping is that a certain amount of guesswork is always required before making a purchase. Customers are never quite sure about the quality of an item, since they can’t touch it like they would when shopping... [Read more]

‘The Web Is Global, and Now There Are the Fonts to Prove It’ – ‘Mashable’

Nikhil Sonnad says, “If you mostly read English or other Romance or Germanic languages, you’ve been spoiled for choice with digital fonts. The Latin alphabet has long been the subject of intense typographical exploration, with thousands of fonts available in more styles and weights than most non-designers would ever think necessary.... [Read more]

‘7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance’ – ‘Copyblogger’ Blog

Yael Grauer says, “So, you’re full of information and have a dramatic story for your audience? Good. But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing. Before I spill the secret, let me tell you what it’s not … It’s not about having the right intentions.... [Read more]

WordPress plugin for search engine and FTC compliance #ad

Doug Yuschalk, the creator, calls it “The Most Important, Vital, and Valuable Plugin Every WordPress Site”. Perhaps we must forgive a little parental pride, but he does have a point. This plugin creates the critical information every site needs, because the search engines are looking for it, and the Federal Trade Commission also expects... [Read more]

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