IM NewsWatch, July 30, 2013 - Latest IM News including ‘Five Ways to Minimize Email List Unsubscribes – MarketingProfs’ and much more...

July 30th, 2013 at 4:00 am EST

IM NewsWatch

Tuesday, July 30, 2013

‘How to Create & Measure Quality Content Your Audience & Search Engines Will Love‘ – Third Door Media Webinar August 20

Third Door Media is hosting a webinar on Tuesday, August 20 at 1.00 pm EDT. The topic of the webinar is “How to Create & Measure Quality Content Your Audience & Search Engines Will Love”. The TDM team says, “Join Conductor’s Director of Research, Nathan Safran, as he explores the shift taking place when brands transition... [Read more]

’5 Reasons Why Your Business Shouldn’t Be On Social Media’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “5 Reasons Why Your Business Shouldn’t Be On Social Media”. Kelsey Jones says, “Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types... [Read more]

‘Five Ways to Minimize Email List Unsubscribes’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Five Ways to Minimize Email List Unsubscribes”. Karen Talavera says, “Over the next several articles, I’ll be addressing a series of email marketing conundrums. A “conundrum” is a puzzling question or problem, and I have been asked about a few persistent ones on a regular... [Read more]

Comment Commander Pro: Backlinks that make a difference #ad

A lot of backlinking strategies no longer have any SEO value and may even damage your SEO. But backlinks from authority sites are a different story. Authority blog commenting works for improving your ranking because the search engines know all of the comments and back links on these authority sites are individually moderated by the blog owner. Based... [Read more]

‘The Twitter Advertising Ecosystem Explained’ – Business Insider

The latest article on Business Insider is titled ”The Twitter Advertising Ecosystem Explained”. Josh Luger says, “Twitter’s advertising efforts are analogous to Facebook’s efforts. They are focused on in-stream ads, and also on leveraging naturally-occurring social activity on the site. This suggests something of an... [Read more]

‘Social Media SEO Basics’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Social Media SEO Basics”. Prasanna Bidkar says, “Social media SEO has become an important factor with changes to search engine algorithms. SEO has been an integral part of digital marketing for a long time now. However, search engine algorithms now look for pages and blog... [Read more]

‘How to Write an Email Newsletter in 90 Minutes’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How to Write an Email Newsletter in 90 Minutes”. Pamela Neely says, “Writing a newsletter is one of the most difficult marketing stumbling blocks for a small business owner. You know it’s a task worth doing, but every week or month the email newsletter deadline rolls around and you think,... [Read more]

WP Web Graphics of every description for your site #ad

Well-known marketer Matt Garrett has just released a large set of graphics every online marketer can use. His WP Web Graphics package includes a wide variety of graphics, with something for every need. You get over 2 GB of graphics, including: • Arrows in many (over 3000, in fact) shapes and sizes • Over 300 textured backgrounds • Over 100 badges •... [Read more]

‘30 Conversion Tools for Merchants’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “30 Conversion Tools for Merchants”. Allison Howen says, “Conversions are like puzzles, because in order to obtain a sale, merchants must first put all of the right “pieces” into place. These pieces include anything that directly impacts the user-experience or a prospect’s perception... [Read more]

‘Stop Comparing Pinterest To Fancy Already’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Stop Comparing Pinterest To Fancy Already”. Lauren Orsini says, “Eight million daily uniques. Thirty-five languages. $100,000 a day in revenue. Is it time to stop comparing Fancy to Pinterest yet? When Fancy first came on the scene in early 2012, the image-sharing community looked a lot like... [Read more]

‘The Teacher’s Guide to Social Media’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The Teacher’s Guide to Social Media”. Eric Larson says, “Education is a two-way street — oftentimes, those who teach could stand to learn a few things as well. Social media, for one, is largely dominated by Generation Y. We invented it, we grew up with it and we know it like the back... [Read more]

Black Hat Product Creation 2.0: Plenty of details, easy to follow #ad

Dan Murray, an admitted serial product creator (he has created 37 information products in 8 niches in just 6 years), has just released Black Hat Product Creation 2.0 to show you his winning method for finding a lucrative product opportunity and then creating a profitable product to respond to that opportunity. If you are like IM NewsWatch and are averse... [Read more]

‘Six useful case studies on where to place your CTA to maximise conversions’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Six useful case studies on where to place your CTA to maximise conversions”. David Moth says, “There are many factors that influence the design of yourcall-to-action and it’s certainly a feature that benefits from extensive testing and tweaking. It’s likely that it’s... [Read more]

‘SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week’ – HubSpot

The latest article on HubSpot blog is titled ”SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week”. Ginny Soskey says, “It’s finally that time of week again — that time when, at long last, you can catch up with last week’s inbound marketing news. You’ve plowed through Monday’s... [Read more]

‘An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters’ – MOZ Blog

The latest MOZ blog post is titled “An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters”. Stephanie Chang says, “To be successful in SEO today, a solid understanding of supporting marketing disciplines is imperative to success. Read on to think bigger about the direction of our industry, and learn what you can implement... [Read more]

Squeeze Page Madness: Build your mailing list easier & quicker #ad

Marlon Sanders has just announced his newest version of Squeeze Page Madness, his software for building professional squeeze pages. Sanders has been marketing for over a decade. In fact, some have called him “the grand old man of marketing.” He has compressed his vast experience in getting people to sign up for offers into this software... [Read more]

Download: Silverpop’s ‘Print Money Today: 7 Emails Marketers Should Automate to Drive Massive ROI’ eBook

Silverpop has released a free ebook titled “Print Money Today: 7 Emails Marketers Should Automate to Drive Massive ROI”. The Silverpop team says, “As email marketers, you’re faced with a daunting threefold challenge: how to make your emails more relevant, how to drive more revenue, and how to do so while stretching your precious... [Read more]

‘Which Works Better: List Posts or Stories? Let’s Ask a New York Times Editor’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Which Works Better: List Posts or Stories? Let’s Ask a New York Times Editor”. Andy Crestodina says, “Ah, the list post. The cornerstone of so many great blogs, and an enduring source of horrible content around the web. Sometimes they’re well-researched, user-friendly, and incredibly... [Read more]

‘eHow: Using consumer insight to enhance content offerings and attract sales‘ Experian Webinar July 31

Experian is hosting a webinar on Tuesday, July 31 at 1.00 pm ET. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Join Heather Luttrell, SVP of Strategic Insights at Demand Media and Brian McHugh, Client Solutions Partner at Experian Marketing Services as... [Read more]

Nano: Clean, Responsive, Mobile-Ready Theme for Offliners & Onliners #ad

Maghfur has launch a new WordPress Theme called the Nano Theme. It’s a clean, highly flexible, responsive & mobile-ready theme that works well for both Offliners and Onliners. The Nano Theme comes with many premium features: • Homepage Builder • Responsive layout for mobile devices • 3 different Slider styles • 4 Portfolio... [Read more]

‘Two Blogging Mistakes That Brought Me Success’ by John Chow

John Chow’s latest blog post is titled “Two Blogging Mistakes That Brought Me Success”. Chow says, “Costly mistakes can ruin your life, but does it mean that all mistakes are bad? This post is going to challenge everything you already know about making mistakes. Do you always see the ugly aspect of mistakes and conclude that nothing good will... [Read more]

‘Facebook Hashtags: Are They Worth Your Time?’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Facebook Hashtags: Are They Worth Your Time?”. Rebekah Henson says, “Facebook users added hashtags to their posts #ironically. That is, until two weeks ago, when Facebook officially added support for hashtags. Now hashtags on Facebook are clickable and organize conversations across the social network. But... [Read more]

‘Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics”. Lauren Maki says, “At MECLABS, we begin the test planning process by looking at the available metrics. I’ve seen our discussion about metrics sometimes become more of a discussion about the definition of... [Read more]

Dr. Capps does it again: More training and products in Birthday Bonanza #ad

As mentioned before, Dr. Ron Capps, known as the NicheProf has been running a firesale in celebration of his 66th birthday. He has just added more products (most of them products you may sell) to the bundle. It now total 171 products, and he promises that before the sale closes on August 20, he will have at least 200 products in the bonanza. All but... [Read more]

‘The Bare Bones of a Video Marketing Strategy’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The Bare Bones of a Video Marketing Strategy”. Neil Davidson says, “The first step in any marketing strategy is to think about what your audience wants and what people need – and not just in relation to your product, but in general. What takes up their time? What causes... [Read more]

‘Marketers Struggling With Real-Time Personalization’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Marketers Struggling With Real-Time Personalization”. Ayaz Nanji says, “Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report by Neolane and The Direct Marketing... [Read more]

‘The 15 Fastest-Growing Internet Stocks’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The 15 Fastest-Growing Internet Stocks”. Zoe Fox says, “Netflix leads public Internet companies with the fastest-growing stock prices in the last year. One year ago, on July 27, 2012, the stock closed at $58.92 per share. On Friday, it closed at $246.31, increasing 318% over the previous year.... [Read more]

Simple Income Generator: Six ways anyone can make money online #ad

Daniel Brown has spent years researching the quickest ways to get an internet business started and profitable. He puts 6 of his best methods into Simple Income Generator. You get the benefit of his experimentation and refinement in his six online business models included in this training, including: • CPA Eruption, how to make CPA pay off for... [Read more]

‘Facebook Has Finally Learned To Live By Steve Jobs’s Mantra’ – Business Insider

The latest article on Business Insider is titled ”Facebook Has Finally Learned To Live By Steve Jobs’s Mantra”. Ira Kalb says, “On Thursday, Facebook shares jumped 30% on news that 2nd Quarter revenue increased 53% to $1.81 billion yielding earnings per share of 19¢, which is 26% higher than analysts expectations. Perhaps... [Read more]

‘Three inspiring B2B marketing case studies’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three inspiring B2B marketing case studies”. Ben Davis says, “We get lots of request for examples of good B2Bmarketing, so here’s a trio for you and all your family. For this post, I’ve been taking a look back at our shortlisted B2B entries from The Digitals... [Read more]

‘Tumblr Shuts Down Popular Blogger: Who’s Next?’ – HubSpot

The latest article on HubSpot blog is titled ”Tumblr Shuts Down Popular Blogger: Who’s Next?”. Dan Lyons says, “Consider yourself warned: If you’re operating a blog on Tumblr and the site receives a complaint that you’ve used copyrighted material, it can — and will — shut down your account, erasing everything... [Read more]

How To Self-Publish Children’s Books on Kindle: Even if you cannot write or draw #ad

Children’s books are big sellers on Kindle. So there’s opportunity for a marketer to build a specialized publishing business in this niche. There’s an advantage to this niche. Children’s books are short, so the writing process isn’t as time-consuming as the typical book for adults. Richard Bullivant is a successful Kindle... [Read more]

’4 Ways To Create Successful Social Media Content’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “4 Ways To Create Successful Social Media Content”. Arnie Kuenn says, “When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared... [Read more]

‘LinkedIn Follows Facebook Into Sponsored Updates’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “LinkedIn Follows Facebook Into Sponsored Updates”. Pete Prestipino says, “Regular visitors of the LinkedIn home page will soon notice that LinkedIn has started including sponsored updates in its primary news feed. The addition of the advertising option certainly complements LinkedIn’s... [Read more]

‘The Email Marketing Holiday Calendar [Infographic]’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “The Email Marketing Holiday Calendar [Infographic]”. Verónica Maria Jarski says, “Part of being a successful email marketer is planning. You don’t just see the month before you; you see the next month or two (in some cases, the whole year ahead). You know what months are your busiest... [Read more]

‘10 Proven Ways To Get Your First 1,000 Followers’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “10 Proven Ways To Get Your First 1,000 Followers”. Marc Guberti says, “When everyone first joins Twitter, they want more over 100 followers. Once someone gets 100 followers, they will want to have 1,000 followers. Getting the first 1,000 followers is more difficult than getting... [Read more]

‘Twitter CEO Commits NCAA Recruiting Violation on Twitter’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter CEO Commits NCAA Recruiting Violation on Twitter”. Sam Laird says, “Welcome to college sports in 2013. Twitter CEO and University of Michigan alum and supporter Dick Costolo appears to have committed an NCAA recruiting violation by contacting a Wolverines recruit — on, yes, Twitter... [Read more]

’52% of agencies now offer a ‘full range of digital marketing services” – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “52% of agencies now offer a ‘full range of digital marketing services’”. David Moth says, “To be successful in the new multichannel and digital age businesses have to adopt an integrated approach to marketing. And as companies seek to join up what have often been... [Read more]

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