IM NewsWatch, July 3, 2015 - '6 Tips on Getting Customer Feedback and Making It Actionable – Entrepreneur' and much more...
July 3rd, 2015 at 12:27 pm EST
Friday, July 3, 2015
‘Six Trends in the Shifting World of Mcommerce’ eMarketer Webinar July 9
eMarketer team says, “The webinar will address these key trends: What does the increase in sales on smartphones mean for retailers? What are the differences between shopping on desktops, tablets and smartphones? How are marketers improving search and other user experiences to drive mobile sales? What role do apps play in the mcommerce ecosystem?”. Webinar... [Read more]
‘Twitter Updates Audience Insights & Introduces Persona Targeting’ – ‘Marketing Land’ Article
Martin Beck says, “Twitter today announced an update to its audience insights dashboard and introduced a streamlined way for advertisers to target demographic groups. Launched in late May, the audience insights dashboard provides a snapshot of Twitter user demographics, such as income, interests and purchasing behavior. Today’s update enables... [Read more]
‘Protecting Your Digital Business: A Primer on Small Business and the Law’ – ‘Copyblogger’ Blog
Rainmaker team says, “Litigation isn’t something any of us want to think about, but having to put a plan together when the time comes isn’t an option. Johnny Lee is a Managing Director at Grant Thornton, forensic investigator, and licensed attorney. He shares his expertise with us to help small businesses gain a better understanding of what... [Read more]
The 10 factors that predict your online success #ad
You may be surprised to learn that just 10 factors predict whether you’ll succeed pursuing your goal or your dream. It could be your online business goal or even a lifelong career goal (These factors also predict whether you will even attempt to pursue a goal). If you have a big vision for your life, and you want to KNOW if you’re likely... [Read more]
‘How to Get Guest Posts Published on Top Sites’ – Content Marketing Institute
Mike Fishbein says, “Guest blogging is an amazing way to get traffic, grow your email list, and increase your ranking on search engines. Attracting a relevant audience has become harder now that everyone and their dog has a blog. But by guest blogging on a site that already has your target audience, you can quickly reap the benefits of that site’s... [Read more]
‘How Engaging Pinterest Content Can Triple Your Website Referral Traffic’ by Jay Baer
Baer says, “Part whimsical pinboarding site and part lead generation wonder, Pinterest has solidified itself as a major player among today’s social media channels. While there are many reasons for this, a standout is its ability to personalize curated boards around topics of interest. From recipes to workouts, interior design, fashion and more,... [Read more]
Explaindio 2.0: flexible marketing video builder for all needs #ad
Launched last year, version 1 of Explaindio was one of the best-selling tools for marketers of all time. Over 14,000 were sold. Now, it has been only 1 day since Explaindio 2.0 was launched, and already in the first day about 3,000 copies have been sold. And, testifying to the quality of this upgrade, over 75% of the buyers were people had already bought... [Read more]
‘3 Content Strategy Practices That Will Make You a Better Content Marketer’ – Content Marketing Institute
Michele Linn says, “My recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I worry that we’re not providing an exceptional experience for our community at all points. For instance, we may have answers to people’s questions, but can people find what they need?... [Read more]
‘How to Put Together the Perfect Press Page’ – HubSpot
Carly Stec says, “Let’s say that you just wrapped up a super successful campaign for one of your clients. You’re thrilled, your client is thrilled, but when it starts to pick up a bit of media attention, it becomes very clear that you’re unprepared. Industry influencers looking to report on the success of your campaign are... [Read more]
‘Yahoo experimenting with Google-powered search results, ads’ – ‘Mashable’
Patrick Kulp says, “Yahoo is flirting with the idea of tapping Google to power its search engine. Google confirmed to Mashable on Thursday that Yahoo is displaying Google search results and ads in addition to those of its current partner, Bing, for a small number of desktop and mobile users as part of a dry run. The company is also running similar... [Read more]
Free training on selling teeshirts online #ad
Radio stars Bob and Ray once asked, “Is it proper to drink coffee in a teeshirt?” Most people think the answer is “Yes”. Millions of teeshirts are sold each year. A lot of them are sold online. And many online teeshirt businesses are doing well in this business. You can start your own teeshirt store online and participate in... [Read more]
‘7 Mistakes That Will Doom Your Marketing Automation Implementation’ – ‘Entrepreneur’ Blog
Aaron Agius says, “As an entrepreneur, you wear many hats. Your responsibilities encompass all aspects of your business, from its finances to its sales and everything in between. By default, most good entrepreneurs understand marketing. This doesn’t mean that you love executing daily and weekly marketing activities. But it does mean that you... [Read more]
‘5 Actionable Analytics Reports for Internal Site Search’ – MOZ Blog
Ryan Stewart says, “I was furious when keyword data disappeared from Google Analytics (GA). I mean, how could I possibly optimize a website without keyword data?!?! It didn’t take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was. Search engines are pretty damn good at what they do. If you properly... [Read more]
‘The importance of multiple touchpoints for consumers during purchase: stats’ – ‘Econsultancy’ Blog
Luke Richards says, “It’s another month and therefore another fresh update to our massive Internet Statistics Compendium. As usual, we’ve scoured the length and breadth of the internet for the choicest stats and trends from across the digital landscape. This month the Customer Experience arm of the compendium saw some great additions... [Read more]
Boost Your Business, Attract Leads & Skyrocket Sales With Video SEO #ad
The EpicWin University, founded by Travis Morgan, has just released Freedom Academy, which they say fulfills the promis of the headline... [Read more]
‘How do you solve a problem like ad blocking?’ – ‘Econsultancy’ Blog
Jack Simpson says, “Oh publishers, when will you learn? Of course you need revenue (after all you wouldn’t exist without it). But if you don’t start getting the balance right between ad revenue and user experience you’re going to die a slow and painful death. A recent study by YouGov found that 15% of British adults are using ad blocking... [Read more]
‘Why Tiered Pricing Could Be Hurting Your Agency’ – HubSpot
Eric Pratt says, “When we were transitioning into an inbound marketing agency in 2012, I spent hours and hours reading articles and books and reviewing other inbound agencies’ websites. I wanted to know what the best of the best were doing. They were the experts, and I wanted to be successful in this new type of agency as quickly as possible. Now,... [Read more]
‘6 Tips on Getting Customer Feedback and Making It Actionable’ – ‘Entrepreneur’ Blog
David Chait says, “All entrepreneurs know that customer insights are invaluable to product design and continued improvement. However, acquiring and organizing useful feedback is easier said than done and developing a strategy can be a daunting task. But it needs to be done. Based on my experiences at a group-travel planner Travefy, here are... [Read more]
Complete marketing system (and websites) for local marketing consultants #ad
You can build a business building websites for local merchants. With Jack Hopman's new Website Hero, you can build professional sites in a few minutes. He has done the hard work already... [Read more]
‘What Does It Mean To Be Mobile First? And Why Should Marketers Care?’ – ‘Marketing Land’ Article
Aaron Strout says, “There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience... [Read more]
‘Want to Be More Persuasive? 18 Tricks & Hacks You Need to Know’ – HubSpot
Leslie Ye says, “For a salesperson, persuasion is the ultimate superpower. How often do you get a call from a prospect you’ve never spoken to before who says, “I love your service and it’s the perfect fit for my business. Where do I sign?” Probably not that often. That’s where persuasion comes in. Some deals are easier to close than... [Read more]
‘How to Master the Technology that Drives Your Digital Business’ – ‘Copyblogger’ Blog
Scott Ellis says, “Technology is frustrating when you’re not a technical person, and dealing with “techies” is even more so. Developers, designers, and power users speak a different language, and often lose sight of the day-to-day challenges that entrepreneurs and freelancers face. Users want tech to “just work,” and technologists often... [Read more]
‘The return of creativity and design’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “Optimisation leads to incremental gain, while creativity leads to disruption. In this extract from our Top 100 Digital Agencies Report 2015, I explore how the importance of creativity is being re-evaluated and how marketers are using this to build stronger connections with consumers. As the founder of Econsultancy... [Read more]
‘3 Unique Areas To Explore When Hiring A PPC Agency’ – ‘Marketing Land’ Article
Matt Umbro says, “The PPC agency landscape is incredibility vast and competitive. During the sales process, agencies present a variety of credibility badges, including: Audits Case studies Client testimonials Technology (proprietary or third party) This information is all well and good, but it is a commodity. In other words, all agencies are... [Read more]
‘Google Yourself: Why You Need Rank First for Your Name’ – ‘Business.com’ Blog
Zac Johnson says, “When someone searches for your personal name in Google, what will they find? Of course, content will rank for your name, but the better question is whether the content is about you, if you have control over it and how it might be giving others a first impression of you in the process. If you aren’t currently ranking... [Read more]
‘5 Subtle But Effective Digital Marketing Strategies’ – ‘Entrepreneur’ Blog
Hank Ostholthoff says, “The buzz phrase in digital marketing has been “content is king” over the past few years. As entrepreneurs, we all know the only constant in our world is change. And with that, content marketing is evolving. Most content is creating noise and assaulting our senses as consumers. It is time to maximize our efforts,... [Read more]