Peter Kafka says, ““Shoppable TV” — the notion that it would be cool if you could sit on your couch and order clothes you saw people wearing on-screen — is one of those ideas that people have been chasing since Web 1.0. Justin Fuisz was trying to do it, too. Then he had a better idea. Or, at least, one that is easier to fund: Instead of... [Read more]

Bridgette Darling says, “Email remains the most important communication channel for marketers as they look to engage with consumers and drive revenue. Not only is email a preferred channel by consumers, it allows marketers to communicate at a fraction of the cost. However, there are challenges related to email that marketers must face to maximize... [Read more]

Benjamin Spiegel says, “Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and consumer electronics have opened up the doors for never-before-seen targeting and measurement capabilities. Especially in the field of programmatic and audience-based buying, we have... [Read more]

YouTube, the world’s largest (by far) video repository has its advantages, but it has its dangers, as well. With YouTube as your video host, you aren’t in control of your video’s destiny; YouTube is. That means that you are subject to its decisions. And it can delete your video or your whole account full of videos in the blink of an... [Read more]

Ayaz Nanji says, “Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics. The analysis was based on data from millions of keyword searches conducted on Google.com in the United States... [Read more]

Chuck Malcomson says, “How great would you feel if your company was generating over 1 million visitors and over 60,000 leads per month through your website. Pretty darn great, right? You would have a lot of good news to report to your board about your marketing efforts, your sales team would have a lot to work with and your problems might shift... [Read more]

Pete Prestipino says, “Do you really need an expensive social media research solution? Can’t you just use the search functionality at networks and platforms like Twitter to discover useful information? Why yes you can! Twitter supports a number of search operators that prove to be incredibly valuable in understanding trends and memes,... [Read more]

IM NewsWatch has taken Full-time Passive Profits to The Proving Ground. This a report of our findings. Internet marketer, Phillip McGough says he has found he can make a full-time living from working only an hour or less a day, and letting his marketing system do the rest of the work for him. He uses email as his primary marketing tool, although he... [Read more]

Owen Thomas says, “You may notice that the site you love has a new look. But the visual refresh, while substantial and welcome, is just the tip of the iceberg. We’ve changed far more in the deep infrastructure of ReadWrite. Since its earliest days, one of ReadWrite’s core obsessions has been the tools used to create the Web. And yet for... [Read more]

Seth Fiegerman says, “Facebook has agreed to acquire LiveRail, a video advertising platform, the two companies announced on Wednesday. Terms of the deal were not immediately disclosed. LiveRail was founded in 2007 and helps companies ranging from Major League Baseball to DailyMotion to optimize delivery of video ads on mobile and the web through... [Read more]

Baer says, “Have you ever noticed how proud parents look at their toddlers’ crayon scribbles as though they’re admiring a Picasso painting? As humans, it’s easy to become biased when we’re attached to something. The way we see things doesn’t always match up to reality. This is an issue that’s all too prevalent among brands. Companies think they... [Read more]

Phillip McGough has just released Full-time Passive Profits, his guide to setting up your online business so that you can work just an hour or so per day (after an initial effort to set it up) to create a full-time income. McGough says he has seen this work in his own business, and he wants to show you how to make it work in yours. If you haven’t... [Read more]

Lisa Furgison say, “Your website is like a high-performance car. Similar to a Porsche, your website should grab attention, navigate easily and hit max speeds. To keep a fancy sports car in tip-top shape, you use a specialized mechanic. To keep your website in tip-top shape, you should use Google Webmaster Tools (GWMT). Think of this Google feature... [Read more]

David Mihm says, “In the interstitial weeks between that tweet and today, Google has made some noticeable improvements. But the user experience still lags in many ways relative to the classic version (chief among them: speed). Google’s invested so heavily in this product, though, that there’s no turning back at this point. We as marketers need... [Read more]

Sonia Simone says, “We’ve said it so often you’re probably sick of it. Content marketing doesn’t work unless the content is genuinely worth reading. Routine, phone-it-in content won’t get you the audience, the leads, the prospects, or the conversions you need. Andy Crestodina over at Orbit Media Studios is one of the content marketers... [Read more]

Today is the start of the 3rd quarter of 2014 If your business isn’t where you want it to be, take positive steps to move it forward: 1. Set a “vital few” important goals. 2. Establish a game plan to reach those goals 3. Execute that plan and commit to seeing it through to the end. If you work the same way in the second half of the... [Read more]

Allison Banko says, ““I got real with myself, with our team, and our efforts here — what we were doing wasn’t working,” admitted Leann Capesius, Global Marketing Manager, TeamQuest. “I couldn’t keep doing the same thing over and over again expecting different results.” Computer software company TeamQuest... [Read more]

The AdRoll team says, “Twitter powers over 255 million monthly active users to connect and share information in real-time. With Twitter’s tailored audiences, marketers have a new way to target direct-response ads that drive engagement directly within a user’s timeline. Now that 78% of Twitter’s users are active on mobile, retargeting... [Read more]

Jordan Elkind says, “Mobile marketing is coming into its own. With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter of 2014, the savviest retailers — e-commerce, brick-and-mortar and omni-channel alike — are investing in building out dedicated mobile marketing... [Read more]

Jeff Walker‘s book, Launch was just released last week, and it’s already a bestseller on Amazon. In fact, it’s been #1 in lots of categories, including “Marketing and Sales”. For a limited time, Walker has announced that you can get a copy on Amazon (both Kindle and hard copy are available). Whichever you choose, you qualify... [Read more]

Allison Howen says, “Businesses trying to reach a local audience on the ’Net often turn to social networks, and for good reason. Social networks offer unique tools that when leveraged properly, can help small and big businesses alike reach targeted audiences. Although Google+ is leading the pack when it comes to local tools for businesses... [Read more]

Todd Wasserman says, “Demonstrating its adaptation to the idiosyncrasies of world markets, Facebook has introduced “missed call” ads in India that address a common practice in the country. Since voice calls are expensive, many Indians call and hang up to communicate a message. Somewhat similar to a collect call, people dial a number... [Read more]

Diana Urban says, “Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn’t. But experimental design can seem over-complicated, overwhelming,... [Read more]

Ross Carrelsays he has found that Facebook is the fastest tool available to marketers who want to scale up their business quickly. He has created Hero Tower to show you how. In fact, he doesn’t just show you how; he has built software that helps you do it. Hero Tower: • Automatically locates all the best, most interesting and engaging content... [Read more]