Thomas Stern says, “The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how they shop and how they build relationships. The Internet is continuously changing, and it is important that your public relations strategy keeps up with the pace. Consumers have grown to demand... [Read more]

Ashley Johnston says, “Like a house, a brand needs a solid foundation upon which it can acquire new customers, build relationships and sustain the intelligent interactions that turn customers into loyal brand advocates. For a brand, that foundation is a single view of the customer — the ability to identify a customer regardless of channel or... [Read more]

Rachel Balik says, “Content marketing continues to be one of the most hyped — and most misunderstood — elements of digital marketing. Many imagine that it will be a cure-all for a whole host of marketing, sales and branding issues in an organization. In reality, your content marketing will likely mirror or amplify any organizational issues. As... [Read more]

Cisco, the server hardware company, predicts that globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. Video is growing by leaps and bounds, and in less than a year, we will see this prediction come to pass. Online marketers are getting this message loud and clear because their surveys tell them that people respond... [Read more]

Kristen Dunleavy says, “So you have a website, you’re on Facebook, and you’re working on content for your blog. You might be wondering, “Where the heck does email fit into this equation?” and: “How am I supposed to find time for email marketing?” Good news: Email marketing can complement any marketing strategy. Even better news: It... [Read more]

Paul Cheney says, “The best way for anyone to stay on top of any news, events and information around almost any topic imaginable in the 21st century is Reddit. Hands down. Most digital marketers know this already so I won’t waste too much time proving the point here. If you don’t know this, it’s okay. Here’s a five minute synopsis to get... [Read more]

Macala Wright says, “The United States, and its multicultural composition, is ever-changing. According to the U.S. Census Bureau, there are 54 million Hispanics living in the U.S. Representing approximately 17% of the total U.S. population, those of Latino origin are the nation’s largest ethnic or race minority. By 2020, that figure is expected... [Read more]

Peter Beattie is shutting down his fire sale on his software and training, his 5th annual Video Marketing Fire Sale... [Read more]

Catherine Clifford says, “Did you know you can attach four photos to a single Tweet? Did you know that you can get Facebook messages from people you aren’t friends with? Did you know that you can export a list of all of your LinkedIn connections? For more of these sorts of lesser known features on Facebook, Google+, Twitter, and LinkedIn, have... [Read more]

MOZ team says, “When we’re doing keyword research and targeting, we have a choice to make: Are we targeting broader keywords with multiple potential searcher intents, or are we targeting very narrow keywords where it’s pretty clear what the searchers were looking for? Those different approaches, it turns out, apply to content creation... [Read more]

Patricio Robles says, “In the world of social media, change is the only constant. The latest evidence of that: Twitter’s removal of background images from user profiles on the web. The change, which took place earlier this week, affects the home and notifications timelines; background images are still being displayed on tweet, list and... [Read more]

New software for creating high converting videos quickly and without much effort was just launched by Sam Bakker and Brad Stephens... [Read more]

Tamas Torok says, “How can you create beautiful infographics without using Photoshop? I’m not a Photoshop expert, so I take days to create a basic infographic. I’m a Paint ninja, but I can’t create nice infographics by using Paint. So I searched for fast, easy, and cheap (even free) alternatives. I’ve outlined the most... [Read more]

Jimmy Rodela says, “Did you know that 77 percent of people take the time to read product reviews before they make any purchases online? It’s amazing how most marketers are keen on running all sorts of online marketing campaigns, yet they don’t take the time and initiative to have others write a comprehensive review about their products. Can... [Read more]

Martin Beck says, “Finally, some good news for Twitter. The embattled company might not be adding users fast enough or earning enough revenue to please Wall Street, but according to comScore its audience growth is booming in the United States. ComScore released its June rankings of U.S. digital media properties today and Twitter jumped from 18th... [Read more]

Richard Fairbairn, Mark Lyford and Paul O'Keeffe have just announced a new tool that builds traffic virally and increases opt-ins for your website... [Read more]

Sophie Turton says, “Instead of creating content, we should be creating opportunities for content creation: instagrammable moments, inspiring experiences. And instead of broadcasting, we should create opportunities for conversation. Audiences are in control of their own digital story. Businesses are no longer in the driving seat but instead must... [Read more]

Business.com team says, “Some Internet security steps are relatively simple and can be performed by the average, non-technical person. However, as the size and complexity of a business grows, even these “routine” tasks must be effectively managed to protect your data from compromise. Virus and spyware protection. Software programs... [Read more]

Ginny Marvin says, “Ad Age is reporting that Google has pulled several apps from the Play Store after the release of a report on in-app ad fraud on Thursday. The report highlighted the migration of the ongoing battle in display advertising to the apps ecosystem. Published by ad monitoring firm Forensiq, the study described several ways the company observed... [Read more]

George Katsoudas first released Associate Goliath years ago. (We became aware in 2012.)  But he seems to never be satisfied. Every year, he renovates and improves it. This weekend, he just released version 5.0, with many improvements... [Read more]

Joel Kaplan says, “As a baby boomer, I’ve seen media trends come and go, and the millennial generation has presented entirely new challenges to the field of marketing. But, I’ve spent much of my career figuring out how to sell products to different types of people, and with age comes the knowledge and attitude not to be put off by... [Read more]

James Green says, “Before the surge of data-driven advertising, programmatic marketing and real-time media buying, retail marketers faced challenges in effectively figuring out who was interested in purchasing their products. Historically, inventing “personas” based on demographic information and CRM systems was the way this was done. It went... [Read more]

Trevor Klein says, “Content marketers hear regularly about how quality is far more important than quantity. You can publish a thousand blog posts in a year, but if only three of them are truly noteworthy, valuable, and share-worthy content—what Rand would call 10x content—then you’ve wasted quite a bit of time. Here at Moz, we’ve... [Read more]

Jack Simpson says, “What if we’re thinking about mobile in the wrong way? In this short video, we use stats from Econsultancy’s Internet Statistics Compendium to explore how to overcome the challenge of merchandising on the small screen This video is about mobile merchandising, and it includes a number of statistics and best practices... [Read more]

Sara Flick says, “Real-time marketing. Some brands do it and some brands shy far away from it. Whether or not you believe that it’s effective in driving new customers and revenue, that’s still up for debate. The theory is still the same though—conversation marketing and online community management do help brands establish relationships... [Read more]

Geoff Weiss says, “While Twitter continues to be plagued by lackluster growth and confusion about its ultimate identity — not to mention an ongoing leadership shuffle — the video category has been a critical focus for the social network this year. In an appearance today at the digital media summit VidCon, Twitter’s head of TV and... [Read more]

Ayaz Nanji says, “Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2. The report was based on data from a July 2015 survey of 300 professionals from around the world (80% working at B2B-focused companies; 20%, B2C). Some 48% of respondents... [Read more]