Neil Patel says, “Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform — navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. In this article, I’m going... [Read more]

David Bakke says, “When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. The face of marketing has changed a lot in recent years. Many companies are busy capitalizing on social media platforms like Facebook, Twitter, LinkedIn, and Pinterest, as well as some... [Read more]

Jay Stocki says, ““Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. It’s been said that the easier the habit, the harder it is to change. That must be... [Read more]

Mark Bishop, British online marketer, spent years looking for a simple way to earn a living online. He determined that he wasn’t going to get some blockbuster site that would make him rich, but he could make a profitable site in a niche, and then do it again, and do it over and over, in multiple niches. By using this “rinse and repeat”... [Read more]

Brian Massey says, “Yay, statistics! If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the porcupine of statistics over the next couple of years run the risk of becoming insignificant.   If you’re still reading, I’m about to put your career or business on the fast track... [Read more]

Lisa Calhoun says, “Marketers are buried in the plumbing more than ever—building out demand generation platforms, picking up the pieces IT left out of the new marketing automation integration, and running like gerbils to keep lead nurture systems playing nice with Google’s latest adjustments. But there’s one less-appreciated, but... [Read more]

Ayaz Nanji says, “More than half of digital marketers (53%) say they always or often struggle with personalizing their marketing efforts at a large scale, according to a recent report from Neustar. Another 29% of respondents say they sometimes have problems executing personalized marketing at scale, 14% rarely have issues, and 4% say they... [Read more]

CoolIce has just released his latest Amazon affiliate store, this one in the per supplies niche. Predictably, he calls it PetClone. He has done his usual thorough job of assembling Amazon products into an attractive store that you can customize in many ways. In your store, you can advertise and sell thousands of pet products that are in high demand.... [Read more]

Penney Fox says, “Every picture tells a story If there’s one thing that’s constant in social media, is that it’s constantly changing. And one of my favorite changes are the new profile design layouts. Have you noticed that these new social site layouts are giving you more opportunities for promoting your businesses? Even the new Twitter... [Read more]

Derek S. says, “Ads on mobile devices are often boring static images that are more likely to frustrate the user than get them to interact. However, InMobi, a performance based mobile ad network, is looking to ease consumers’ ad frustration with the release of its new Monetization Solution for Games. The new solutions are said to play... [Read more]

Lauren Orsini says, “Pinterest’s tech department is twice as female as Twitter’s, and more so than the departments at Facebook and Yahoo, the numbers show. On Thursday, Pinterest released its diversity numbers indicating the company’s gender and ethnicity makeup. The release is a followup to Pinterest tech lead Tracy Chou’s Medium post, Where... [Read more]

Bertus Engelbrecht is releasing his latest product today, his Sales Automation Engine. This WordPress plugin creates automated sales funnels on any of your WordPress sites in just a few clicks. In fact, it: • Creates a professional squeeze page with a free report • Creates a one-time offer for a high-quality niche product • Creates... [Read more]

Jason Abbruzzese says, “Amazon is known for quick delivery, but for investors waiting for a profit, it’s been a long haul. They are starting to get impatient. The ecommerce giant posted revenue of $19.3 billion in the second quarter of 2014 but lost $126 million, or $0.27 per share. Analysts had expected the $19.3 billion of income but projected... [Read more]

Glen Hartman says, “Consumer concern about data privacy has shifted over the past decade. More than ten years ago, consumers were concerned when companies such as Amazon analyzed their data to provide them with a recommended list of products they may be interested in based on their purchase habits. Fast forwarding to today, many consumers now... [Read more]

John Tackett says, “Converting attention into interest is really the sole purpose of copywriting. How you approach that task in your marketing efforts can make a huge difference in the results. In this MarketingExperiments Blog post, we’ll look at how some tactical copy changes increased one company’s clickthrough rate by 37% to help you craft... [Read more]

Their new product is called Siroo..and it will become available at the close of the webinar. This is desktop software, and it runs on both PCs and Macs, because it is built on Adobe AIP. It will automatically provide you with detailed, expert analysis on all your potential traffic, link and syndication partners, including the top sites in your niche.... [Read more]

Eric Schiffer says, “Digital marketing technology is rather like high fashion — trends that were acceptable and even widely emulated suddenly find themselves hopelessly passé without even a hint of warning. For the digital marketing community, innovations can fade into irrelevance as quickly as a pair of flared jeans, only the transition to the... [Read more]

Maria Peagler says, “Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath scenario: while big brands are spending millions on their slick Facebook experiences, their Google+ page looks exactly the same... [Read more]

Christina Warren says, “As previously rumored, Google is reportedly going to acquire Twitch for $1 billion. The newest report comes from Dean Takahashi at GamesBeat, citing “sources familiar with the matter.” Although the terms of the deal — and the timing of the announcement aren’t known, Takahashi says the deal is a lock. YouTube... [Read more]

IM NewsWatch is supporting Leah Butler-Smith‘s launch of EasyAutoTube with bonuses for our readers. This is a new WordPress theme specifically designed to curate niche videos from YouTube. Install the theme in minutes. Choose your niche. Insert your niche definition into the theme. Turn it loose to earn money for you around the clock. The reason... [Read more]

Steve Masters says, “When we suggest that marketers should think like journalists, we don’t mean you should start hacking phone calls and selling kidneys to get the next big scoop. Trust me, having worked as a journalist in some capacity for more than six years, I can tell you that not all journalists are like that (and besides, I no longer... [Read more]

Alex Charalambous says, “Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you need the right approach with your strategy, content and overall execution. Social media can be a powerful tool to help increase... [Read more]

Kelvin Newman says, “Recruiting the right talent for your team is tricky no matter what industry you’re in, but people working insearch marketing face some very particular challenges. There aren’t a lot of experienced and talented people to go around. Equally, experience doesn’t always correlate with talent. There are a lot of... [Read more]

Just suppose every single one of your Facebook Timeline Posts could effortlessly gather leads for you without requiring any external apps. Social Post Suite was just announced and with it, you can build your mailing list from Facebook. We have seen a large number of Facebook tools for the last year or two, and most of them allow you to make an improvement... [Read more]