Sara Flick says, “Real-time marketing. Some brands do it and some brands shy far away from it. Whether or not you believe that it’s effective in driving new customers and revenue, that’s still up for debate. The theory is still the same though—conversation marketing and online community management do help brands establish relationships... [Read more]

Geoff Weiss says, “While Twitter continues to be plagued by lackluster growth and confusion about its ultimate identity — not to mention an ongoing leadership shuffle — the video category has been a critical focus for the social network this year. In an appearance today at the digital media summit VidCon, Twitter’s head of TV and... [Read more]

Ayaz Nanji says, “Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2. The report was based on data from a July 2015 survey of 300 professionals from around the world (80% working at B2B-focused companies; 20%, B2C). Some 48% of respondents... [Read more]

Peter Beattie has just announced a fire sale on his software and training, his 5th annual Video Marketing Fire Sale. Beattie is an expert at video marketing, and he has created many training products and software products to share his expertise with other marketers. In this Fire Sale, he is offering 40 different products, all at remarkable discounts. Many... [Read more]

Dan Slagan says, “Do you remember the last time you went to a mobile site and had an — ahem — unmoving experience? (Pun intended.) Maybe the site wasn’t responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly. Whatever it was, you may have left to go to another... [Read more]

Martin Beck says, “Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live events on the network. Up to now, marketers interested in going after Twitter audiences during major... [Read more]

Selena Blue says, “Assumptions can be a dangerous territory — especially when it comes to being relevant with your customers. When a brand has a large gap between purchases, keeping customers engaged becomes a consistent concern. The team at the Kentucky Derby faced that issue when they decided to use the weekly newsletter to identify and... [Read more]

New software for creating high converting videos quickly and without much effort was just launched by Sam Bakker and Brad Stephens. It’s called VideoSkins and it can enhance your process of making videos for your products, for affiliate marketing, for TeeSpring campaigns or for your clients. VideoSkins allows you to create interactive, customized... [Read more]

Pamela Wilson says, “You ease yourself into the coziest chair you own, a warm beverage by your side, a blanket over your legs, and the glow of a reading lamp over your shoulder. It’s time to sink into a nice, long session of reading. You pull apart the pages of the nonfiction book you’re working your way through, and you begin a new chapter. It... [Read more]

Patrick Kulp says, “As Facebook takes aim at YouTube with a growing video platform, the social network is giving advertisers and publishers more say in who sees their videos. The company said Tuesday that video creators will now be able to restrict their audience by age and gender, in addition to the location and language options it already offered. It’s... [Read more]

Jack Simpson says, “It’s strange to think that email is still such an important tool for marketers, and in fact business people of all types, when there is so much technology at our fingertips now. I’m pretty sure the only people who communicate via email outside of the commercial world are my parents, but for marketers around the world... [Read more]

Richard Fairbairn, Mark Lyford and Paul O'Keeffe have just announced a new tool that builds traffic virally and increases opt-ins for your website... [Read more]

Aaron Agius says, “Unfortunately, most entrepreneurs don’t have the time it takes to do effective content marketing by themselves. It’s a team effort, and if you lack a solid team, you’ll be forced to forego a strong content presence. Content comes in many shapes and sizes. It starts with foundational tactics such as blogs, social media,... [Read more]

Éadaoin Murphy says, “Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful,... [Read more]

Gregory Ferentein says, “I didn’t expect to spend 5 minutes watching a commercial for an e-commerce startup, let alone enjoy it enough to share it with friends. But Jet.com, a hot new competitor to Amazon, produced a delightfully entertaining commercial that proves the financial underpinning of ad-based businesses don’t have to be annoying. The... [Read more]

The Easiest Funnel creates a complete list building  and sales funnel, live on your website in around 3 minutes flat. That's the promise Barry Rodgers is making... [Read more]

Christopher Ratcliff says, “More than anything ‘digital’ has blurred lines. That might be blurring the lines of what we used to consider typical consumer behaviours or models (e.g. increased focus on behavioural segmentation and targeting rather than relying on, say, demographics), the blurring of lines across physical and digital channels,... [Read more]

Kerry Jones says, “If you’re looking for a content marketing job, you’re in luck. But if you’re trying to hire for content roles, you may find there’s a lot of competition for talent. A recent study by Fractl (my employer) and Moz confirmed there is growing demand for content marketing skills. “The Inbound Marketing Economy” analyzed... [Read more]

Rainmaker team says, “The question of how much content to give away for free (and what to charge for) always vexes online content creators. Fortunately, there is a rather simple rule of thumb to guide you. The Showrunner hosts Jerod Morris and Jonny Nastor begin this episode by following up on last week’s listener question regarding which link... [Read more]

George Katsoudas first released Associate Goliath years ago. (We became aware in 2012.)  But he seems to never be satisfied. Every year, he renovates and improves it. This weekend, he just released version 5.0, with many improvements... [Read more]

Christopher Ratcliff says, ““What the heck was that? It happened so fast!” A pop-culture news-story just blew up on Twitter whilst I was idly colouring in the boxes of The Guardian cryptic crossword. Is it too late to enter the fray? After all every tweet on my timeline carries the hashtag. In fact some of these tweets don’t even have... [Read more]

Jonathan Long says, “Finding a high quality stock photo for free used to be quite the chore — there were very few options available, and the inventory that was available was marginal quality at best. Oh, how the times have changed. Now, there are so many free stock image websites that it can be overwhelming, to a degree. Here are seven of... [Read more]

Mark Gadala-Maria says, “When formulating a paid content promotion plan, most advertisers turn to the main players: Facebook, Twitter and Google Adwords. But a new kid is in town, and when Pinterest rolled out the beta version of promoted pins last year, it became a game changer. Pinterest has a highly active and targeted userbase, and can often... [Read more]

Alon Even says, “The idea behind an app is just the beginning of a long, sometimes smooth, often difficult path on an app’s journey to success or failure. Rest assured that quite a few mobile app marketing and development mistakes have been made along the way of any app’s journey—from how the app maker designs the mobile user experience... [Read more]

Tyler Rhodes says, “The dreaded “unsubscribe” metric. Taming this number is vital for maintaining a healthy contact list to use for promoting your own products or those of potential advertisers. Unfortunately, often times the more emails you send out, the more this number goes up. Assuming you’ve spent the time to grow your list the... [Read more]

Greg Shuey says, “When formulating a paid content promotion plan, most advertisers turn to the main players: Facebook, Twitter and Google Adwords. But a new kid is in town, and when Pinterest rolled out the beta version of promoted pins last year, it became a game changer. Pinterest has a highly active and targeted userbase, and can often be... [Read more]

Jim Joseph says, “What’s your number-one tip to boost your social-media following? A: First of all, I’m going to state right there’s no one single way to boost your social-media following. It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social media presence and following. But if you... [Read more]