IM NewsWatch, July 22, 2013 - Latest IM News including ‘5-Point Website Redesign Checklist – Website Magazine’ and much more...

July 22nd, 2013 at 4:00 am EST

IM NewsWatch

Monday, July 22, 2013

‘Crack the Customer Code With Real-Time Segmentation and Predictive Analytics’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Crack the Customer Code With Real-Time Segmentation and Predictive Analytics”. Pelin Thorogood says, “As retailers and marketing teams head into the summer months in the northern hemisphere, it’s time to take a breath and ask, What have we learned about buyers and multichannel marketing... [Read more]

‘Why You Should Be Doing Mobile Marketing, If You Aren’t Already’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Why You Should Be Doing Mobile Marketing, If You Aren’t Already”. Kim Cohen says, “It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest and most interactive way to get the latest news and entertainment, and... [Read more]

‘Content Marketing: How to Attract More People to Your Blog’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Content Marketing: How to Attract More People to Your Blog”. Annetta Powell says, “Before you start a blog, you should honestly examine your motives. If you’re going to blog for self-gratification or other self-serving reasons then you will simply inhibit the growth of... [Read more]

Video Curation Pro: Unique YouTube Videos build SEO Rank #ad

Peter Drew is a well-respected software developer who just launched Video Curation Pro to do for YouTube what ordinary curation software does for blogs. It searches for relevant YouTube content content, then it uses what it finds to create, upload, and optimize unique videos for you based on the original. It can create dozens or even hundreds of high-rank... [Read more]

‘How to Repair Your Ecommerce SEO Strategy in a Post-Panda World’ – HubSpot

The latest article on HubSpot blog is titled ”How to Repair Your Ecommerce SEO Strategy in a Post-Panda World”. Liz Knight says, “Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate... [Read more]

‘5-Point Website Redesign Checklist’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “5-Point Website Redesign Checklist”. Amy Johnson says, “Ready for a redesign? Maybe your website needs a complete overhaul, or perhaps you’re only going to perform a little spruce-up. Regardless, users have become far savvier than we were only a few short years ago, so it’s important... [Read more]

‘8 Site Checks for Upcoming Busy Season’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “8 Site Checks for Upcoming Busy Season”. Kathleen Fealy says, “Summer is here and it’s a good time to get ready for the upcoming busy season, when consumers return after summer vacations, ready to use your services or purchase your products. Making your site more visible and more useful... [Read more]

Alluring Mobile Templates Make your mobile pages look marvelous #ad

Bolaji O decided there was no reason to continue making boring and ugly mobile websites. So he hired some of the best graphic designers and had them create Alluring Mobile Templates. If you sell website design services to other businesses, you want to provide stand-out sites, better than the average consultant offers. Bolaji’s new templates are... [Read more]

‘How To Get The Most Out Of Google+ Today’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How To Get The Most Out Of Google+ Today”. Nick Statt says, “Since its makeover in May, Google+ has been steadily winning a war of aesthetics over Facebook, which has yet to roll out its redesigned News Feed to all users. While a visual overhaul is a great way to draw in users who have long... [Read more]

‘How to Name Your Startup’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Name Your Startup”. Victor Pineiro says, “Whether it’s your product, company or rock band, choosing the name is inevitably the hardest part. Hunched over the screen typing URL after URL into GoDaddy, you cross your fingers that your seven-hundredth attempt will finally unlock that... [Read more]

‘Where are your emails opened and why does it matter?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Where are your emails opened and why does it matter?”. Andrew King says, “With the explosion of mobile devices in recent years, your email campaign could be opened at any time and in a much wider variety of locations and situations than a few years ago, when practically all... [Read more]

Social Traffic Ranker: SEO software for social backlinks #ad

Andy Black haves been working for the last several months on a new SEO software application, called Social Traffic Ranker. Social Traffic Ranker will find the best web pages that you can obtain backlinks from plus doing some additional traffic wizardry. The result is that these better backlinks will bring you better traffic, and ultimately, better profits. If... [Read more]

’5 Email A/B Split Test Ideas You Haven’t Tried’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “5 Email A/B Split Test Ideas You Haven’t Tried”. Chris Hexton says, “You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even startwith A/B testing my email campaigns?” The truth is, most online businesses could spend a... [Read more]

‘4 Tips to Fuel Your Instagram Campaign to Success' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “4 Tips to Fuel Your Instagram Campaign to Success?. Baer says, “Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Instagram is a great tool for capturing fan and customer excitement in the moment,... [Read more]

‘Heart to Heart About Link Building’ – MOZ Blog

The latest MOZ blog post is titled “Heart to Heart About Link Building – Whiteboard Friday”. MOZ team says, “Best practices in link building change as often as Google’s algorithm. In today’s Whiteboard Friday, Michael King walks us through a list of tactics we should (and a few we shouldn’t) be using”. Heart to Heart... [Read more]

WP Realty Tycoon Theme handles property listings, mobile, social, more #ad

Luther Landro has made a name for himself creating WordPress themes for local businesses, such as restaurants and medical offices. Now he turns his attention to real estate offices with his new WP Realty Tycoon theme. This new theme has built-in functions that real estate agents will love: • It makes it easy to show listings on the site. •... [Read more]

‘Keyword Research for Web Writers and Content Producers’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Keyword Research for Web Writers and Content Producers”. Beth Hayden says, “A lot of website owners are taking a “ready, fire, aim” approach to search engine optimization. They optimize their content like crazy — putting keywords in their post text, titles and subtitles, and anywhere... [Read more]

‘Creating The System At The Dot Com Lifestyle Meetup’ by John Chow

John Chow’s latest blog post is titled “Creating The System At The Dot Com Lifestyle Meetup”. Chow says, “Our second Dot Com Lifestyle meetupwas held at the ROC (Real Office Centers) in Newport Beach. It was supposed to take place at the ROC near the John Wayne airport but a scheduling conflict forced us to move to Newport. Thanks goes out... [Read more]

‘Fortune 500 Bullish on Social Media and Corporate Blogging’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Fortune 500 Bullish on Social Media and Corporate Blogging”. Ayaz Nanji says, “Fortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report by the Center for Marketing Research at... [Read more]

Try PulseHover free before you Buy #ad

The internet is all a-buzz about the new plugin, PulseHover, that increases social sharing of your site. It sold over 500 copies the first day. No doubt it can improve your traffic and sales through viral action. But if you want to be sure it will work for you, you can get a free trial version before you invest. It’s what they call their “mini”... [Read more]

‘Mobile Ad Weakness Deflates Google Shares’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Mobile Ad Weakness Deflates Google Shares”. Brian Proffitt says, “Microsoft isn’t the only one getting smacked around by Wall Street today—Google is getting the stink eye too after reporting their 2Q earnings and missing analysts’ marks, despite a 19% rise in revenue for the... [Read more]

‘Facebook Introduces Photo Comments for Pages’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Introduces Photo Comments for Pages”. Lauren Indvik says, “It’s been one month since Facebook introduced photo comments for personal accounts, and now the social network is extending the feature to brand Pages. Users and Page admins can now respond to posts and comments using... [Read more]

‘Which Format Is Right for Your Next Blog Post?’ – HubSpot

The latest article on HubSpot blog is titled ”Which Format Is Right for Your Next Blog Post?”. Pamela Vaughan says, “Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist... [Read more]

Limited Discount Turnkey Site Offer; The NicheProf will build you one #ad

Dr. Ron Capps has a service for marketers building their websites and, behind the scenes, building websites for their clients (leaving the client paycheck and admiration to go to the marketer.) His sites are, by no means, “bare bones”. They can be setup with a theme for many offline niches and they are full of helpful features for site management... [Read more]

‘Why can’t we insure our digital projects?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Why can’t we insure our digital projects?”. Graham Oakes says, “Insurance premiums are a source of information: they tell us a lot about the real risk level attached to an activity. What’s the difference between a project and a bungee jump? They’re both a leap into... [Read more]

‘Why Social Media Without Content Marketing Makes No Sense’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Why Social Media Without Content Marketing Makes No Sense”. Donna Papacosta says, “It happens all the time. A client or prospect will say: “We need to do social media. Can you help us?” I explain that I can certainly help them get started with social media after we discuss... [Read more]

‘2013 Super Guide to Customer Acquisition’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “2013 Super Guide to Customer Acquisition”. Allison Howen says, “A lot goes into running a successful business, but at the end of the day, it all comes down to an intricate game of Cat and Mouse. Your business is trying to lure customers to your website through a variety of marketing channels... [Read more]

Authority Revolution: Mini-sites are Dead; Authority Sites Rule #ad

Josh Precht‘s latest product, Authority Revolution, cuts to the heart of modern SEO. If you want a site high in Google’s rankings, you need it to be an authority site. What’s an authority site? It has a lot of useful content It gets a lot of traffic It gets backlinks from other sites Google respects In this new video training, you... [Read more]

‘New Gmail Inbox Features Ads That Look Like Emails’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “New Gmail Inbox Features Ads That Look Like Emails, Above Promotional Email Subscriptions”. Ginny Marvin says, “If you’ve converted to the new Gmail inbox, you may have noticed in-line ads that resemble regular emails at the top of your Promotions tab. These new native-style... [Read more]

‘25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book?. Baer says, “One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” Today, when a majority of prospective customers have access... [Read more]

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