Selena Blue says, “Sometimes getting consumers to the landing page is the easy part. The ingrained friction the buying, and even registration, processes create for users can cause them to hesitate in completing the process. After all, you don’t visit a site to register; you come to consume whatever information they have to offer. The registration... [Read more]

Greg Hamilton says, “Targeted marketing, or the practice of aiming marketing collateral at specific prospects or customers, has become so prolific that it is one of the largest tools in the modern marketer’s toolkit. In fact, the U.S. Small Business Administration lists targeted marketing as the third step in marketing implementation. Imagine... [Read more]

Business.com team says, “Bad habits are hard to break. That’s why they are called habits—fixed ways of thinking and behaving that are highly resistant to change. Like smoking cigarettes, people know it’s bad, it’s too difficult to overcome. But just as cigarettes kill you, bad sales habits can kill your business. Here are some of the... [Read more]

Barry Rodgers is offering software (called The Easiest Funnel) that will build a mini-site for you that offers a free report (he even supplies a report you can use) to attract opt-ins. You also are getting the Thank You page, delivery page and all the legal pages for your site. And, so that you can make money from this site, he includes on the Thank... [Read more]

Ginny Marvin says, “It turns out Wednesday wasn’t just Christmas in July for Amazon Prime sellers. The influence of Amazon Prime Day rippled beyond the ecommerce giant’s own marketplace to boost consumer activity across retailer-owned sites and other marketplaces on Wednesday. Several major retailers across verticals saw a lift on their... [Read more]

Linda Popky says, “Today’s marketing environment is noisy and crowded. It’s like standing in a packed ballroom where everyone is shouting at once. The good news is we have many new techniques and tools available to promote our products and services. The bad news is the chaos and clutter get increasingly worse as more and more organizations... [Read more]

Michele Goetz says, “When I think about data I can’t help but think about hockey. As a passionate hockey mom it is hard to separate my conversations about data all week with clients and the practices and games I sit through screaming encouragement to my son and his team (sometimes to the embarressment of my husband!). So, when I recently... [Read more]

George Katsoudas first released Associate Goliath years ago. (We became aware in 2012.)  But he seems to never be satisfied. Every year, he renovates and improves it. This weekend, he just released version 5.0, with many improvements... [Read more]

Jack Simpson says, “Marketing on social media can seem like a wallet buster for your average startup, but absolutely necessary for the company to grow. With changing advertising rates and rules on social media sites such as Facebook, there are limited options for startups to advertise on these sites in a budget-friendly way. The startup needs... [Read more]

Ginny Marvin says, “The Interactive Advertising Bureau (IAB) issued its first revenue report on programmatic display ad revenues in the US on Monday, finding more than half of display advertising revenues were generated via programmatic buying and selling in 2014. Online programmatic display drove $10.1 billion in revenues in the US last year,... [Read more]

Jonha Revesencio says, “According to Global Web Index, 80 percent of internet users own a smartphone, and 50 percent of them own a tablet. Amid the fast rise of the use of smartphones and tablets all over the world, it is no doubt that these gadgets are poised to overtake the use of bulky and large personal computers and laptops in a few... [Read more]

Your sales and commissions would inevitably rise if you could create ads so that your visitors would want to click on them.  That's what 'Shock Spots' software is designed to do. And it bypasses  Adblock and similar banner-blocking systems so it shows your ads anyway... [Read more]

Ian Woolley says, “In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. Last year it was forecast that mobile searches would eclipse desktop and tablet searches, a prediction that rang true. Google recently announced that this is the case in 10 major... [Read more]

Ayaz Nanji says, “B2B content marketers are intent on pushing their products/services in content pieces, whereas their audience is looking for substantive ideas, according to a recent report from the Economist Group and peppercomm. The report was based on data from poll of 500 global business executives who were asked about what they look for... [Read more]

Mark Isham says, “Any SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great tools to help you find your search rank, research keywords, and track links, there are also excellent tools to help you improve your site performance.... [Read more]

Derrick Van Dyke has been a successful online marketer for many years.  He has encapsulated what he has learned in a form that even beginners can digest and put to work... [Read more]

Marc Jacobson says, “Survey data from Forrester Research indicates that Internet of Things (IoT) solutions may finally be ready for ‘prime time.’ Business Decision Makers (BDMs) report that IoT has become a top business priority and they are assessing solution feasibility and, in some cases, already investing. IoT will be driven by the business... [Read more]

Amy Gesenhues says, “In its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last year, with monthly views of branded content up 55 percent since 2014. Focusing on Intebrand’s top 100 brands, YouTube worked with the YouTube marketing firm Pixability to analyze how the... [Read more]

Christopher Ratcliff says, “Roll up, roll up, be one of the first ever brands to join these obscure yet soon-to-be-game-changing social media networks. And don’t worry, each one of these channels will be fully monetisable, with multiple ad formats available, all of which can pop-up or completely takeover a user’s news feed as many times... [Read more]

'Side Stripes WordPress Plugin' creates a novel non-obtrusive pop-up on the side of your site's window, not covering the main content of the site. You have a lot of flexibility when you use the pop-up: choose the side, choose the background color, choose the delay before it opens and how long it stays open... [Read more]

Kelsey Libert says, “When it comes to job availability and security, the future looks bright for inbound marketers. The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive according to the BLS, which cites that marketing... [Read more]

Kurt Heinemann says, “When is the last time you thought about your e-commerce site’s search solution? If you’re like most digital retailers, you probably haven’t given it much thought in years. Site search is the workhorse of online shopping, yet it is rarely considered a critical part of an e-commerce strategy. That’s... [Read more]

Parviz Parvizi says, “Podcasting is having a celebrity moment: Serial’s Sarah Koenig has appeared on The Colbert Report; Arnold Schwarzenegger has been on theTim Ferriss show; and, most recently, Barack Obama visited Marc Maron’s garage to appear on his WTF podcast. The $65 Billion Question Beneath the headlines, however, we see conflicting... [Read more]

Kim Garst says, “The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars. Here are 20 ways you can market your small business on a shoestring budget — or even on no budget... [Read more]

Anthony Carranza says, “There’s no doubt that the world that we live in and how we conduct business has radically transformed. Why? If you stop to look around you, technology is everywhere and almost everyone has a cutting-edge smartphone at their fingertips. Not ironically, these devices are have become much more than just a music player... [Read more]

Mashable team says, “What are Oliver Emberton’s tips for running a blog? Answer below by Quora user Oliver Emberton, Founder of Silktide. In my first year of blogging I was read over 4 million times, mostly through a cunning strategy I call “screwing everything up and learning.” Let me save you some time. Here are the five most... [Read more]

Kayla Cobb says, “One of the most talked-about marketing trends at the moment may also be one of the most effective. According to Demand Metric, content marketing generates three times as many leads as traditional outbound marketing while costing 62% less. At MarketingSherpa Email Summit 2015, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa,... [Read more]