Kem Ann King says, “Marketing automation is amazing. It lets you create marketing campaigns and automate processes more quickly and easily than you could ever imagine. That is, after you set everything up! The setting-up process itself is one of the most important factors determining marketing automation success, because it’s your first... [Read more]

Shari Thurow says, “People make assumptions about website navigation, often to the detriment of findability. We assume that the web designer or developer is naturally knowledgeable about effective site navigation. Does the designer’s or developer’s home page have a jqueryhomepage slider that takes up the majority of the screen? Or cool drop-down... [Read more]

Daniel Weisbeck says, “Every now and then companies tell me that their mobile Web traffic is still too low for them to prioritize it over the traditional PC Web. While few can doubt that the latter is still prevalent among customers, in reality, many brands are experiencing low traffic due to the poor user experience afforded to those accessing... [Read more]

For better or worse, the Warrior Forum is a major force among small businesses and individuals that do internet marketing. Thousands of people visit each day, many of them explicitly go there to find tools and training to help them do a better job of selling on the internet. That means that the Warrior Special Offers section of the forum is a fertile... [Read more]

Agnipravo Sengupta says, “What is a Hashtag? The Oxford English Dictionary has recently added ‘hashtag’ and defines it as “a phrase or word preceded by a hash symbol, that identifies content related to a particular topic”. And if you are into networking sites likes Twitter, Facebook, Google+, Instagram and Pinterest, I’m sure you come... [Read more]

Sam Kusinitz says, “When it comes to marketing content, the web is cluttered, and the competition is tough. This means it’s vital that your content be high quality, attractive, and memorable if you want to break through the clutter and capture the attention of your target audience. Luckily, a great way to make your content stand out online... [Read more]

Seth Fiegerman says, “Likes and retweets are fine, but the new buzz word at Facebook and Twitter seems to be “buy.” Facebook announced on Thursday that it has begun testing a Buy button that appears on ads and Page posts from a select group of businesses in the U.S. In effect, that means users can now purchase products advertised by these... [Read more]

Authority Ignition is a List Building funnel that systematically transforms cold traffic into warm, enthusiastic friends. These friends are soon energized, eager and ready to buy. This is a done-for-you web site. Just plug in your personal and affiliate information and upload. The process is designed to automatically lead a person from being a “reader”... [Read more]

Selena Larson says, “Facebook wants to make it easier for you to buy things. On Thursday, the company announced it’s testing a new way for people to buy stuff through ads and page posts with a new buy button, allowing users to purchase products and services without leaving Facebook. The company said in a blog post that the test is limited to... [Read more]

Adam Hansen says, “Using conversion tracking properly is what separates the advanced online marketers from the rest of the herd. If you can fog up a mirror, you can set up an AdWords, Bing Ads or other pay-per-click (PPC) ad account, pick high-volume keywords and throw money at some campaigns. However, marketers and managers who track what that rush... [Read more]

MOZ team says, “We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it’ll be worth it? In today’s Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even start making it“. How... [Read more]

Ray the Video Guy (by the way, notice his personal branding, which explains the focus of his business and implies he is an expert on video) wants to help you get your videos ranked in YouTube and Google, while steering you away from anything that will look manipulative and might get you banned for life from YouTube. He has built Video Ranking Machine. ... [Read more]

Alison Zeringue says, “Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage. For small or new businesses venturing into social... [Read more]

Jeffrey Broesche says, “Content aggregators collect, analyze and repackage vast amounts of information and data, and there are many ways in which they do it. Sites such as The Huffington Post employ editors to review content and decide which pieces to republish. Digg and sites like it rely on editors’ choices but overlay a community vetting... [Read more]

Andrew Girdwood says, “This week I heard Helen Southgate, the MD of affilinet UK, speak at a performance marketing conference and say; If affiliate networks don’t change they will gone in five years. This isn’t another ‘death of’ post. The performance marketing sector is a £14 bn growth area. There are pressures, though, and... [Read more]

Everywhere we go on the web, we see an ad by Chris Munch. That’s because we have visited his sites, and he uses retargeting. Retargeting can help you monetize the visits to your site that don’t results in immediate sales. More to come later today. But for now, check out this new training here: Retargeting Rebellion.  [Read more]

Barry Feldman says, “Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. We have a new one to dissect, only this one’s not an animal; it’s a ship. Authorship. By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that... [Read more]

Seth Fiegerman says, “Slingshot began with a misfire, and hasn’t fared much better since then. Facebook accidentally released its Slingshot app on June 9, then quickly removed it from Apple’s App Store. Eight days later, the social network officially released the app on iOS and Android, which lets users send playful photos and videos... [Read more]

Selena Larson says, “Twitter wants to make it as easy to buy as it is to tweet. On Tuesday, the company announced the acquisition of CardSpring, a payments startup that makes it easy for developers to add payment services to apps and products. The social media company has tried to capitalize on e-commerce with tweet-to-buy initiatives that have... [Read more]

Surveys of your clients, or even potential clients, can get them interested. Asking them about their opinion or their needs demonstrates that you are interested in them And it also lets you know what the best offers could be to offer them. You can tailor your marketing to their specific needs. That’s the premise behind OfferFunnel. It builds... [Read more]

This is a reminder for the Return Path’s Mobile Marketing webinar on Wednesday, July 23. Return Path is hosting a webinar featuring Henry Gutierrez and Sarah Matthews on Wednesday, July 23 at 1.00 pm EDT. The topic of the webinar is “The Ultimate Guide to Blacklists”. Return Path team says, “The webinar will include: What... [Read more]

Christopher Ratcliff says, “Finally, mobile devices are at a stage where technology meets and occasionally exceeds the expectations of the consumer. Although not every retailer is offering a flawless and perfectly persuasive conversion bonanza when it comes to a mobile commerce experience, but most are now beginning to at least think ‘mobile... [Read more]

Grant Draper says, “The kind of wake-up call nobody wants: 6 AM on your day off; builders have started drilling, and they’re not stopping any time soon. Some SEO practitioners likely had a similar feeling when Google’s Matt Cutts published his “The decay and fall of guest blogging for SEO” blog post in January 2014. So... [Read more]

If you create products, either from scratch or using PLR, you need an attractive eCover for your product. You know it can be a pain to get one, either many hours struggling with a graphics program, or a significant fee to a designer. But a cover is a genuine need for any e-book, physical book or report. Also, if you produce CDs, CD-ROMs or other media,... [Read more]