Kurt Heinemann says, “When is the last time you thought about your e-commerce site’s search solution? If you’re like most digital retailers, you probably haven’t given it much thought in years. Site search is the workhorse of online shopping, yet it is rarely considered a critical part of an e-commerce strategy. That’s... [Read more]

Parviz Parvizi says, “Podcasting is having a celebrity moment: Serial’s Sarah Koenig has appeared on The Colbert Report; Arnold Schwarzenegger has been on theTim Ferriss show; and, most recently, Barack Obama visited Marc Maron’s garage to appear on his WTF podcast. The $65 Billion Question Beneath the headlines, however, we see conflicting... [Read more]

Kim Garst says, “The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars. Here are 20 ways you can market your small business on a shoestring budget — or even on no budget... [Read more]

George Katsoudas first released Associate Goliath years ago. (We became aware in 2012.) But he seems to never be satisfied. Every year, he renovates and improves it. This weekend, he just released version 5.0, with many improvements. Many call Associate Goliath 5.0 the world’s most powerful and easiest-to-use WordPress plugin for Amazon affiliates. Through... [Read more]

Anthony Carranza says, “There’s no doubt that the world that we live in and how we conduct business has radically transformed. Why? If you stop to look around you, technology is everywhere and almost everyone has a cutting-edge smartphone at their fingertips. Not ironically, these devices are have become much more than just a music player... [Read more]

Mashable team says, “What are Oliver Emberton’s tips for running a blog? Answer below by Quora user Oliver Emberton, Founder of Silktide. In my first year of blogging I was read over 4 million times, mostly through a cunning strategy I call “screwing everything up and learning.” Let me save you some time. Here are the five most... [Read more]

Kayla Cobb says, “One of the most talked-about marketing trends at the moment may also be one of the most effective. According to Demand Metric, content marketing generates three times as many leads as traditional outbound marketing while costing 62% less. At MarketingSherpa Email Summit 2015, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa,... [Read more]

Your sales and commissions would inevitably rise if you could create ads so that your visitors would want to click on them.  That's what 'Shock Spots' software is designed to do... [Read more]

Stefanie Flaxman says, “This week’s Copyblogger Collection is a series of three handpicked articles that will help you build an email list full of subscribers who are eager to hear from you. You’ll learn: How to turn website traffic into business How to encourage visitors to sign up for your email list How to use landing pages to speak directly... [Read more]

John Fetto says, “It’s actually a bit ironic that Amazon promoted Prime Day as having more deals that Black Friday. That’s because visits to Amazon.com have actually been growing so steadily that last year’s Black Friday isn’t even among the site’s 10 biggest traffic days of the last 12 months. Nearly half of the days in July this year,... [Read more]

Nathan Safran says, “I recently came across a chart from Econsultancy and Oracle Marketing Cloud’sMarketing Budgets 2015 Report showing marketers’ perceived ability to measure ROI from their digital channels. At the top of the ROI list is paid search — which, given its “put a quarter in the machine and get something back” framework,... [Read more]

Derrick Van Dyke has been a successful online marketer for many years.  He has encapsulated what he has learned in a form that even beginners can digest and put to work... [Read more]

MOZ team says, “When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today’s Whiteboard Friday, Rand covers these tools and their appropriate use in four situations that SEOs commonly find themselves facing“. Controlling Search... [Read more]

Ryan Skinner says, “We recently asked marketing leaders who use content marketing platforms (CMPs) a simple “this or that” question, namely: What business outcomes did your content marketing initiatives generate last year: top-line benefits (new customers, revenue, sales) or bottom-line benefits (loyalty, reduced marketing or media... [Read more]

Lee Fuller says, “There is no golden formula when it comes to successful content marketing. But data can point us in the right direction. One of most common questions we hear is: Will an increase in publishing frequency also result in an increase in shares? It might seem like a no brainer. If you publish more content, there will be more content... [Read more]

'Side Stripes WordPress Plugin' creates a novel non-obtrusive pop-up on the side of your site's window, not covering the main content of the site... [Read more]

Cory Munchbach says, “The Apple Watch has been making a splash with consumers since its launch this spring, bringing tasks, messages, and other pieces of information closer to consumers than ever before. Alerts, messages, to-do lists, sports scores, activity goals, and more are now quite literally a part of the fabric of each consumer’s... [Read more]

Amy Gesenhues says, “BuzzFeed was the undisputed leader in online video content last month, with two of its content divisions — BuzzFeed Video and BuzzFeed Food — earning spots on ReelSEO’s top ten list of video creators in June. Using video analytics from its parent company, Tubular Labs, for June 2015, the video marketing guide ranked... [Read more]

Jami Oetting says, “More, more, and more. It’s the rally cry of new business professionals: more, more, and more clients. But as you know, more isn’t always better. When Jeremy King joined Element Three as the vice president of revenue, he was joining an agency that has a strong salesperson who is also the founder and president. This is... [Read more]

If a local business isn't properly represented in Google Maps and other places around the web or if their website isn't properly designed, it will hurt their business. Their search engine rank won't be as high as it could be... [Read more]

  Michael Barnes says, “To successfully grow in Asia Pacific (AP), you must excel at understanding customers’ needs, wants, and behaviors and have the capabilities necessary to transform this insight into improved customer engagement. But that’s true everywhere. What sets the AP region apart are the continued vast differences between markets. Appreciating... [Read more]

John Hingley says, “I started Dasheroo, my free business dashboards startup, just over a year ago. Between my wife and I, that would make Dasheroo our third startup, and we pinky-swore that it would be the last. Don’t get me wrong, we both love the startup life, but after three we may just need a long break. The first two startups were pure... [Read more]

JP Mangalindan says, “eBay CEO John Donahoe was visibly agitated one March afternoon in 2014, as he slowly paced the length of a small conference room at eBay’s San Jose headquarters. The 6-foot-5 chief executive was in his usual work uniform — relaxed dress shirt and dark trousers — and that classic, controlled Donahoe ‘do: thick... [Read more]

In nearly 10 years, IM NewsWatch has published 100,000 news stories, over 10,000 every year. We feel elated about that accomplishment, so we invited Ken Reno to partner with us on free product to our loyal subscribers... [Read more]

Jayson Demers says, “The Internet is complicated. If you think about the innumerable calculations that go into every Google search just to bring you the perfect information for your request, it can almost be overwhelming. Trying to appeal to every line of code in Google’s core algorithm to rank higher would be virtually impossible, even for... [Read more]

Jerry Low says, “If you aren’t using Facebook for advertising, you may want to rethink that strategy. As of the first quarter of 2015, Facebook had approximately 1.44 billion users actively using the social media site each month. Facebook is huge, with about 890 million of those users getting on the social media site daily. Not only do you... [Read more]

Greg Sterling says, “After search marketing reports that showed slowing growth for Google, the market was anticipating a miss or very modest growth. However Google just announced earnings and profits that beat analyst expectations. Total revenues were $17.7 billion; earnings per share were $6.74. The company said it had roughly $70 billion... [Read more]