Matt Umbro says, “The PPC agency landscape is incredibility vast and competitive. During the sales process, agencies present a variety of credibility badges, including: Audits Case studies Client testimonials Technology (proprietary or third party) This information is all well and good, but it is a commodity. In other words, all agencies are... [Read more]

Zac Johnson says, “When someone searches for your personal name in Google, what will they find? Of course, content will rank for your name, but the better question is whether the content is about you, if you have control over it and how it might be giving others a first impression of you in the process. If you aren’t currently ranking... [Read more]

Hank Ostholthoff says, “The buzz phrase in digital marketing has been “content is king” over the past few years. As entrepreneurs, we all know the only constant in our world is change. And with that, content marketing is evolving. Most content is creating noise and assaulting our senses as consumers. It is time to maximize our efforts,... [Read more]

Launched last year, version 1 of Explaindio was one of the best-selling tools for marketers of all time. Over 14,000 were sold. Now, it has been only 1 day since Explaindio 2.0 was launched, and already in the first day about 3,000 copies have been sold. And, testifying to the quality of this upgrade, over 75% of the buyers were people had already bought... [Read more]

Chow says, “A topic that we’ve approached so many times on this blog already is how you can go about making money from blogging. There are countless ad networks that you can use to insert a variety of banner ads and display ads, as well as all the affiliate networks where you can promote a variety of affiliate offers to earn sizable commissions.... [Read more]

Charlie Keegan says, “After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? The launch of a particular campaign could involve pay-per-click ads, email marketing, social media posts, blogs, guest posts, and mentions in online magazines. How could you possibly track where your buyers... [Read more]

Daniel Beulah says, “The Kentucky Derby is a once a year event worth hundreds of millions of dollars. It has been held annually on the first Saturday of May at Churchill Downs in Louisville, Kentucky since 1875. It’s a race like no other, filled with traditions like the sweet taste of a mint julep dancing over the ice of a frozen silver cup,... [Read more]

Radio stars Bob and Ray once asked, “Is it proper to drink coffee in a teeshirt?” Most people think the answer is “Yes”. Millions of teeshirts are sold each year. A lot of them are sold online. And many online teeshirt businesses are doing well in this business. You can start your own teeshirt store online and participate in... [Read more]

  Graham Charlton says, “Microcopy is often overlooked, but it can have an important impact on the user experience. In an ecommerce context, microcopy is those little pieces of text which explain what to write in a form field, or the wording of a call to action. Here are some examples of how it can be used… Microcopy, or transactional... [Read more]

Owen Thomas says, “When I dropped in last month on David Ulevitch, the CEO of OpenDNS, he was cheerily bounding around the rapidly expanding home base of his Internet security empire in San Francisco’s SoMa district. He’d taken over the other side of the building where OpenDNS is headquartered. Now Cisco, an investor in OpenDNS since... [Read more]

Russ Jones says, “Given this blog’s readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important parts of Google’s ranking algorithm. We tend to take these link data sets at face value, though,... [Read more]

The EpicWin University, founded by Travis Morgan, has just released Freedom Academy, which they say fulfills the promis of the headline... [Read more]

Patrick Kulp says, “Video ads on Facebook are right around the corner. Facebook will be giving video publishers an extra push to publish video directly onto its platform as it shores up its massive video platform, it announced on Wednesday. The social... [Read more]

Small Business PR team says, “It’s becoming increasingly difficult to keep up with all of the social media changes. Now with the launch of Meerkat and Periscope and the recent Twitter/Google deal it seems loud and clear that social media is the best, and most innovative, place to gain more exposure and more customers for your small business. If... [Read more]

Rebecca Joyner says, “I tried to explain public relations to my grandmother once … This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that,... [Read more]

You can build a business building websites for local merchants. With Jack Hopman's new Website Hero, you can build professional sites in a few minutes. He has done the hard work already... [Read more]

Scott Gerber says, “Plummeting conversion rates can spell bad news for a business that relies primarily on online sales, and how you react is critical. Factors such as technology failures and sales funnel issues play into sudden conversion rate drops, as do overall market changes — but you won’t know the real reason, or best way to respond,... [Read more]

Jack Simpson says, “As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with SmartFocus, we surveyed more than 500 client-side marketers earlier this year to find out what their pain points were. One of the key points that arose from the survey was a growing concern over the skills gap within the... [Read more]

Katie L. Fetting says, “Say what you will about her music, persona, or awards-show grooving… Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, the playbook of the 25-year-old recording artist reads like a Strategy 101 textbook. Legions of loyal fans believe she is approachable,... [Read more]

Gaming is big business.  Millions of game are downloaded by millions of people. Some marketing companies are profiting (big time) from all those downloads... [Read more]

Entrepreneur team says, “When it comes to marketing your business, social networking is much more than social. It can position you as an authority in your field and coax your audience to depend on your wisdom. With a little dedication, creativity, and knowledge, it can be an incredible tool, not only for growing your business but also for changing... [Read more]

Debbie Williams says, “It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone.... [Read more]

JP Mangalindan says, “You can finally make purchases directly on Pinterest, but going on a crazy shopping spree will be tougher than you think. The social network on Tuesday began rolling out Buyable Pins, essentially items for sale, to iOS users nearly one month after the feature was announced at a company event. Buyable Pins will be easy to... [Read more]

ReadWrite team says, “The Internet of Things (IoT) is a goldmine waiting to happen, says a new report from management consulting firm McKinsey & Co.. However, according to its findings, we may be waiting a long time. The tech industry seems to have reached full lather over this trend, with companies big and small rushing in to connect all manner... [Read more]

Stefan Tornquist says, “In this four minute video, we introduce our new research paper The Promise of First-Party Data, conducted in partnership with Signal. This video explores the role of brands’ owned data in the marketing ecosystem. We introduce viewers to the three main categories of marketing data, how they’re dfferent and... [Read more]

Tucker SchreiberTucker Schreiber Tucker Schreiber says, “Keeping your online store on trend can be the difference between staying relevant and losing sales. This applies not only to the products that you’re selling, but how you present them. In this post, we’ll take a look at three design trends you can leverage to keep your online... [Read more]

Thomas Stern says, “The concept of link building and content creation being separate entities is archaic. Isolating the power of well-developed content to drive a link-building strategy is crucial to success. Any marketing program that fails to cohesively build these programs is stifling its search rankings by underutilizing its off-page SEO. It’s... [Read more]