Laura Ramos says, “When it comes to content marketing, the majority of B2B marketers we surveyed last month are not as mature as they think. Roughly half of respondents (52%) are in the early stages of assembling a content strategy and executing against it. We call this early majority “Aspiring Editors” and, while their practices... [Read more]

Adam Hansen says, “As the need for search engine optimization professionals grows, there is a growing debate: Is it better to “learn from the trenches” or get formal training through some sort of SEO certification program? While formal education isn’t necessarily an indication of workplace competence, most employers have certain expectations in... [Read more]

Martin Beck says, “Social bookmarking site Pinterest announced today that it is giving users the ability to follow topics. Previously users’ home feeds were populated only with content pinned by individuals and brands that they follow. After the change, which has started to roll out on Pinterest’s English Android, iOS and web platforms, Pinners... [Read more]

Everywhere we go on the web, we see an ad by Chris Munch. That’s because we have visited his sites, and he uses retargeting. Retargeting can help you monetize the visits to your site that don’t results in immediate sales. More to come later today. But for now, check out this new training here: Retargeting Rebellion.  [Read more]

Business 2 Community is hosting a webinar with Tim Ash on Wednesday, October 1 at 2.00 pm ET. The topic of the webinar is “The 7 Deadly Sins of Lead-Gen Landing Pages”. The ‘Business 2 Community’ team says, “Landing page optimization can produce huge improvements in online marketing campaigns. Yet many companies ignore this... [Read more]

Anna Bannett says, “How many of these 15 power tips for creating Pinterest marketing magic do you know? When it comes to social media marketing, some marketers & entrepreneurs think that Pinterest is only about women pinning a bunch of pretty pictures about fashion, home decor and food. While Facebook and Twitter seem to be the obvious choice... [Read more]

Olivia Perek says, “Woah, woah, woah, slow down there. I know, it’s hard to slow down in this fast-paced world we live in. As a marketing professional, you’re always on the go; whether you’re in meetings, neck deep in content creation or compiling data with aligning reports. So how are you supposed to effectively manage your company’s... [Read more]

Surveys of your clients, or even potential clients, can get them interested. Asking them about their opinion or their needs demonstrates that you are interested in them And it also lets you know what the best offers could be to offer them. You can tailor your marketing to their specific needs. That’s the premise behind OfferFunnel. It builds... [Read more]

MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”. MarketingSherpa team says, “How do you build an email marketing list in a distrustful environment? This is the question that Brian Clark, Founder and CEO, Copyblogger, asked in his session at Email Summit 2014 in Las Vegas. “It’s... [Read more]

John Tackett says, “We’ve all seen them. Web forms that ask for an exhaustive amount of information in exchange for a paltry white paper – or worse, a static thank-you note that lets someone know Sales will soon start their phone and inbox bombing runs. But is this truly the best we can do to serve prospects effectively through a balanced exchange... [Read more]

Christopher Ratcliff says, “I’ve recently been making a point of plunging myself deeper and deeper into the murky depths of SEO. It’s a fascinating place that can be filled with deeply satisfying victories, bafflingly contradictory advice, black and white hat gunslingers and requires dogged determination, nerves of steel and a strong... [Read more]

If you create products, either from scratch or using PLR, you need an attractive eCover for your product. You know it can be a pain to get one, either many hours struggling with a graphics program, or a significant fee to a designer. But a cover is a genuine need for any e-book, physical book or report. Also, if you produce CDs, CD-ROMs or other media,... [Read more]

John Foreman says, “When we think “data science,” most of the headlines that come to mind are tales of the creepy and the overreaching. And unless you’re Tommy Wiseau, creepy is contrary to a good customer experience. Especially at a company like MailChimp, where I work as Chief Data Scientist. MailChimp is the world’s largest email... [Read more]

Bill Sebald says, “In rock n’ roll music, stealing is expected. Led Zeppelin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild One’s song “Wild Thing” was used only a couple years later on “Mony, Mony.” My favorite example of musical larceny - “Let... [Read more]

This is a reminder for Business 2 Community’ webinar on content creation. Business 2 Community is hosting a webinar with Linda West & Leo Marle on Wednesday, July 23 at 2.00 pm ET. The topic of the webinar is “How To Create Killer Marketing Content”. The ‘Business 2 Community’ team says, “This session will cover: Identifying... [Read more]

Software developer, George Katsoudas, has come out with a tool that improves the ranking of videos on your website, his 1-Click Video Ranker. Google ranks pages with embedded videos higher than other pages in many, but not all, cases. The difference is often that the highly ranked sites have metadata that alerts Google to the important properties of... [Read more]

Ian McKee says, “As you probably know by now, SEO and PR are getting more closely related. But there is one aspect that both have always had in common, and that is that both have long been labelled a supposed ‘dark art’. PR and SEO; mysterious art forms that deal in the unknown, experts fixing things unseen, like wizards behind the curtain. It... [Read more]

Seth Fiegerman says, “Facebook just introduced a new feature that businesses will like. Facebook announced on Thursday that it is testing a Buy button to help businesses drive sales through the News Feed and on their Facebook Pages. “With this feature, people on desktop or mobile can click the ‘Buy’ call-to-action button on ads... [Read more]

Joe Pulizzi says, “It’s unfortunate, but rarely do we take the time to review our content marketing plan (that is, if we have one at all). Being that it’s halfway through the year, now is the time to do those little things that may make all the difference to your end of the year results. The tips below are in no particular order, as they... [Read more]

What do they search for when they are in a buying frame of mind? You need to know so you can place those keywords on your sales page. Keyword Advantage will uncover thousands of keywords in seconds, and, using a sophisticated algorithm, it will identify which are worth targeting. Besides that, it has a color-coded system that makes it easy for anybody... [Read more]

Jami Oetting says, “How often do you use the word “smart” to describe advertising? More often, you hear words like innovative, transformative, and even synergistic. But really it comes down to being smart — with budget, with execution, and with the audience’s attention. Warc just released its listing of the 100 smartest marketing... [Read more]

Martin Beck says, “Twitter has a growth problem — more precisely it has a problem with Wall Street not believing that it’s growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November,... [Read more]

Christina Warren says, “Google on Thursday finally released a version of Google Analytics for the iPhone. The iPhone app [iTunes link] comes more than two years after Google released Google Analytics for Android. Like the Android app, Google Analytics for iPhone lets users check in on their website analytics — including real-time visitor reports... [Read more]

Social Email Blueprint: Build your list with Facebook #ad

Business 2 Community is hosting a webinar with Richard Beeson on Wednesday July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class,... [Read more]

Yael Grauer say, “Do Search Engine Optimization (SEO) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! With the assistance of our SEO manager Chipper Nicodemus, we`ve hooked you up with a glossary of the most oft-used words and their definitions. 301 redirect A 301 redirect is a permanent redirect of one webpage... [Read more]

Glenn Gow says, “The days of being grudgingly accepted as a necessary cost center are numbered for Marketing. Today, the writing is on the wall: Either demonstrate how Marketing will contribute to the company’s top-line revenue growth… or be prepared to change careers. CMOs and VPs of marketing need to step up and take responsibility... [Read more]

Now you can have a large package of seasonal and holiday images for just $7 in the Super Image Pack... [Read more]