Thursday, July 18, 2013

The latest article on ‘Business 2 Community’ is titled “How Twitter Impacts PR”. Janette Speyer says, “How would you characterize breaking news? I would define it in 140 characters (or less)! Yep, Twitter is PR’s tip of the spear. I once found out about an earthquake rolling my way in Los Angeles on Twitter before my building... [Read more]

Silverpop has released a free ebook titled “Use Behavioral Marketing to Up the Ante in the Age of the Customer”. The Silverpop team says, “Today’s buyers control the buying process far more than today’s vendors, accessing the information they need across ever-increasing online and offline channels. Download this commissioned white... [Read more]

The latest article on HubSpot blog is titled ”Your Traditional Marketing Tactics Don’t Work on Millennials: Here’s How to Adjust”. John Bonini says, “Let’s level. Are Millennials just tablet-toting whiners living in their parents’ basements? In short, no. Of course not. But we’re marketers; the only part... [Read more]

Mark Thompson has just released EngageRocket. This new software has been proven to take advantage of several features of Facebook Open Graph. With it’s help you can: • Leverage the #1 visited site on the web • Get access to over 1 billion active Facebook users • Get traffic that is Is 100% organic (No Paid) • Do it all virally,... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “7 Steps to Mobile-friendly Emails”. Pamella Neely says, “Mobile is more important every day. Just last week, email service provider Litmus increased its estimate of how many emails are opened on mobile devices — to 44 percent. Desktop views were only 33 percent. You read that right.... [Read more]

The latest article on ‘Website Magazine’ is titled “Technical SEO Key Performance Indicators”. Allison Howen says, “Search engine optimization is one part art, one part science and a few sprinklings of magical fairy dust. OK, it actually has nothing at all to do with fairy dust, but it has quite a bit to do with technology. It’s increasingly... [Read more]

The latest post on ‘Mashable’ is titled “Yahoo Acquires Mobile Ad Tech Startup, Promises New Ad Products”. Lauren Indvik says, “After acquiring 16 companies focused on consumer-facing mobile products, Yahoo has made its first investment in mobile ad technology since Marissa Mayer became CEO a year ago. Yahoo announced Wednesday that... [Read more]

One Channel Master, by Mert Ozge can give you a professional look and feel for your new YouTube One Channel layout. This version addresses the health niche. There will be other niches in the future. This One Channel Master Health Edition pack, by includes 6 One Channel Layouts for 6 different health niches: • Acne treatment • Diet •... [Read more]

The latest ‘Econsultancy’ blog post is titled “Four tips to help boost brand advocacy on social media”. David Moth says, “Once of the choice sound bites from a recent marketing conference stated that the emergence of social media“has made customer service a spectator sport.” This is good news for the voyeurs among... [Read more]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Uncover Meaningful Social Data?. Baer says, “Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question... [Read more]

The latest article on Business Insider is titled ”Here’s The ‘Ugly’ Truth About What’s Killing Revenue Growth At Yahoo”. Jim Edwards says, “All Yahoo CEO Marissa Mayer wanted to talk about yesterday on her Q2 2013 earnings call was the company’s new product portfolio, Tumblr, and how it hoped to grow... [Read more]

Alessandro Zamboni‘s native lanuage is Italian, but when he creates Kindle books, he has them translated into other languages so he can sell books in other countries, too. His success in international marketing on Kindle led him to create International Kindle Profits to show us how it is done. The foundation of International Kindle Profits is... [Read more]

John Chow’s latest blog post is titled “How Do You Go From Zero Level To a Problogger?”. Chow says, “The time has come for you to address a vital issue in your blogging business. Are you really moving forward, or just writing articles and hanging out onFacebook, Twitter, LinkedIn… your favorite? Remember, your blog is the first social media... [Read more]

The latest MOZ blog post is titled “How To Use Twitter Data for Really Targeted Outreach”. Richard Baxter says, “At this year’s MozCon, I explained that with the help of a few tools, you can leverage Twitter and Excel to give you a detailed breakdown of the content your target audience is sharing. Here’s how”. How To Use Twitter... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “The Second Coming of Affiliate Marketing”. Brian Clark says, “It seems that a huge segment of the online content industry that had been previously vilified by “respectable” online “journalists” (use of quotation marks intentional and appropriate) is also finally being seen as another... [Read more]

Mike Murphy has set up a membership site, where you can solve all your graphics needs for one small lifetime fee. In fact, you can get a trial membership for free so you can see what you are getting. He calls it Graphics Pro-Lifetime Membership, and it is filled with graphic goodness for all your marketing needs. When you use professional graphics like... [Read more]

MarketingSherpa has released a case study titled “B2B Social Media: SAP Latin America boosts followers 900% [Part I]“. David Kirkpatrick says, “Social media is a B2B marketing channel, and potentially a very powerful channel when approached with an overall strategy. This case study takes a look at social media at SAP, and takes a... [Read more]

We would like to remind you about eMarketer’s webinar on Thursday, July 25 at 1.00 pm ET. The topic of the webinar is “Responsive Design— A Solution for Publishers, a Question for Marketers”. eMarketer team says, “Device fragmentation is a growing problem for content providers and marketers. The rapid adoption of smartphones... [Read more]

Experian is hosting a webinar on Thursday, July 18 at 2.00 pm EDT. The topic of the webinar is “A Mobile Calling: Leveraging mobile insights to inform the marketing mix”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings... [Read more]

I care about what happens to your website and I want to make sure you have a safe extra copy of your files, in case of disaster. This one simple WordPress plugin will do it: Backup Creator It will backup your entire WordPress site to your hard drive, email, FTP or Amazon S3 and it will do it automatically. You can restore it on another WordPress site... [Read more]

The latest post on ‘ReadWrite’ is titled “News Flash For Marissa Mayer: Yahoo’s Brand Is Still Dying”. Stephanie Chan says, “Today is Marissa Mayer’s first anniversary as Yahoo CEO, and the 72% rise in the company’s share price over that time certainly represents one big vote of confidence in her leadership. But... [Read more]

This is our last chance to tell you about the Third Door Media’s webinar on Thursday, July 18 at 1.00 pm EDT. The topic of the webinar is “Get PPC Results – Optimize Your Landing Experience”. The TDM team says, “Sending visitors to the right page with the right content is one of the most basic yet important steps to developing... [Read more]

The latest article on HubSpot blog is titled ”I’m Not You, You’re Not Me. So Why Do We Have the Same Internet?”. Dan Lyons says, “Fab is a fast-growing ecommerce company that made its name running daily flash sales. But this week the New York-based e-tailer announced a pretty big change: from now on Fab will drop the... [Read more]

Dr. Amit Pareek has just released Facebook Marketing Made Easy, the most up-to-date training on Facebook marketing you will find anywhere. And, not content with only training you, Pareek is also including resale rights; you can even put your name on the e-book if you choose. In fact, it’s a Facebook Business in a Box Here’s what you are... [Read more]

The latest article on ‘Website Magazine’ is titled “4 Barriers to Monetizing Mobile Apps”. Alex Genadinik says, “Mobile apps are big business, which is why nearly everyone in the digital space wants a piece of the pie. Despite the general excitement about creating apps, however, making a business out of an app isn’t easy. Just like any... [Read more]

The latest post on ‘Mashable’ is titled “Microsoft Merges Internet Explorer and Mobile With ‘Companion Web’”. Chelses Strak says, “Microsoft is launching tools for developers to give their users online experiences that work in partnership with Internet Explorer and mobile devices. The Companion Web initiative, announced... [Read more]

The latest ‘Econsultancy’ blog post is titled “Christmas in July: six things marketers should do now to prepare for the holidays”. Matthew Kates says, “With temperatures rising and summertime in full swing, it’s hard to think about the upcoming winter holidays. Christmas comes early for marketers, however, and identifying... [Read more]

You may be familiar with Eleanor Ruse and the marketing PLR she creates for selling niche-oriented Clickbank products. She has built her reputation on this high quality PLR. Now, she is going a step farther, and is offering a regular monthly stream of PLR content through her PLR club. She has limited openings in her club that she calls her Affiliate... [Read more]

The latest MOZ blog post is titled “How to Grow: 21 Tactics to Acquire Customers”. Andrew Dumont says, “Startups don’t often have large marketing budgets, but that shouldn’t stand in the way of their growth. After working at four of them, I’ve compiled a list of tactics that can expedite growth in creative ways”. How to... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them)”. Sean D’souza says, “Think of a story, any story. How about Cinderella, for instance. If you remember it, what does that story bring up right away in your mind? If we examine the Cinderella story closely... [Read more]

MarketingSherpa has published an article titled “Marketing Research Chart: Which local SEO tactics are organizations using?”. Daniel Burstein says, “Organic search has impacted the way consumers buy, the way business decision makers research products and now is moving even deeper into the realm of how customers find products and services... [Read more]

Oliver Bowen loves graphics. And he wants to share his love with other marketers. Through Noon Friday, EDT, he is running a sale on three collections of Premium Web Graphic Elements. In his collection, he has included 225 professionally drawn graphics for all your website needs. Banners, buttons, badges, and more. Your site will look so professional... [Read more]

The latest post on ‘Mashable’ is titled “Submissions Now Open for the Mashies”. Todd Wasserman says, “Over the last few years, the social media revolution has completely redefined marketing. The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five top tips for testing success”. Ian McCaig says, “In today’s hyper-competitive online market, success is all about understanding and using your data. However, statistics is a complex subject matter and most people working in marketing, even online, don’t come from... [Read more]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “3 Amigos of Content Marketing and a Muy Bien eBook Strategy?. Baer says, “Lee Odden. Ann Handley. Jay Baer. I read their books and blogs. I hope you do too. Because they’re so generous with their ideas, all three were a big help to me before I knew them. And because they... [Read more]

Shawn Collins’ latest blog post is titled “Affiliate Program Optimization”. Collins Says, “Affiliate managers are typically well aware of search engine optimization, and probably social media optimization, too, but how about affiliate program optimization? Affiliate program optimization is a process of auditing an affiliate program to determine... [Read more]

The latest ‘ClickBank’ blog post is titled “8 Ways to Increase Pitch Page Conversions (Part 2)”. Molly Lane says, “Here are four more ways you can increase conversions on you pitch page: 5. Layout/Design A pitch page that isn’t well thought out can lead to a page that’s confusing and difficult to navigate. There are a few common layout... [Read more]

The latest ‘SEO Book’ blog post is titled “Building And Selling An SEO Business”. Peterd says, “There’s an in-depth discussion going on in the members area about how to sell an SEO business. There will surely be readers of the blog interested in the topic, too, so I thought I’d look at the more general issues of selling a business –... [Read more]

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