Jayson Demers says, “The Internet is complicated. If you think about the innumerable calculations that go into every Google search just to bring you the perfect information for your request, it can almost be overwhelming. Trying to appeal to every line of code in Google’s core algorithm to rank higher would be virtually impossible, even for... [Read more]

Jerry Low says, “If you aren’t using Facebook for advertising, you may want to rethink that strategy. As of the first quarter of 2015, Facebook had approximately 1.44 billion users actively using the social media site each month. Facebook is huge, with about 890 million of those users getting on the social media site daily. Not only do you... [Read more]

Greg Sterling says, “After search marketing reports that showed slowing growth for Google, the market was anticipating a miss or very modest growth. However Google just announced earnings and profits that beat analyst expectations. Total revenues were $17.7 billion; earnings per share were $6.74. The company said it had roughly $70 billion... [Read more]

Your sales and commissions would inevitably rise if you could create ads so that your visitors would want to click on them. That’s what Shock Spots software is designed to do. And it bypasses Adblock and similar banner-blocking systems so it shows your ads anyway. Shock Spots is a WordPress tool that integrates with the WP editor and allows... [Read more]

Andrea Johnson says, “Every holiday presents both opportunity and danger: you can either engage audiences or you can alienate them. It just depends on if you choose to jump on the seasonal bandwagon and how effectively you make the leap. The most recent Marketing Experiments Web clinic examines holiday marketing lessons learned, and what you... [Read more]

Denice Surjan says, “Labor Day weekend, signifying the end of summer, tends to bring customers back to reality — but not before one last bash. As such, the holiday can be an opportunity for retailers to make a final seasonal push before diving into the winter holiday madness. Luckily, we’ve just released a Labor Day Hot Sheet, which includes... [Read more]

Lux Narayan says, “Social media is the siren song of marketing. It lures you in with temptation, but if you’re not careful, you’ll find yourself dashed along the rocks. Creating a successful campaign for a client requires a considerable amount of planning, data, and yes, creativity. Getting the right balance of all the elements takes patience,... [Read more]

Derrick Van Dyke has been a successful online marketer for many years.  He has encapsulated what he has learned in a form that even beginners can digest and put to work... [Read more]

      Dominique Whittaker says, “Picture this: you’re on a website looking for this must-have item for someone special and you know that the product exists on the website but every time you search for it you can’t find it for the life you! If you’ve never had trouble searching for a product or information on a... [Read more]

Karissa Bell says, “You’ll soon be able to buy a lot more stuff on Facebook. The social network is testing a shopping experience that allows users to buy items directly from business’ Facebook pages. The new shopping feature, first reported by BuzzFeed, will allow retailers to turn their Facebook pages into mini storefronts outside... [Read more]

Gregory Ferenstein says, “When it comes to optimizing traffic to your website, plenty of reports would have you believe that social media is the only field worth plowing. But a new Adobe study shows that Google searches remain a dominant force—so much so, that even small tweaks to its algorithm can cause immediate and significant changes in Web... [Read more]

Side Stripes WordPress Plugin creates a novel non-obtrusive pop-up on the side of your site's window, not covering the main content of the site. You have a lot of flexibility when you use the pop-up: choose the side, choose the background color, choose the delay before it opens and how long it stays open... [Read more]

Jack Simpson says, “I have worked in social media before, but only as part of a wider role and only really to help out other people here and there. I’m therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I’d known about the various platforms when I first started using social. Plus... [Read more]

Chris Garrett says, “You are all well aware by now that content is vitally important to your business. But how do you decide which content should be freely available and which content you ought to charge for? Is it possible to give away too much? People struggle with this question all the time. On the one hand, giving away information clearly... [Read more]

Mark Gadala-Maria says, “The Internet offers countless opportunities to connect with your target audience, but your conversion rates suffer if you aren’t any different from the rest of the crowd. You might offer the best products and customer experience, but no one’s going to find that out if they don’t make it all the way through... [Read more]

If a local business isn't properly represented in Google Maps and other places around the web or if their website isn't properly designed, it will hurt their business. Their search engine rank won't be as high as it could be... [Read more]

Anjali Lai says, “According to our fellow consumers, we’re more productive. Ask any mother, and she’ll tell you we’re addicted. Listen to a doctor, and you’ll think we’re creating clinical problems. The consequences are up for debate, but the fact of the matter is clear: US online adults get things done by switching from one screen... [Read more]

Neil Patel says, “Once upon a time, I had no idea what to write on my blog. Coming up with blog article titles was slow and painful. That was 10 years ago. Now, thousands of articles later, coming up with topics is easy. Not only do I publish articles on my two blogs, but I also publish hundreds of guest posts for dozens of publications. Wondering... [Read more]

Jen Gray says, “It may be July, but now is the time to start thinking about the holiday season. Although it’s one of the most important times for driving revenue, the holiday season is difficult for brands to set themselves apart from competitors andCONNECT with customers in meaningful ways. Therefore it’s important for marketers to harness... [Read more]

We told you yesterday about the new WordPress plugin we are giving away in celebration of our 100,000th news article. Over 500 have already taken advantage of this free offer... [Read more]

Rainmaker team says, “Website hosting seems like such an easy decision. But not all hosting is created equal. In this episode of Technology Translated, you’ll learn what you need to know so you can make a better hosting decision for your business. John P. is the host of GeekBeat.TV and is a former telecom executive and CMO for the data center... [Read more]

Greg Finn says, “Facebook wants you to use the network for keeping up with friends, staying abreast on news and now to shop? According to a BuzzFeed report, Facebook is building shops within Facebook Pages — something still in a test phase. The Facebook Pages will feature micro e-commerce experiences with the entire shopping experience occurring... [Read more]

Ginny Soskey says, “So you’ve decided to set up a Facebook Page for your company — or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you’re making a smart move. But if you think you can just slap together a Facebook Page and expect... [Read more]

In nearly 10 years, IM NewsWatch has published 100,000 news stories, over 10,000 every year. We feel elated about that accomplishment, so we invited Ken Reno to partner with us on free product to our loyal subscribers... [Read more]

Thomas Smale says, “Are you considering buying an online business? As you are likely aware, there are a variety of options available. This makes it challenging to come to a buying decision that accurately reflects your priorities. Not only will you be looking at what kind of business model makes the most sense for you, you will also be considering... [Read more]

Rainmaker team says, “While ads on LinkedIn can be expensive, if you know the right formula, they can be very effective. One of the biggest complaints Sean Jackson hears about LinkedIn is that ads are just too expensive and don’t generate results. Well, don’t tell that to Janet Driscoll Miller, CEO of Marketing Mojo. Janet and her firm have... [Read more]

Lucas Matney says, “The newsfeed has dominated how users have absorbed information from businesses on Facebook for the past decade. Now, it seems the company is ready to revitalize Facebook Pages and transform them into commerce destinations where users can not only quickly grab business info, but as of today, also buy stuff. Today, Facebook... [Read more]