Yael Grauer say, “Do Search Engine Optimization (SEO) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! With the assistance of our SEO manager Chipper Nicodemus, we`ve hooked you up with a glossary of the most oft-used words and their definitions. 301 redirect A 301 redirect is a permanent redirect of one webpage... [Read more]

Glenn Gow says, “The days of being grudgingly accepted as a necessary cost center are numbered for Marketing. Today, the writing is on the wall: Either demonstrate how Marketing will contribute to the company’s top-line revenue growth… or be prepared to change careers. CMOs and VPs of marketing need to step up and take responsibility... [Read more]

Sam Kusinitz says, “You likely know Rand Fishkin as the cofounder of Moz. In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just “Moz,” Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs... [Read more]

Software developer, George Katsoudas, has come out with a tool that improves the ranking of videos on your website, his 1-Click Video Ranker. Google ranks pages with embedded videos higher than other pages in many, but not all, cases. The difference is often that the highly ranked sites have metadata that alerts Google to the important properties of... [Read more]

Martin Beck says, “Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook... [Read more]

David Meade says, “Three of the factors that dominate the SEO field are on-page optimization, off-page optimization, and the quality and uniqueness of Web writing. These principles are extremely important – if you write your value proposition correctly and your Web text correctly, you will likely achieve higher rankings. An entertaining writing... [Read more]

Eric Devaney says, “Ugh. Off-page SEO. How the heck are we supposed to do that stuff? Remember back in the day, when you could work out those sweet link exchange deals with your buddies? “Hey man, I have a site, and you have a site … how about I link to your site a bajillion times, and you link to my site a bajillion times?!” Boom. Off-page... [Read more]

If you have ever struggled to create a professional-looking eCover for your report or info product, you know it’s not easy. It requires an artistic sensibility and a manual dexterity that many of us lack And if you want to hire someone with the right skills, it can cost $100 or more. Now, Chad Eljisr and Cass Tyson have created eCoverAuthority... [Read more]

Jeff Rajeck says, “For marketers, picking a digital ad platform to use and to master is important and is taken with as much care as any major commitment or purchase. Here are some strong arguments why Facebook may be a better platform than LinkedIn for your B2B campaigns. Picking the right digital ad platform for your B2B campaign is one of the... [Read more]

Annie Cushing says, “I presented on wrangling and demystifying the data visualization process for marketers at MozCon this year, and it turns out there was far more to talk about than could fit into that half-hour. For the sake of those who couldn’t make it and those who could but want to learn more, I pulled together this overview of my presentation,... [Read more]

Ramsay Taplin says, “Email subscribers are your protection from Google. Even Brian Clark agrees with me on that one. Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers. But how do you gain more email... [Read more]

What do they search for when they are in a buying frame of mind? You need to know so you can place those keywords on your sales page. Keyword Advantage will uncover thousands of keywords in seconds, and, using a sophisticated algorithm, it will identify which are worth targeting. Besides that, it has a color-coded system that makes it easy for anybody... [Read more]

Dave Hendricks says, “If email marketers aren’t leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities. In 2011, Marc Andreessen said, “Software is eating the world.” In 2013, BEA said, “Mobile is eating the world.” In... [Read more]

Matt Asay says, “No one doubts anymore that Amazon Web Services is a big deal. But few appreciate just how unprecedented its growth has been. In fact, no other software business in history has grown as fast past the billion-dollar mark as AWS, as Businessweek’s Ashlee Vance points out. Such growth is particularly astounding given the doubts... [Read more]

Roger Katz says, “Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting. Marketers... [Read more]

Dr. Ben Atkins has just released his latest training, showing you how to build your list (correctly) on Facebook. In Social Email Blueprint, he reports that he is now building his own lists by using a proprietary method of his own, created through experimentation that cost him thousands. He calls this his “RECV” method and says it allows... [Read more]

Ric Dragon says, “Jonathan Gillette is credited with first using the term tumbleblogsto refer to short-form or microblogs in 2005. In the following year, a 20-year old David Karp would borrow the term to name his new microblogging platform, Tumblr. Tumblr launched in 2007 and within weeks had over 75,000 users. In 2012, Yahoo! acquired... [Read more]

Allison Howen says, “Enterprise commerce platform Mozu expanded its platform with three new integrations that aim to help merchants detect fraudulent orders, manage email campaigns and leverage consumer generated content (CGC) to increase sales. The integrations are with fraud risk and management solution Kount, marketing automation software... [Read more]

Ayaz Nanji says, “Customers responding to email marketing and shoppers navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014, according to a recent report from Custora. Email marketing generated 26.7% of retail purchases made on phones in 1Q14, compared... [Read more]

IM NewsWatch has a free report called “Sales Funnel Secrets” that explains the importance of creating sales funnels, and gives you hints for creating good ones. Get your free report here: Sales Funnel Secrets. Once you understand funnel building secrets, consider this: a Funnel Factory is a complete “done for you” kit that builds... [Read more]

Matt Owen says, “Those of you with a Twitter advertising account may have noticed that their analytics system has had an update this week, and I’ve already seen several posts talking about the impact this will have on social marketing. I thought it was worth checking out the changes and seeing if they will in fact lead to a social data revolution… The... [Read more]

Scott Yates says, “Decisions, decisions. When it comes to where and when to focus your marketing efforts, the decisions never end. Is it more important to generate more traffic, or should you concentrate on improving conversions first? It’s a tricky question because it’s a bit like asking if you want to make more money on Wednesdays or on... [Read more]

Kurt Wagner says, “On the surface, social networking startup Bubblews works a lot like Facebook, Twitter and Google+. Users create “bubbles” (posts), follow one another, and Like and comment on the posts they find the most interesting. But Bubblews believes it has the secret ingredient to attract new users despite industry leaders... [Read more]

Now you can have a large package of seasonal and holiday images for just $7 in the Super Image Pack. Here’s what is included:,br /> • Spring – 51 Images • Summer – 43 Images • Fall – 114 Images • Winter/Christmas – 71 Images • Halloween – 152 Images • Thanksgiving – 27 Images •... [Read more]